|By Business Wire||
|May 20, 2014 11:10 AM EDT||
Affect, a public relations and social media firm specializing in technology, healthcare and professional services, was selected by Panoramic Power, the leading provider of device level energy management solutions, to produce a corporate video highlighting the company’s innovative power management solutions. The video won a Gold Hermes Creative Award in May of this year. The video is featured on the Panoramic Power website and can be viewed in full on the company’s YouTube channel.
The purpose of the video is to educate business owners and facilities and property managers on Panoramic Power’s energy management solutions and demonstrate how device-level energy management allows businesses to optimize energy consumption, improve operational efficiency and reduce expenses. Using Panoramic Power’s innovative wireless sensors, coupled with a cloud-based solution, companies across a wide range of retail and commercial industries can analyze energy usage, identify areas of improvement, optimize operations and leverage load response programs for increased cost savings.
“What Panoramic Power is doing in the energy management space is truly valuable – for facilities with multiple locations, we could be talking about saving a great deal of dollars in operations. However, it is a complicated story to tell when you want to demonstrate the specific competitive advantages of Panoramic’s technology at the device level and in the cloud,” said Sandra Fathi, founder and president of Affect. “Our team was able to pack in to less than three minutes what would typically take a sales person more than a half hour to convey. With a great story, illustrations and clear messages, this video will help our client stand out in a crowded and convoluted market.”
Affect’s approach towards producing this video consisted of a detailed understanding of Panoramic Power’s product offering and unique selling factors to develop a detailed script. Affect also worked to emulate the look and feel of the Panoramic Power brand, incorporating its logo and branding guidelines into the video format.
“Affect did a wonderful job distilling the key selling points of Panoramic Power’s energy management solutions in a quick and engaging format. The video is a flexible piece of marketing content that we will use on our website, at tradeshows, in sales meetings and on social media,” said Jon Rabinowitz, senior director, marketing of Panoramic Power. “It was extremely helpful that the Affect team had the technical acumen to understand our product, company and market. It streamlined the process and resulted in a very effective marketing tool.”
About Panoramic Power
Panoramic Power is the leading provider of device level energy management solutions – enabling businesses to optimize their energy consumption, improve operational efficiency and generate income through load response programs. Using its innovative and affordable circuit-level cloud-base analytics solution, companies across a wide range of retail and commercial industries gain insight into their energy usage and are able to optimize operations, processes and maintenance resources. For more information, visit www.panpwr.com.
Affect is a public relations and social media firm located in New York. Established in 2002, the company specializes in technology, healthcare and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward thinking insights to achieve the precise results that its clients seek. For more information, web: www.affect.com; blog: www.techaffect.com; Twitter: @teamaffect.
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