Welcome!

News Feed Item

Purdue University Renews 32-Year Partnership With Paciolan

Implements Paciolan CRM and Ticketing Intelligence, and Continues to Leverage Core Ticketing, Marketing and Fundraising Solutions

IRVINE, CA and WEST LAFAYETTE, IN -- (Marketwired) -- 05/20/14 -- Paciolan, the leading provider of ticketing, marketing, fundraising and sales automation solutions in college athletics, today announced that Purdue University (Purdue) has renewed its 32-year partnership with the company.

With the long-term partnership renewal, Purdue will continue to leverage Paciolan's industry leading ticketing, marketing and fundraising solutions, and has implemented the company's Customer Relationship Management (CRM) and data warehouse solutions. The university will also continue to utilize Paciolan's strategic partnership with secondary ticketing marketplace provider StubHub. Purdue has been a Paciolan partner since 1982. Paciolan is a subsidiary of the Philadelphia-based sports and entertainment firm Comcast-Spectacor.

"Our partnership with Paciolan has allowed us to achieve success and expand our initiatives through the leading tools in college athletics," said Morgan Burke, athletics director at Purdue. "For more than 30 years with Paciolan, we have ensured our fans and donors consistently enjoy a personalized experience and can utilize cutting-edge solutions when they engage with Purdue Athletics."

Leveraging Paciolan's eVenue online ticketing system, Purdue continues to efficiently sell tickets and process donations in real-time at PurdueSports.com through their branded and integrated eCommerce site. The solution provides fans and donors with secure online services and account management, the ability to pick their own seat via interactive seat maps for football and basketball events, and print tickets from the comfort of their homes.

As an early adopter of Paciolan's mobile delivery solution through the company's Access management system, Purdue will continue to expand its successful efforts with the technology. Using mobile delivery, Purdue students are able to purchase tickets and receive a 2D barcoded ticket on their mobile device, which allows for a seamless game-day experience bypassing will call lines at the box office. The Access scanning system also provides fans with the ability to print tickets at home, transfer tickets to events, and also allows staff to validate tickets and track attendance in real-time through the use of handheld scanners at entrances to events.

"Our continued partnership with Paciolan has enabled us to stay ahead of technology and offer an enhanced fan experience," said Barb Kapp, senior associate athletics director of business at Purdue. "This past season we were able to offer both mobile ticketing and delivery to our students, enabling a completely digital solution. Programs like this, as well as the hands on support we receive from Paciolan, have been invaluable to our success."

In conjunction with the partnership renewal, Purdue recently implemented Paciolan's Ticketing Intelligence data warehouse solution to provide the university with executive reporting for business intelligence. The time-saving reporting tool provides executive dashboards that highlight ticketing, marketing and donor data housed in a single database to provide a comprehensive view of all revenue streams. Ticketing Intelligence provides dashboards with real-time, disparate data accessible by mobile devices, such as tablets and smartphones that help staff better understand trends and make critical, data-driven decisions to maximize revenues.

Purdue also recently integrated Paciolan's CRM solution that will provide the university with a 360-degree view of its customers. The solution allows Purdue staff to better serve its fans, donors and customers by efficiently managing relationships, as well as prospective season ticket holders and donors. With a holistic view of each customer, Purdue will have the capability to personalize the sales process and track activity within the system from real-time data that enables staff to deliver world-class, personalized services.

To consistently engage with their fans and promote events, Purdue continues to leverage Paciolan's marketing services, including display ad retargeting, social media and email marketing. Using Paciolan's display ad retargeting technology, the university delivers sequential banner advertisements with special offers, tailored to specific consumers who visit their website to purchase tickets to their events. Working extensively with Paciolan's marketing services team to implement advanced online tools and new programs, Purdue increased online single ticket adoption by 20% the past year, including an $18 to $1 return on ad spend for single game football tickets using the company's retargeting services.

"We are thrilled to implement new and growing technological solutions that will help grow revenue streams across all departments," said Kapp. "The tools that Paciolan provides go beyond our operational ticketing needs. We are now engaged in retargeting ad campaigns and social media strategies that are elevating our reach to sell more."

Purdue was one of the first Paciolan partners to adopt Paciolan's integration with strategic partner StubHub, providing the university with a platform for ticket resale through its eCommerce site. The integration allows football and men's basketball season ticket holders the opportunity to resell unused tickets on the secondary market in a safe and secure environment, provide buyers with access to great seats, and the ability to print and receive tickets instantly at home or via mobile delivery.

"Purdue Athletics has made significant strides over the past few years under the seasoned executive leadership of Morgan Burke and Barb Kapp," said Jane Kleinberger, founder of Paciolan. "Purdue has heavily embraced new technology and was one of Paciolan's earliest adopters of the StubHub integration and mobile delivery, where they currently offer mobile ticket delivery to fans of both their primary and secondary markets."

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 120 million tickets annually. Primary markets include college athletics, professional sports, performing arts and arenas. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

Visit www.paciolan.com for additional company information.

Paciolan Media Contacts:
Craig Ricks
Paciolan
Vice President of Marketing
949.823.1636 (O)

Steve Brown
Paciolan
Corporate Marketing Associate
949.823.4506 (O)

Purdue Media Contact:
Barb Kapp
Purdue University
Senior Associate Athletics Director of Business
765.494.4796 (O)

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...