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LiveWire Ergogenics, Inc Completes Acquisition of Majority Stake in The Apple Rush Co. Inc. and Announces Intention to Change Apple Rush Company Name to Applied Herbaceuticals, Inc.

YORBA LINDA, CA -- (Marketwired) -- 05/20/14 -- LiveWire Ergogenics, Inc. (OTCQB: LVVV) is pleased to inform its shareholders that it has finalized the majority acquisition of The Apple Rush Co. Inc. (PINKSHEETS: APRU) and has announced its intention to change the name of Apple Rush Company to Applied Herbaceuticals, Inc. and continue to trade under the symbol APRU.

Pursuant to the transaction, LiveWire owns approximately 77% of APRU as well as the CANNA Bliss and CANNA Rush trademarks. Additionally, APRU has entered into a long-term license agreement whereby APRU shall be the exclusive worldwide licensee of the Apple Rush and Ginseng Rush branded products.

"We chose Applied Herbaceuticals to differentiate our brands and maintain the goodwill attributed to our flagship LiveWire Energy chew brand," said Bill Hodson, Chief Executive Officer for LiveWire Ergogenics. "Applied Herbaceuticals will focus on distributing the branded CBD-based products CANNA Rush and CANNA Bliss. We look forward to working closely with our joint-venture team and distribution partners to introduce branded and private-label products to our customers through Applied Herbaceuticals."

Tony Torgerud, CEO of Applied Herbaceuticals, stated, "I see an excellent opportunity with Canna Bliss and Canna Rush along with the re-launch of the Apple Rush and Ginseng Rush brands. We are building a strategy to introduce and re-invigorate these products."

Over the next 30 days, LiveWire will launch a new corporate website, LiveWireErgogenics.com that will provide a clear and concise explanation of corporate structure.

Details of the transaction can be found in Form 8K filed by LiveWire on May 20, 2014.

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews

LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics, Inc.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics, Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:


About The Apple Rush Co., Inc. (PINKSHEETS: APRU)

The Apple Rush CO., Inc. is a manufacturer of natural and organic beverages and food products.

APRU is a lifestyle brand holding company that specializes in healthy alternative nutritional supplements. Its brands currently include Canna Bliss, and Canna Rush and the worldwide distribution rights to the nostalgic brands Apple Rush and Ginseng Rush. Separate divisions are set by the active ingredients within the products such as Hemp based CBD oils, Ginseng,and other healthy lifestyle products. Ginseng Rush and Apple Rush are the premier beverages produced by the Apple Rush Co., Inc. Beginning with a 40 year history in the natural beverage arena the Apple Rush Co., Inc is prepared to return to prominence with its sparkling fruit juices and newly developed fruit smoothie product line. We have a goal to become the leader in natural and organic healthier alternative beverage products.

For additional information:
Website: http://www.livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Website: http://www.applerush.com

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.


LiveWire Ergogenics, Inc or Applied Herbaceuticals do not sell or distribute any products that are in violation of the United States Controlled Substances Act (US.CSA). Cannabidiol (CBD) is a natural constituent of hemp oil.

Carmel Advisors
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