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"Extra Mile Day" Mission Kicks Off; 500 Cities Expected to Participate

LOS ANGELES, CA -- (Marketwired) -- 05/20/14 -- Mayors from over 500 cities are expected to declare Extra Mile Day in 2014. A growing national movement dedicated to encouraging individuals and organizations to "go the extra mile" in volunteerism and service, Extra Mile Day and its popularity continues to soar. Created in 2009 with 23 inaugural cities, the November 1st declaration was celebrated by 444 cities in 2013.

In association with Extra Mile America, mayors from both sides of the political aisle are coming together to remind people that the greatest success and change in life is created through extra mile effort. At a time when many are demanding changes in service and opportunity, Extra Mile Day celebrates individuals and organizations that have chosen to create positive change in their communities by going extra mile.

Extra Mile Day is the vision of motivational speaker and author Shawn Anderson. First spreading the "go the extra mile" message across the U.S. in 2009, Anderson used a symbolic 4,000-mile ocean-to-ocean bike ride. On the solo ride, the non-bicyclist interviewed over 200 people who had been identified as going the extra mile in overcoming setback or who had risked everything in order to accomplish something extraordinary. After the 90-day tour, Anderson personally gave away $10,000 to those people whose stories he found especially inspiring.

"The 'go the extra mile' message gives people an alternative to just throwing their arms in the air and saying 'I give up' when life punches them,'" Anderson says. "We all have the choice when times get tough to dig deep, do more, try harder and affect practically every area of our life in a positive way."

"It's not a government program, a boss, or a spouse that will make the changes we desire. That is only wishing for life to get better," Anderson says. "Taking personal responsibility and going the extra mile is where change is most readily created. Extra Mile Day is a reminder of the power we each have to create change at any time on any day."

For more information about Extra Mile Day, visit ExtraMileAmerica.org. To speak to Shawn Anderson directly, call 310-402-4826 or email Shawn@ExtraMileAmerica.org.

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Shawn Anderson
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