|By Business Wire||
|May 21, 2014 03:05 AM EDT||
SticherAds, the social performance advertising platform for online retailers, today revealed it is one of a select few companies to complete the pilot Preferred Marketing Developer (PMD) Ads Incubator Program at Facebook® headquarters in Menlo Park, California.
Recently qualified as a PMD for Ads by Facebook, StitcherAds today also announces the launch of the newest edition of its Software as a Service (SaaS) platform, enabling online retailers to quickly put an ad for the right product in front of the right consumer at the right time and on the right device.
A brand new method of retargeting prospective buyers, StitcherAds’ new offering is a comprehensive yet affordable advertising suite allowing retailers to create more consistent and measurable returns on their Facebook advertising investments. In a major innovation for the industry, StitcherAds charges on a monthly subscription basis rather than percentage of ad spend model.
StitcherAds, previously known as Betapond, has consistently led in marketing innovation on the Facebook platform. Selected for ‘incubation’ by Facebook at its HQ, following a competitive selection process, the StitcherAds development team there refined its revolutionary method of analysing site behavioural data helping place the most attractive offers in front of the correct consumers. This allows retailers unparalleled prospecting and retargeting across desktop, tablet, and mobile.
Michael Randall, global director of Facebook’s preferred marketing developer program, said: “StitcherAds' focus on online retailers is a great example of how our PMD partner ecosystem is becoming more diverse, to better support the vertical-specific needs of advertisers. StitcherAds' engineering culture has a lot in common with Facebook's own and we were delighted to work with them."
StitcherAds helps online retail marketers in three ways:-
Saves precious time
Facebook isn’t just about scale, despite having 1.2 Billion people. It also now enables powerful targeted reach for Direct Response advertisers. But it can be time consuming to use native tools like PowerEditor or other solutions not specifically designed for the needs of online retailers. Because StitcherAds is designed around the needs of online retail marketers – making it easy to create ads at scale from the feed of a product catalogue, for example – its features enable significant time savings. Allowing for more ad testing, more inventory changes and better sales.
More comprehensive retargeting
StitcherAds sees 70% of impressions and 65% of conversions now happening for its customers on tablet and mobile. But many retailers continue to use remarketing solutions that only reach people on desktop. StitcherAds makes it easy to prospect and retarget people with the right product across device and measure their response in near real time. Unlike other remarketing solutions, StitcherAds stops showing ads to consumers who have already bought the product, preventing wastage and potential brand damage.
Sophisticated Rules-based Optimisation
StitcherAds lets retailers create rules to automatically turn off ads falling below key performance criteria such as Cost Per Acquisition, or for products with limited stock. Equally, StitcherAds rewards the most effective ads providing insights for sharper retailer advertising – protecting their budget even while the marketer is sleeping.
A key benefit of this enhanced advertising armoury is that retailers such as outdoor flash sales specialist SportPursuit, can match the right buyer at the right time in their decision-making process to optimize the return on their social ad spend.
Anna Gardner, online marketing manager for SportPursuit, said: “StitcherAds has reduced by more than 50% the amount of time it takes us to get campaigns live. This has allowed us to experiment further with campaigns targeting, the content of our ads and focus on strategy rather than manual workload."
Declan Kennedy, CEO and Co-Founder of StitcherAds said, “The savviest online retailers now realise that Facebook is a key channel for driving customer acquisition and incremental sales growth. Some of the very best now see Facebook as their most important DR channel with investments to back it up and StitcherAds, bringing to market the technology we refined onsite at Facebook’s campus, is making it easier for online retailers to grasp that opportunity before their competitors do.”
Facebook® is a registered trademark of Facebook Inc.
StitcherAds is the SaaS social performance ads platform specifically designed for online retailers to help them manage and optimize direct response ads on Facebook. The platform stitches together the retailer’s 1st party data with Facebook’s targeted reach at scale, enabling them to win 33% more customers in 67% less time.
StitcherAds is a Preferred Marketing Developer for Ads and has worked with savvy retailers including Lyle & Scott, SportPursuit, Tiffany Rose and Pets Pyjamas. Founded in 2009 as Betapond, the company’s investors include Investec Ventures Ireland, Delta Partners, Irrus Investments and Enterprise Ireland.
For more information
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 11, 2016 07:00 PM EST Reads: 268
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 11, 2016 05:15 PM EST Reads: 215
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 11, 2016 05:00 PM EST Reads: 386
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, will give users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion w...
Feb. 11, 2016 04:30 PM EST
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Feb. 11, 2016 04:15 PM EST Reads: 176
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
Feb. 11, 2016 04:00 PM EST
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 11, 2016 03:45 PM EST Reads: 407
SYS-CON Events announced today that (ISC)²® (“ISC-squared”) will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Two leading non-profits focused on cloud and information security, (ISC)² and Cloud Security Alliance (CSA), developed the Certified Cloud Security Professional (CCSP) certification to address the increased demand for cloud security expertise due to rapid growth in cloud. Recently named “The Next...
Feb. 11, 2016 03:00 PM EST
The Art of DevOps provides a fun overview to help teams understand DevOps. Written in the style of the famous 6th century Chinese manuscript “The Art of War,” this eBook describes DevOps in the form of a mission to continuously deliver assets to the operational battlegrounds safely, securely, and quickly. It’s a fun read with valuable insights.
Feb. 11, 2016 02:45 PM EST
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 11, 2016 02:45 PM EST Reads: 439
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
Feb. 11, 2016 01:45 PM EST
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
Feb. 11, 2016 01:45 PM EST
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 11, 2016 01:30 PM EST Reads: 438
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 11, 2016 12:00 PM EST Reads: 209
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
Feb. 11, 2016 12:00 PM EST