Click here to close now.




















Welcome!

News Feed Item

Flipora Announces Launch of an API for Personalization

Developers Can Now Request Access to the New Application Programming Interface

SUNNYVALE, CA -- (Marketwired) -- 05/21/14 -- Flipora is already helping 25 million users around the world discover exciting new websites with the help of their innovative recommendation engine. Flipora's new API now provides access to Flipora's machine learning-based, topical text categorizer, codenamed "FlipCat". FlipCat is one of the key components of Flipora's recommendation engine that is used for personalization to build an interest profile for users. It is capable of categorizing websites, search queries, ads or any piece of text into a deep, topical taxonomy with over 3000 topics (interests). One of the key aspects of personalization involves mapping a specific user activity (e.g. a webpage a user browses, a search query, an ad click etc.) into a broader topic or interest. For example, if a user reads an article about Magnus Carlsen on the Web, Flipora would determine that this user is interested in Chess by categorizing that article about Magnus into the "Chess" interest.

"We are very excited about the kind of applications and products that developers can build when they have access to a technology like FlipCat. Flipora already uses FlipCat internally for inferring users' interests and showing targeted website recommendations and now we're opening up access to our personalization technology for the rest of the world," says Vijay Krishnan, Flipora Co-CEO. "FlipCat uses state-of-the-art machine learning algorithms for topic inference. For example, developers can use the API to bucket their users into interest groups based on the webpages they browse or click through. This can help developers show other webpages or ads on the same topic to those users, which is likely to be a lot more engaging to them since it's personalized," adds Jonathan Siddharth, Flipora Co-CEO. Developers can have access to a free trial of the API by emailing [email protected]. Flipora will be announcing pricing details for the API later in the year. The API can be accessed at http://ai.flipora.com/, which also offers a public facing demo to try out examples. The API can take as input, a URL or any piece of text and returns the correct topic from the taxonomy. Flipora's Topical Categorization API is significantly more accurate and faster than other third-party offerings in the industry today. The company expects to extend the API and offer additional features later in the year based on developer requests and demand.

The launch of the API comes as Flipora is getting ready to announce the next version of the Flipora recommendation engine. Flipora is an intelligent Web Discovery Engine that automatically figures out what users are interested in and recommends great websites to them based on what they are currently in the mood for. Users can follow their interests as well as other interesting users on Flipora. Other significant updates to Flipora's core recommendation engine will follow in the coming months, including more interests, even better website recommendations, and seamless implicit personalization. The company has also been profitable since 2013 and Flipora's traffic has been continuing to grow at a remarkable rate.

About Flipora:
Flipora is a web-based recommendation engine that recommends websites to users personalized to their interests. Flipora uses machine learning to intelligently infer a users interests based on his or her Web browsing history and Facebook activity. The Web is the world's largest knowledge base and our goal is to categorize the world's knowledge and recommend it to users based on their interests.

Starting out of Stanford University, Flipora.com now has nearly 30 million users and has raised Venture Capital from some of the best investors in Silicon Valley, with prior successes such as PayPal, Twitter, Skype, Tesla, Baidu, and Hotmail.

Flipora -- World's Knowledge At Your Fingertips: http://www.fliporareviews.com/

Facebook: http://www.facebook.com/flipora

Twitter: http://twitter.com/flipora

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2598726
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2598728

Flipora Contact Information:
Phone: 650-704-2449
Email: Email Contact
www.Flipora.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...