Welcome!

News Feed Item

National Law Enforcement Officially Endorses Missing Children Society of Canada's New Search Program

TORONTO, ONTARIO -- (Marketwired) -- 05/21/14 -- Missing Children Society of Canada (MCSC)'s new Search program, dubbed 'Milk Carton 2.0™'-a game-changing virtual search party that grows the reach of urgent child search alerts-has the official endorsement from the Canadian Association of Chiefs of Police (CACP).

The CACP Board of Directors enthusiastically supports MCSC and the unique solution the Search program offers to law enforcement in missing children cases. Engaging individuals, corporate Canada and the media in such an innovative approach will enable rapid deployment of resources to assist law enforcement to expand their efforts as required. The CACP actively encourages policing leadership to evaluate and consider the Search program within their respective jurisdictions-a significant step in the right direction as Canadian municipalities work to implement proactive and collaborative solutions to find missing children.

"Keeping our children safe is a goal shared by every police officer in this country. Working with the Missing Children Society of Canada brings us closer to achieving that goal. We owe our children nothing less," says Vancouver Police Chief Constable Jim Chu, President of CACP.

"The ability for the police to work with the Missing Children Society to push out this information to people in the community is critical to maximizing the likelihood that that child is going to be located before something bad happens," adds Calgary Police Service Chief Rick Hanson.

The Search program is an emergency response network comprised of three distinct channels of engagement:


--  MCSC's partnership with Marketwired allows Critical Child Search Alerts
    to be instantly sent to thousands of media outlets across the country,
    harnessing the reach of traditional and digital media.
--  The World's Most Valuable Social Network, created by Grey Canada, allows
    MCSC to notify users who have donated their feeds, via Facebook and
    Twitter, of missing children in their area, effectively creating the
    world's first online search party.
--  CodeSearch™ is a rapid response app-based communications and
    technology platform that engages corporate partners, their employees and
    resources, through geo-targeted push notifications and real-time news
    feeds. This first-of-its-kind platform was developed by Calgary-based
    Strut Creative.

"There is no other organization running a program like ours with this technology and the ability to connect, in real-time, law enforcement with millions of well-placed Canadians as soon as a child goes missing," says Amanda Pick, executive director of the Missing Children Society of Canada. "We are honoured that the police chiefs across our country see the value and potential of our program."

May is Missing Children's Month and May 25, 2014 is National Missing Children's Day. There are over 41,000 children reported missing children in Canada every year. While most of these cases are quickly resolved, many children remain missing.

"We are taking away time and anonymity, exactly what child abductors require. The legacy of this Search program will be changing the way we stop child abductions in Canada," says Pick.

About MCSC

Since 1986, MCSC has been reuniting missing children with their searching families through professional investigations, public awareness and family support programs. MCSC is the only non-profit organization in Canada that employs an in-house team of former police officers to work in a support role with law enforcement, conducting frontline, hands-on investigative and search activities.

About The Canadian Association of Chiefs of Police (CACP)

The Canadian Association of Chiefs of Police was established in 1905 and represents approximately 1,000 police leaders from across Canada. The Association is dedicated to the support and promotion of efficient law enforcement and to the protection and security of the people of Canada. Through its member police chiefs and other senior police executives, the CACP represents in excess of 90% of the police community in Canada which include federal, First Nations, provincial, regional and municipal, transportation and military police leaders.

Stopping Child Abduction in Canada: MCSC Reunites Families

Facts about Missing Children Society of Canada (MCSC)


--  May 25th is International Missing Children's Day. Founded in 1986,
    Missing Children Society of Canada has a mission to reunite missing
    children with their searching families through professional
    investigations, public awareness and family support programs.

--  In 2012/13, MCSC investigators worked on a total of 251 registered
    files, closing 170 of them. That's one closed file every two days.

--  Approximately 41,000 children are reported missing every year in Canada.
    The investigation team fields over 800 calls for help every year.

--  A significant portion of MCSC's cases are parental abductions and in one
    year alone, MCSC assisted in 22 cases with Hague applications resulting
    in 19 international reunifications.

--  MCSC's team of former law enforcement volunteers work closely with
    international, federal and municipal police agencies while conducting
    frontline, hands-on investigation and search activities. All services
    are provided at no cost to families.

--  In 2012, MCSC launched the World's Most Valuable Social Network (MVN) to
    harness the power of social media to unite Canadians in the search for
    missing children. It was first used in August 2012 to bring home a 16-
    year-old girl who didn't qualify for AMBER status but who law
    enforcement felt was in danger. Within 48 hours, the child was located
    and almost a million Canadians had seen the child's photo and
    information.

--  When a child goes missing, MCSC sends pertinent time-sensitive
    information to Canadians through three arms of communication: MVN,
    Codesearch (geo-targeted push notification alerts to corporate partners
    and employees) and Marketwired alerts to every media outlet in the
    country. This program, Milk Carton 2.0, allows MCSC to reach millions of
    people within a three-hour window.

--  MCSC is 100% funded by donations. Donations help MCSC continue to
    develop and offer unique programs that are changing the way missing
    children cases are approached globally.

--  Please visit http://goo.gl/VnmXUW to view a short new video for MVN, a
    tool endorsed by the CACP.

--  For more information or to make a donation to help MCSC bring even more
    children home, visit: www.mcsc.ca or call 1-800-661-6160

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...