Welcome!

Blog Feed Post

Digital Badges primer – Harnessing Cloud best practice learning and marketing

Our site has been upgraded to generate ‘digital badges‘, a core mechanic that will facilitate our overall strategy of evolving to become a “virtual university” for e-learning the required skills to adopt Cloud computing.

Naturally our courses will be built around Cloud best practices, and via a modular curriculum

Digital Badges 101

For a quick primer on Digital Badges here are a few good articles:

First – We’ll be using Credly, which issues ‘open badges‘, developed by Mozilla and explained helpfully in this Q&A overview.

Education is of course one of the primary activities it can be used for, and how they can be integrated into learning is described through materials such as this issue of THE, this article from one educator who has adopted them, and how Georgia University have started using them for their executive training, by creating Robinson Digital Badges.

As described in this article:

“Purdue University is an early adopter of the digital badge concept for online higher education and has developed mobile applications to make their system run smoother and more efficiently.

A pair of mobile apps, Passport and Passport Profile, make it easy for students and instructors to create, award, and display badges, which enables Purdue to recognize skills earned in the untraditional learning environment. The Passport app helps teachers organize the criteria and objectives to create badges with tangible value for the earned achievement. Students use the Passport Profile app or any Mozilla Open Badge profile to display their badges on social media sites and personal pages.”

There are also in-depth white papers, such as this one co-authored by Mozilla and Credly, on Digital Badges in Adult Learning (42-page PDF), and another from Civic Youth.

af2e834c1e23ab30f1d672579d61c25a_1521Digital Engagement – Foundations for Social CRM

Of course learning isn’t something constrained only to the classroom, it’s a process we are all going through all the time, as we engage with new people, jobs, web sites and much more.

This is important because digital badges can be used for more than just teaching situations.

Most important is how it can facilitate better ‘digital engagement’, a means of tapping the whole social networking trend, attracting and engaging potential customers more effectively online.

A great example is the Smithsonian Institute – Their digital badges program, Smithsonian Quests, offers an incentive to children to become active learners, earning badges for submitting work such as this example student.

Educational institutions have to engage their markets online too, and this begins to show how it can enable organizations to master the key aspects of social media that make it attractive to key demographics like Millennials.

For example in Coastal Carolina University they have used badges for a creative writing course, and not only do they have to complete the work but also submit it alongside a ‘selfie’, a picture they take of themselves that is included in an online community too.

Starbucks-Badge

Digital badges for business innovation

This same effect can be harnessed by businesses too.

As described in this article smart marketeers are tapping into ‘gamification’, creating fun ways to engage customers into their brand.

For example Nike ran a gamified campaign, rewarding those who take part in various sporting activities with badges, and Dell issue them to their online ‘social selling’ reps to engage with potential customers online, following the required training to do so.

Starbucks has integrated them into their MyRewards program, establishing them as a foundational component part of online loyalty engagement methods.

Pearson is a notable education publishing and assessment service company that has joined the digital badging movement with their Open Badge credentialing platform, Acclaim. This platform takes digital badges a step beyond online display of achievement by providing a way to share and validate learning outcomes through high-credibility organizations.

The post Digital Badges primer – Harnessing Cloud best practice learning and marketing appeared first on Cloud Computing Best Practices.

Read the original blog entry...

More Stories By Cloud Best Practices Network

The Cloud Best Practices Network is an expert community of leading Cloud pioneers. Follow our best practice blogs at http://CloudBestPractices.net

Latest Stories
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
"What we see what happens when you have a completely networked society and the potential to now drive the value creation and the collaboration and the ecosystems that are possible when you start to be able to connect people and industries together in ways that have never been possible before," explained Esmeralda Swartz, VP of Marketing Enterprise & Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...