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Harlem Globetrotters Join The Whistle Network
|By Business Wire
|May 21, 2014 09:11 AM EDT
The Harlem Globetrotters are bringing their fans, their players, their
excitement and their history to The
Whistle Network, the first multichannel sports and entertainment
network on YouTube. As the team’s exclusive network partner on YouTube,
The Whistle will be responsible for management and optimization of all Globetrotter
YouTube channels and assist with content distribution to other
Globetrotter star Hacksaw Hall dunks over a referee. The Globetrotters announced an exclusive partnership this morning with The Whistle Network for YouTube content and management. (Photo: Business Wire)
“The Globetrotters have been filling arenas for years and their talent
and humor is a perfect fit for digital video platforms. Their commitment
to dramatically expand their digital presence is a perfect fit for the
sports entertainment platform we’ve built at The Whistle,” said John
West, the company’s founder and CEO.
Under the agreement, the Globetrotters channel and its 82,000 YouTube
subscribers will become part of The Whistle Network, which launched on
January 1 and has scaled rapidly to four
million subscribers, 69 channel partners and 557 million total views.
“For 88 years, the Harlem Globetrotters have been entertaining fans all
over the world with our unique brand of family entertainment – now we’ve
introduced them to a new generation of stars, like Big Easy Lofton,
Flight Time Lang, Ant Atkinson and Bull Bullard,” said Harlem
Globetrotters CEO Kurt Schneider. “The Globetrotters develop content
that thrills fans wherever and whenever they want, and that is why we
are excited for the future and continuing our partnership with The
Per the partnership, The Whistle will work with Globetrotters
organization to develop and promote content on its YouTube channels,
including behind the scenes and cross-channel programming on its digital
platforms, including its website, mobile apps and on YouTube
through its multi-channel
sports network (The Whistle Network).
“Our investment in publishing a greater volume of quality entertainment
to the Globetrotters’ 'Amazing Feats of Basketball' YouTube channel is
delivering real ROI. We have established YouTube as the brand’s biggest
global entertainment platform. We are excited to work with The Whistle
Network and collaborate with its channel creators on our common goal of
engaging more fans around our awesome content on multiple platforms,”
said Harlem Globetrotters EVP Brand Marketing Angela Leaney.
The Whistle's Network’s leadership team includes CEO John West, a
successful entrepreneur who has started, grown and sold multiple
companies; co-founder and Chief Marketing Officer Jeff Urban, a former
SVP of Sports Marketing at Gatorade; Head of Content Partnerships Julie
Kikla, a founding member of the YouTube Sports team; and Head of Partner
Operations Dev Sethi, a founding member of YouTube’s on-line acquisition
team. The Whistle’s pro league investors and content partners include
the NFL, Major
League Baseball Advanced Media, PGA
League Lacrosse, the US
Ski and Snowboard Association and Major League Ultimate.
Under the agreement, The Globetrotters will increase the production of
content on their YouTube channel with The Whistle's channel management
support. The partnership also includes the possible collaborations with
The Whistle Network’s roster of YouTube stars like DudePerfect and
Brodie Smith and athletes from The Whistle’s pro league partners. In
addition, the agreement gives the Globetrotters access additional
revenue opportunities through The Whistle such as integrations and
branded entertainment and makes their channel eligible for new
revenue opportunities such as network-wide ad sales agreements.
ABOUT THE HARLEM GLOBETROTTERS:
Sponsored by Wonderful Pistachios, Howard Johnson Hotels, World Vision,
Greyhound Lines and Baden Sports, The Harlem Globetrotters are
celebrating their 88th consecutive year, continuing a world famous
tradition of ball handling wizardry, basketball artistry, and
one-of-a-kind family entertainment that continues to thrill fans of all
ages. Harlem Globetrotters International, Inc. is a wholly-owned
subsidiary of Herschend Family Entertainment Corporation, the largest
family-owned themed entertainment company in the U.S. Throughout their
history, the Original Harlem Globetrotters have showcased their iconic
talents in 122 countries and territories on six continents, often
breaking down cultural and societal barriers while providing fans with
their first-ever basketball experience. Proud inductees of the Naismith
Memorial Basketball Hall of Fame, the Globetrotters have entertained
hundreds of millions of fans-among them popes, kings, queens, and
presidents-over more than eight thrilling decades. For the latest news
and information about the Harlem Globetrotters, and to purchase tickets
and team merchandise, visit the Globetrotters' official Web site: http://www.harlemglobetrotters.com/.
About The Whistle:
The first sports entertainment platform and multi channel network (MCN),
The Whistle empowers a new generation of fans by connecting them to
their favorite sports, teams, creators, brands and professional athletes
through The Whistle Network, which has grown since its January 1 launch
to over 4M subscribers and 69 channel partners. The Whistle’s owners and
investors include sports heroes such as Derek Jeter, Peyton Manning and
Tim Wakefield, media pioneers including the former heads of Nickelodeon
and MTV, and league equity and content partners like the NFL, Major
League Baseball Advanced Media, PGA
Tour, NASCAR, Major
League Lacrosse and US
Ski and Snowboard Association.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140521005207/en/
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