|By Business Wire||
|May 21, 2014 09:11 AM EDT||
The Harlem Globetrotters are bringing their fans, their players, their excitement and their history to The Whistle Network, the first multichannel sports and entertainment network on YouTube. As the team’s exclusive network partner on YouTube, The Whistle will be responsible for management and optimization of all Globetrotter YouTube channels and assist with content distribution to other platforms.
Globetrotter star Hacksaw Hall dunks over a referee. The Globetrotters announced an exclusive partnership this morning with The Whistle Network for YouTube content and management. (Photo: Business Wire)
“The Globetrotters have been filling arenas for years and their talent and humor is a perfect fit for digital video platforms. Their commitment to dramatically expand their digital presence is a perfect fit for the sports entertainment platform we’ve built at The Whistle,” said John West, the company’s founder and CEO.
Under the agreement, the Globetrotters channel and its 82,000 YouTube subscribers will become part of The Whistle Network, which launched on January 1 and has scaled rapidly to four million subscribers, 69 channel partners and 557 million total views.
“For 88 years, the Harlem Globetrotters have been entertaining fans all over the world with our unique brand of family entertainment – now we’ve introduced them to a new generation of stars, like Big Easy Lofton, Flight Time Lang, Ant Atkinson and Bull Bullard,” said Harlem Globetrotters CEO Kurt Schneider. “The Globetrotters develop content that thrills fans wherever and whenever they want, and that is why we are excited for the future and continuing our partnership with The Whistle.”
Per the partnership, The Whistle will work with Globetrotters organization to develop and promote content on its YouTube channels, including behind the scenes and cross-channel programming on its digital platforms, including its website, mobile apps and on YouTube through its multi-channel sports network (The Whistle Network).
“Our investment in publishing a greater volume of quality entertainment to the Globetrotters’ 'Amazing Feats of Basketball' YouTube channel is delivering real ROI. We have established YouTube as the brand’s biggest global entertainment platform. We are excited to work with The Whistle Network and collaborate with its channel creators on our common goal of engaging more fans around our awesome content on multiple platforms,” said Harlem Globetrotters EVP Brand Marketing Angela Leaney.
The Whistle's Network’s leadership team includes CEO John West, a successful entrepreneur who has started, grown and sold multiple companies; co-founder and Chief Marketing Officer Jeff Urban, a former SVP of Sports Marketing at Gatorade; Head of Content Partnerships Julie Kikla, a founding member of the YouTube Sports team; and Head of Partner Operations Dev Sethi, a founding member of YouTube’s on-line acquisition team. The Whistle’s pro league investors and content partners include the NFL, Major League Baseball Advanced Media, PGA Tour, NASCAR, Major League Lacrosse, the US Ski and Snowboard Association and Major League Ultimate.
Under the agreement, The Globetrotters will increase the production of content on their YouTube channel with The Whistle's channel management support. The partnership also includes the possible collaborations with The Whistle Network’s roster of YouTube stars like DudePerfect and Brodie Smith and athletes from The Whistle’s pro league partners. In addition, the agreement gives the Globetrotters access additional revenue opportunities through The Whistle such as integrations and branded entertainment and makes their channel eligible for new revenue opportunities such as network-wide ad sales agreements.
ABOUT THE HARLEM GLOBETROTTERS:
Sponsored by Wonderful Pistachios, Howard Johnson Hotels, World Vision, Greyhound Lines and Baden Sports, The Harlem Globetrotters are celebrating their 88th consecutive year, continuing a world famous tradition of ball handling wizardry, basketball artistry, and one-of-a-kind family entertainment that continues to thrill fans of all ages. Harlem Globetrotters International, Inc. is a wholly-owned subsidiary of Herschend Family Entertainment Corporation, the largest family-owned themed entertainment company in the U.S. Throughout their history, the Original Harlem Globetrotters have showcased their iconic talents in 122 countries and territories on six continents, often breaking down cultural and societal barriers while providing fans with their first-ever basketball experience. Proud inductees of the Naismith Memorial Basketball Hall of Fame, the Globetrotters have entertained hundreds of millions of fans-among them popes, kings, queens, and presidents-over more than eight thrilling decades. For the latest news and information about the Harlem Globetrotters, and to purchase tickets and team merchandise, visit the Globetrotters' official Web site: http://www.harlemglobetrotters.com/.
About The Whistle:
The first sports entertainment platform and multi channel network (MCN), The Whistle empowers a new generation of fans by connecting them to their favorite sports, teams, creators, brands and professional athletes through The Whistle Network, which has grown since its January 1 launch to over 4M subscribers and 69 channel partners. The Whistle’s owners and investors include sports heroes such as Derek Jeter, Peyton Manning and Tim Wakefield, media pioneers including the former heads of Nickelodeon and MTV, and league equity and content partners like the NFL, Major League Baseball Advanced Media, PGA Tour, NASCAR, Major League Lacrosse and US Ski and Snowboard Association.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 30, 2015 07:30 PM EDT Reads: 1,384
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Jul. 30, 2015 07:15 PM EDT Reads: 290
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Jul. 30, 2015 06:30 PM EDT Reads: 877
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Jul. 30, 2015 06:00 PM EDT Reads: 1,795
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Jul. 30, 2015 05:00 PM EDT Reads: 1,081
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
Jul. 30, 2015 04:00 PM EDT Reads: 2,196
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 30, 2015 03:45 PM EDT Reads: 440
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 30, 2015 03:00 PM EDT Reads: 1,734
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 30, 2015 03:00 PM EDT Reads: 476
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
Jul. 30, 2015 02:30 PM EDT
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
Jul. 30, 2015 01:45 PM EDT Reads: 373
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 30, 2015 01:45 PM EDT Reads: 259
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Jul. 30, 2015 01:30 PM EDT
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps
Jul. 30, 2015 12:45 PM EDT Reads: 1,111
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
Jul. 30, 2015 12:00 PM EDT Reads: 2,046