Welcome!

News Feed Item

Boston Wins College Students' Hearts as Post-Grad Home, But Capturing Talent Requires Right Approach, Right Jobs

Students Indicate Internships and Local Industry Networking Are Critical Pathways

BOSTON, MA -- (Marketwired) -- 05/21/14 -- College students in the Boston area may come here initially just for the prestige and rigorous academic programs of the area's renowned colleges and universities, but many end up developing strong attachments to the region and want to stay, according to a recent survey of nearly 400 college juniors and seniors by college millennial marketing agency Fluent. To attract these graduates, though, businesses need to think more old-school than they might suspect, through internships, in-person networking, and entry-level positions that are a true first rung on a career ladder.

The study found that nearly two-thirds (60%) of those coming from out-of-state initially planned to leave the region upon graduation, but that figure drops to under half (45%) as they approach graduation. Combine this with overwhelming numbers of in-state students saying they prefer to settle in the region, and the picture of a vibrant young talent pool comes into focus. What's more, these figures remain steady when asked if they see themselves still here in five to ten years.

Why They Stay or Leave

The primary reason students want to stay in the Boston area is simply that they "like living here," with reasons provided being the strong young professional social scene, and the area's rich history and culture. Some 39% of out-of-state students decided to stay for this reason alone, followed by the belief that it's a good market for their careers (31%).

The top reasons all students cite for choosing to leave the Boston market are 1) to try a different regional lifestyle (27%), 2) it doesn't provide the right career paths (15%), or 3) they are pursuing post-graduate studies (14%) or say they already have found a better job (11%) elsewhere.

When asked what might have convinced those leaving to stay, nearly half (46%) cited either a higher paying job offer or simply any job at all.

"The good news for businesses hoping to draw talent from our world-class schools is, despite this past horrendous winter and concerns over cost-of-living, students clearly find the area lifestyle very attractive," said Fluent CEO Chip Rives. "Businesses that worry about 'brain drain' need to focus on educating students about their merits as quality employers, to reach out with a personal touch and take entry-level positions as seriously as students do. For all the talk of a disaffected, digital generation, these students want connection and opportunity as much as any past generation ever did - and given the economy, perhaps even more so."

Critical Connections: Value of Internships, Employment Resources

Internships matter. The increased intent to stay in the Boston market by students from out-of-state directly correlates with the number of those who held internships here.

To find internships or permanent employment, students most often turn to:

  • College career centers (74.1%)
  • Career fairs (56.33%)
  • Local online job boards (59.31%)
  • National online job boards, including LinkedIn (47.89%)

What they would like to see more of are:

  • Recruiting events by industry (59.69%)
  • Events/gatherings for interns to network (54.82%)
  • City/regional recruiting events (47.89%)
  • Industry-specific databases (31.33%)
  • Regional job boards (20.18%)

What Industries Matter Most

Certain industries do hold more appeal than others, with the percent of respondents planning careers in the following areas as follows:

  • Financial services (21.04%)
  • Marketing/communications (19.95%)
  • Medicine/healthcare/biotechnology (18.03%)
  • Education (13.39%)

Surprisingly, technology/digital, manufacturing and engineering, entertainment, retail, energy and travel each received fewer than 10% of the responses.

"Companies in the top categories clearly will enjoy a larger applicant pool. Yet we have a breadth to our economy that students may not yet appreciate. Companies in less-targeted industries might reap rewards with stronger networking for openings in financial or marketing departments, for example," said Rives.

While a job offer ultimately determines where the student lands, another surprising finding was that weather is more worrisome to the graduates than cost of living. Some 10% cited climate as a reason to leave, while less than 3% felt they would leave in order to find a place they could better afford to live. Some 70% of students overall believe they will need some kind of advanced degree in their careers, and 62% are considering staying in or returning to Boston for that degree.

About Fluent: Specializing in "translating brands for the college world," Fluent works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. With a network encompassing more than 1,000 colleges and universities, Fluent's capabilities include campus activities and programs, College Millennial Consumer insights, digital and social media strategy and activations, and experiential programs. Clients have included major brands such as Kellogg's, Microsoft, Macy's, Jack in the Box, Skype, Zipcar, Kotex, Dove and L'Oreal. For more information, visit: www.fluentgrp.com.

Media Contacts:
Sue Parente
781-642-7788
[email protected]

Hannah Roveto
781-934-3286
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...