Welcome!

News Feed Item

Boston Wins College Students' Hearts as Post-Grad Home, But Capturing Talent Requires Right Approach, Right Jobs

Students Indicate Internships and Local Industry Networking Are Critical Pathways

BOSTON, MA -- (Marketwired) -- 05/21/14 -- College students in the Boston area may come here initially just for the prestige and rigorous academic programs of the area's renowned colleges and universities, but many end up developing strong attachments to the region and want to stay, according to a recent survey of nearly 400 college juniors and seniors by college millennial marketing agency Fluent. To attract these graduates, though, businesses need to think more old-school than they might suspect, through internships, in-person networking, and entry-level positions that are a true first rung on a career ladder.

The study found that nearly two-thirds (60%) of those coming from out-of-state initially planned to leave the region upon graduation, but that figure drops to under half (45%) as they approach graduation. Combine this with overwhelming numbers of in-state students saying they prefer to settle in the region, and the picture of a vibrant young talent pool comes into focus. What's more, these figures remain steady when asked if they see themselves still here in five to ten years.

Why They Stay or Leave

The primary reason students want to stay in the Boston area is simply that they "like living here," with reasons provided being the strong young professional social scene, and the area's rich history and culture. Some 39% of out-of-state students decided to stay for this reason alone, followed by the belief that it's a good market for their careers (31%).

The top reasons all students cite for choosing to leave the Boston market are 1) to try a different regional lifestyle (27%), 2) it doesn't provide the right career paths (15%), or 3) they are pursuing post-graduate studies (14%) or say they already have found a better job (11%) elsewhere.

When asked what might have convinced those leaving to stay, nearly half (46%) cited either a higher paying job offer or simply any job at all.

"The good news for businesses hoping to draw talent from our world-class schools is, despite this past horrendous winter and concerns over cost-of-living, students clearly find the area lifestyle very attractive," said Fluent CEO Chip Rives. "Businesses that worry about 'brain drain' need to focus on educating students about their merits as quality employers, to reach out with a personal touch and take entry-level positions as seriously as students do. For all the talk of a disaffected, digital generation, these students want connection and opportunity as much as any past generation ever did - and given the economy, perhaps even more so."

Critical Connections: Value of Internships, Employment Resources

Internships matter. The increased intent to stay in the Boston market by students from out-of-state directly correlates with the number of those who held internships here.

To find internships or permanent employment, students most often turn to:

  • College career centers (74.1%)
  • Career fairs (56.33%)
  • Local online job boards (59.31%)
  • National online job boards, including LinkedIn (47.89%)

What they would like to see more of are:

  • Recruiting events by industry (59.69%)
  • Events/gatherings for interns to network (54.82%)
  • City/regional recruiting events (47.89%)
  • Industry-specific databases (31.33%)
  • Regional job boards (20.18%)

What Industries Matter Most

Certain industries do hold more appeal than others, with the percent of respondents planning careers in the following areas as follows:

  • Financial services (21.04%)
  • Marketing/communications (19.95%)
  • Medicine/healthcare/biotechnology (18.03%)
  • Education (13.39%)

Surprisingly, technology/digital, manufacturing and engineering, entertainment, retail, energy and travel each received fewer than 10% of the responses.

"Companies in the top categories clearly will enjoy a larger applicant pool. Yet we have a breadth to our economy that students may not yet appreciate. Companies in less-targeted industries might reap rewards with stronger networking for openings in financial or marketing departments, for example," said Rives.

While a job offer ultimately determines where the student lands, another surprising finding was that weather is more worrisome to the graduates than cost of living. Some 10% cited climate as a reason to leave, while less than 3% felt they would leave in order to find a place they could better afford to live. Some 70% of students overall believe they will need some kind of advanced degree in their careers, and 62% are considering staying in or returning to Boston for that degree.

About Fluent: Specializing in "translating brands for the college world," Fluent works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. With a network encompassing more than 1,000 colleges and universities, Fluent's capabilities include campus activities and programs, College Millennial Consumer insights, digital and social media strategy and activations, and experiential programs. Clients have included major brands such as Kellogg's, Microsoft, Macy's, Jack in the Box, Skype, Zipcar, Kotex, Dove and L'Oreal. For more information, visit: www.fluentgrp.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...