Welcome!

News Feed Item

Groupon Hires Tony Award-Winning Broadway Producer Hugh Hysell to Lead National Broadway and Live Arts for GrouponLive

Groupon (NASDAQ: GRPN) (http://www.groupon.com) today announced that it has hired Tony Award-Winning Broadway producer, Hugh Hysell, to lead National Broadway and Live Arts for GrouponLive. In addition to producing the Broadway productions of Vanya and Sonia and Masha and Spike and Peter and The Starcatcher, Hysell has marketed more than 200 Broadway and Off Broadway shows with his company HHC Marketing. While at HHC, he also served as the national sales director for BroadwayBox.

Tony Award-Winning Broadway producer, Hugh Hysell, who joins Groupon to lead National Broadway and L ...

Tony Award-Winning Broadway producer, Hugh Hysell, who joins Groupon to lead National Broadway and Live Arts for GrouponLive. (Photo: Business Wire)

“Our customers love live theater,” said Greg Rudin, General Manager of GrouponLive, “We’re thrilled that Hugh is joining the team to help us bring even more great performances to Groupon customers.”

Launched in May 2011, as a joint venture between Groupon and Live Nation Entertainment, GrouponLive offers some of the world’s best deals in live entertainment, including arts and theater, concerts, sporting events and family entertainment. Under Hysell’s leadership, GrouponLive will continue to provide theaters an effective platform to reach new and existing theater fans.

Chris Boneau, partner at the theatrical press agency Boneau/Bryan Brown said, “Hugh has a unique perspective from his history as both a Broadway marketer and producer. Combined with his experience as the sales director of BroadwayBox, he’s the perfect choice to be Groupon’s sales leader in the Broadway market. Bringing his keen marketing skills and awareness as a producer will allow him to make the deals that will satisfy both the productions and Groupon’s consumer base. He’s well liked in this community and his understanding of the complexity and unique needs for every show make him a great addition to the Groupon team.”

“The theatrical industry depends on great sales partners and I am looking forward to working with Groupon in the future,” said Broadway Producer Jayson Raitt. “I can't think of anyone more passionate about theatre and the arts than Hugh Hysell, and no one is better to help grow audiences and sales partners. He's done that for me on my shows!”

Broadway producer Eva Price adds, Hugh Hysell is the perfect choice to expand Groupon’s business in the theatrical landscape.”

Scott Newsome, general manager and partner at Brierpatch Productions said, "A theatrical production's success often comes from working with many different sales partners, including discount platforms. We are thrilled to hear that Hugh is moving to Groupon, and we look forward to working with him."

Hysell is a Tony Award®-winning Broadway producer, award-winning marketer and actor. His Broadway producing projects include Vanya and Sonia and Masha and Spike (2013 Tony Award ® for Best Play), Peter and the Starcatcher (winner of 5 Tony Awards), and Impressionism. He most recently served as the Director of Marketing and Development for NYU Skirball Center for the Performing Arts. As President of HHC Marketing (2012-2013) Hysell provided marketing services for more than 200 Broadway and Off Broadway shows. Hugh and HHC Marketing were awarded the Globes Award for “Best Small Budget Campaign in the World” for creating the Guinness World Record setting “Largest Coconut Orchestra” for Monty Python’s Spamalot. He serves on the Metropolitan Museum of Art’s Multicultural Diversity Action Committee and is an Adjunct Associate Professor at Columbia University. He has provided pro bono services to Broadway Cares Equity Fights Aids, HRC, GLAAD, QSAC and The Commercial Theater Institute. He is a founding member of The Off Broadway Alliance and currently serves as a Nominator for the Off Broadway Alliance Awards. Hugh has working relationships with many Broadway and Off Broadway producers, general managers, advertising, press and marketing agencies, as well as many of Off Broadway's finest creative artists.

About GrouponLive

GrouponLive launched in May 2011 as a joint venture between Groupon and Live Nation Entertainment to offer some of the world’s best deals on local entertainment. Events include: college or professional sports, family entertainment, musicals and plays, concerts at smaller, intimate venues to some of the top shows at arenas and stadiums. These offers are sold exclusively through Groupon’s featured local deals channel at www.groupon.com and via Groupon’s mobile app.

About Groupon

Groupon (NASDAQ: GRPN) is a global leader of local commerce and the place you start when you want to buy just about anything, anytime, anywhere. By leveraging the company’s global relationships and scale, Groupon offers consumers a vast marketplace of unbeatable deals all over the world. Shoppers discover the best a city has to offer on the web or on mobile with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods.

Groupon is redefining how traditional small businesses attract, retain and interact with customers by providing merchants with a suite of products and services, including customizable deal campaigns, credit card payment processing capabilities, and point-of-sale solutions that help businesses grow and operate more effectively. To search for great deals or subscribe to Groupon emails, visit www.Groupon.com. To download Groupon's five-star mobile apps, visit www.groupon.com/mobile. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.GrouponWorks.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.