Welcome!

News Feed Item

Groupon Hires Tony Award-Winning Broadway Producer Hugh Hysell to Lead National Broadway and Live Arts for GrouponLive

Groupon (NASDAQ: GRPN) (http://www.groupon.com) today announced that it has hired Tony Award-Winning Broadway producer, Hugh Hysell, to lead National Broadway and Live Arts for GrouponLive. In addition to producing the Broadway productions of Vanya and Sonia and Masha and Spike and Peter and The Starcatcher, Hysell has marketed more than 200 Broadway and Off Broadway shows with his company HHC Marketing. While at HHC, he also served as the national sales director for BroadwayBox.

Tony Award-Winning Broadway producer, Hugh Hysell, who joins Groupon to lead National Broadway and L ...

Tony Award-Winning Broadway producer, Hugh Hysell, who joins Groupon to lead National Broadway and Live Arts for GrouponLive. (Photo: Business Wire)

“Our customers love live theater,” said Greg Rudin, General Manager of GrouponLive, “We’re thrilled that Hugh is joining the team to help us bring even more great performances to Groupon customers.”

Launched in May 2011, as a joint venture between Groupon and Live Nation Entertainment, GrouponLive offers some of the world’s best deals in live entertainment, including arts and theater, concerts, sporting events and family entertainment. Under Hysell’s leadership, GrouponLive will continue to provide theaters an effective platform to reach new and existing theater fans.

Chris Boneau, partner at the theatrical press agency Boneau/Bryan Brown said, “Hugh has a unique perspective from his history as both a Broadway marketer and producer. Combined with his experience as the sales director of BroadwayBox, he’s the perfect choice to be Groupon’s sales leader in the Broadway market. Bringing his keen marketing skills and awareness as a producer will allow him to make the deals that will satisfy both the productions and Groupon’s consumer base. He’s well liked in this community and his understanding of the complexity and unique needs for every show make him a great addition to the Groupon team.”

“The theatrical industry depends on great sales partners and I am looking forward to working with Groupon in the future,” said Broadway Producer Jayson Raitt. “I can't think of anyone more passionate about theatre and the arts than Hugh Hysell, and no one is better to help grow audiences and sales partners. He's done that for me on my shows!”

Broadway producer Eva Price adds, Hugh Hysell is the perfect choice to expand Groupon’s business in the theatrical landscape.”

Scott Newsome, general manager and partner at Brierpatch Productions said, "A theatrical production's success often comes from working with many different sales partners, including discount platforms. We are thrilled to hear that Hugh is moving to Groupon, and we look forward to working with him."

Hysell is a Tony Award®-winning Broadway producer, award-winning marketer and actor. His Broadway producing projects include Vanya and Sonia and Masha and Spike (2013 Tony Award ® for Best Play), Peter and the Starcatcher (winner of 5 Tony Awards), and Impressionism. He most recently served as the Director of Marketing and Development for NYU Skirball Center for the Performing Arts. As President of HHC Marketing (2012-2013) Hysell provided marketing services for more than 200 Broadway and Off Broadway shows. Hugh and HHC Marketing were awarded the Globes Award for “Best Small Budget Campaign in the World” for creating the Guinness World Record setting “Largest Coconut Orchestra” for Monty Python’s Spamalot. He serves on the Metropolitan Museum of Art’s Multicultural Diversity Action Committee and is an Adjunct Associate Professor at Columbia University. He has provided pro bono services to Broadway Cares Equity Fights Aids, HRC, GLAAD, QSAC and The Commercial Theater Institute. He is a founding member of The Off Broadway Alliance and currently serves as a Nominator for the Off Broadway Alliance Awards. Hugh has working relationships with many Broadway and Off Broadway producers, general managers, advertising, press and marketing agencies, as well as many of Off Broadway's finest creative artists.

About GrouponLive

GrouponLive launched in May 2011 as a joint venture between Groupon and Live Nation Entertainment to offer some of the world’s best deals on local entertainment. Events include: college or professional sports, family entertainment, musicals and plays, concerts at smaller, intimate venues to some of the top shows at arenas and stadiums. These offers are sold exclusively through Groupon’s featured local deals channel at www.groupon.com and via Groupon’s mobile app.

About Groupon

Groupon (NASDAQ: GRPN) is a global leader of local commerce and the place you start when you want to buy just about anything, anytime, anywhere. By leveraging the company’s global relationships and scale, Groupon offers consumers a vast marketplace of unbeatable deals all over the world. Shoppers discover the best a city has to offer on the web or on mobile with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods.

Groupon is redefining how traditional small businesses attract, retain and interact with customers by providing merchants with a suite of products and services, including customizable deal campaigns, credit card payment processing capabilities, and point-of-sale solutions that help businesses grow and operate more effectively. To search for great deals or subscribe to Groupon emails, visit www.Groupon.com. To download Groupon's five-star mobile apps, visit www.groupon.com/mobile. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.GrouponWorks.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...