Welcome!

News Feed Item

Upsight Now Serving Over 25,000 Apps as Its Mobile Analytics and Marketing Platform Adoption Skyrockets

Tracking Over 500 Billion Events per Month for Leading Publishers and Indie Developers Including Backflip Studios, Black Tie Ventures, Changyou, Gamehouse Studios, NHN Entertainment Labs, and SkyVu Entertainment Leverage Newly-Launched Platform

SAN FRANCISCO, CA -- (Marketwired) -- 05/21/14 -- Upsight, the most comprehensive analytics and marketing platform for app developers, today announced that adoption has soared as major game studios, brands and app developers flocked to its recently released platform. Since its mid-March launch, over 3,000 new apps joined Upsight -- which now reaches 700 million MAU and processes over 500 billion events a month.

"App developers are flocking to Upsight because we offer a comprehensive platform that eliminates unnecessary SDK integrations and because they need a platform that can scale rapidly," said Andy Yang, CEO of Upsight. "We track several times the amount of data compared with the competition and we've proven that we can scale with our customers while offering them a dedicated team of experts."

Upsight helps developers understand their users and transform that data into valuable action. Prior to Upsight, mobile developers were forced to weigh down their apps with multiple analytics, engagement and monetization services and SDKs. Upsight solves this problem by giving developers one SDK, one platform, and one dashboard to define their marketing strategy with real-time data insights.

Since mid-March, companies such as Backflip Studios, Black Tie Ventures, Changyou, Gamehouse Studios, NHN Entertainment Labs, and SkyVu Entertainment among many others, have integrated Upsight to understand, engage and monetize users.

Businesses are showing interest in adopting the strategies of gaming and consumer mobile apps, leveraging the latest in big data and user engagement. Yankee Group's latest US IT decision-maker survey, shows that nearly two-thirds of enterprises engage customers via mobile applications.

"User engagement is the key for a successful mobile marketing strategy," said Raúl Castañón-Martínez, Senior Analyst at Yankee Group. "This requires powerful analytics solutions, but companies do not want to deal with complicated integration to multiple data sources. End-to-end solutions are well-positioned to meet the needs of companies interested in understanding and driving user engagement on mobile applications."

Today, Upsight is also unveiling Custom Segmentation -- its latest feature to allow customers to powerfully target their users with relevant engagement and monetization campaigns. With Custom Segmentation, developers can:

  • Ingest Custom Segmentation Dimensions: define and automatically ingest user-specific segmentation dimensions in addition to the 11 that Upsight automatically collects, which includes location, language, connection type, game version, hardware, number of sessions, last session, time in game, amount spent, first session, and OS version.
  • Create New, Precise User Segments: through any combination of custom and automatically collected segmentation dimensions, customers can create incredibly precise user segments to track in Data Mine or target with in- and out-of app messages.

Upsight Custom Segmentation is available today for Pro and Enterprise customers. App Developers interested in giving Upsight a try, can create a free account at www.upsight.com.

About Upsight
Upsight's mission is to transform the world's data into valuable action. Mobile and social developers leverage Upsight's comprehensive analytics and marketing platform to better understand user behavior, decide what it means, and act to impact their key business goals.

Formerly Kontagent+PlayHaven, Upsight now spans 25,400 apps, 700+ million monthly active users, 1.2+ billion devices, and 500+ billion in-app events each month. Upsight is headquartered in San Francisco.

Upsight is widely adopted by a variety of mobile-focused businesses including established brands such as Warner Brothers, Coffee Meets Bagel, Thrillist, Beachmint, Turner, and Tinder, and game publishing powerhouses such as Glu, Electronic Arts, SEGA, BigFish and Backflip Studios, as well as thousands of indie app developers.

For more information, please visit www.upsight.com.

Laura Perez
Upsight
Email Contact
415-906-8737

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Column Technologies exhibited at SYS-CON's @DevOpsSummit at Cloud Expo, which took place at the Javits Center in New York City, NY, in June 2016. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principals and help our customers meet today’s DevOps and Dig...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ca...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
In his session at 20th Cloud Expo, Chris Carter, CEO of Approyo, will discuss the basic set up and solution for an SAP solution in the cloud and what it means to the viability of your company. Chris Carter is CEO of Approyo. He works with business around the globe, to assist them in their journey to the usage of Big Data in the forms of Hadoop (Cloudera and Hortonwork's) and SAP HANA. At Approyo, we support firms who are looking for knowledge to grow through current business process, where even...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.