Welcome!

News Feed Item

Upsight Now Serving Over 25,000 Apps as Its Mobile Analytics and Marketing Platform Adoption Skyrockets

Tracking Over 500 Billion Events per Month for Leading Publishers and Indie Developers Including Backflip Studios, Black Tie Ventures, Changyou, Gamehouse Studios, NHN Entertainment Labs, and SkyVu Entertainment Leverage Newly-Launched Platform

SAN FRANCISCO, CA -- (Marketwired) -- 05/21/14 -- Upsight, the most comprehensive analytics and marketing platform for app developers, today announced that adoption has soared as major game studios, brands and app developers flocked to its recently released platform. Since its mid-March launch, over 3,000 new apps joined Upsight -- which now reaches 700 million MAU and processes over 500 billion events a month.

"App developers are flocking to Upsight because we offer a comprehensive platform that eliminates unnecessary SDK integrations and because they need a platform that can scale rapidly," said Andy Yang, CEO of Upsight. "We track several times the amount of data compared with the competition and we've proven that we can scale with our customers while offering them a dedicated team of experts."

Upsight helps developers understand their users and transform that data into valuable action. Prior to Upsight, mobile developers were forced to weigh down their apps with multiple analytics, engagement and monetization services and SDKs. Upsight solves this problem by giving developers one SDK, one platform, and one dashboard to define their marketing strategy with real-time data insights.

Since mid-March, companies such as Backflip Studios, Black Tie Ventures, Changyou, Gamehouse Studios, NHN Entertainment Labs, and SkyVu Entertainment among many others, have integrated Upsight to understand, engage and monetize users.

Businesses are showing interest in adopting the strategies of gaming and consumer mobile apps, leveraging the latest in big data and user engagement. Yankee Group's latest US IT decision-maker survey, shows that nearly two-thirds of enterprises engage customers via mobile applications.

"User engagement is the key for a successful mobile marketing strategy," said Raúl Castañón-Martínez, Senior Analyst at Yankee Group. "This requires powerful analytics solutions, but companies do not want to deal with complicated integration to multiple data sources. End-to-end solutions are well-positioned to meet the needs of companies interested in understanding and driving user engagement on mobile applications."

Today, Upsight is also unveiling Custom Segmentation -- its latest feature to allow customers to powerfully target their users with relevant engagement and monetization campaigns. With Custom Segmentation, developers can:

  • Ingest Custom Segmentation Dimensions: define and automatically ingest user-specific segmentation dimensions in addition to the 11 that Upsight automatically collects, which includes location, language, connection type, game version, hardware, number of sessions, last session, time in game, amount spent, first session, and OS version.
  • Create New, Precise User Segments: through any combination of custom and automatically collected segmentation dimensions, customers can create incredibly precise user segments to track in Data Mine or target with in- and out-of app messages.

Upsight Custom Segmentation is available today for Pro and Enterprise customers. App Developers interested in giving Upsight a try, can create a free account at www.upsight.com.

About Upsight
Upsight's mission is to transform the world's data into valuable action. Mobile and social developers leverage Upsight's comprehensive analytics and marketing platform to better understand user behavior, decide what it means, and act to impact their key business goals.

Formerly Kontagent+PlayHaven, Upsight now spans 25,400 apps, 700+ million monthly active users, 1.2+ billion devices, and 500+ billion in-app events each month. Upsight is headquartered in San Francisco.

Upsight is widely adopted by a variety of mobile-focused businesses including established brands such as Warner Brothers, Coffee Meets Bagel, Thrillist, Beachmint, Turner, and Tinder, and game publishing powerhouses such as Glu, Electronic Arts, SEGA, BigFish and Backflip Studios, as well as thousands of indie app developers.

For more information, please visit www.upsight.com.

Laura Perez
Upsight
Email Contact
415-906-8737

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...