Welcome!

News Feed Item

Upsight Now Serving Over 25,000 Apps as Its Mobile Analytics and Marketing Platform Adoption Skyrockets

Tracking Over 500 Billion Events per Month for Leading Publishers and Indie Developers Including Backflip Studios, Black Tie Ventures, Changyou, Gamehouse Studios, NHN Entertainment Labs, and SkyVu Entertainment Leverage Newly-Launched Platform

SAN FRANCISCO, CA -- (Marketwired) -- 05/21/14 -- Upsight, the most comprehensive analytics and marketing platform for app developers, today announced that adoption has soared as major game studios, brands and app developers flocked to its recently released platform. Since its mid-March launch, over 3,000 new apps joined Upsight -- which now reaches 700 million MAU and processes over 500 billion events a month.

"App developers are flocking to Upsight because we offer a comprehensive platform that eliminates unnecessary SDK integrations and because they need a platform that can scale rapidly," said Andy Yang, CEO of Upsight. "We track several times the amount of data compared with the competition and we've proven that we can scale with our customers while offering them a dedicated team of experts."

Upsight helps developers understand their users and transform that data into valuable action. Prior to Upsight, mobile developers were forced to weigh down their apps with multiple analytics, engagement and monetization services and SDKs. Upsight solves this problem by giving developers one SDK, one platform, and one dashboard to define their marketing strategy with real-time data insights.

Since mid-March, companies such as Backflip Studios, Black Tie Ventures, Changyou, Gamehouse Studios, NHN Entertainment Labs, and SkyVu Entertainment among many others, have integrated Upsight to understand, engage and monetize users.

Businesses are showing interest in adopting the strategies of gaming and consumer mobile apps, leveraging the latest in big data and user engagement. Yankee Group's latest US IT decision-maker survey, shows that nearly two-thirds of enterprises engage customers via mobile applications.

"User engagement is the key for a successful mobile marketing strategy," said Raúl Castañón-Martínez, Senior Analyst at Yankee Group. "This requires powerful analytics solutions, but companies do not want to deal with complicated integration to multiple data sources. End-to-end solutions are well-positioned to meet the needs of companies interested in understanding and driving user engagement on mobile applications."

Today, Upsight is also unveiling Custom Segmentation -- its latest feature to allow customers to powerfully target their users with relevant engagement and monetization campaigns. With Custom Segmentation, developers can:

  • Ingest Custom Segmentation Dimensions: define and automatically ingest user-specific segmentation dimensions in addition to the 11 that Upsight automatically collects, which includes location, language, connection type, game version, hardware, number of sessions, last session, time in game, amount spent, first session, and OS version.
  • Create New, Precise User Segments: through any combination of custom and automatically collected segmentation dimensions, customers can create incredibly precise user segments to track in Data Mine or target with in- and out-of app messages.

Upsight Custom Segmentation is available today for Pro and Enterprise customers. App Developers interested in giving Upsight a try, can create a free account at www.upsight.com.

About Upsight
Upsight's mission is to transform the world's data into valuable action. Mobile and social developers leverage Upsight's comprehensive analytics and marketing platform to better understand user behavior, decide what it means, and act to impact their key business goals.

Formerly Kontagent+PlayHaven, Upsight now spans 25,400 apps, 700+ million monthly active users, 1.2+ billion devices, and 500+ billion in-app events each month. Upsight is headquartered in San Francisco.

Upsight is widely adopted by a variety of mobile-focused businesses including established brands such as Warner Brothers, Coffee Meets Bagel, Thrillist, Beachmint, Turner, and Tinder, and game publishing powerhouses such as Glu, Electronic Arts, SEGA, BigFish and Backflip Studios, as well as thousands of indie app developers.

For more information, please visit www.upsight.com.

Laura Perez
Upsight
Email Contact
415-906-8737

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...