Click here to close now.




















Welcome!

News Feed Item

Index Quarterly Report Shows Growing US Programmatic Spending, 100 Percent Growth in Local Brand Investments and a Surge in Spending Within Financial Services, Retail and Travel

Data Points to Growing Adoption of In-house, Self-Service Approaches to Programmatic

NEW YORK, NEW YORK -- (Marketwired) -- 05/21/14 -- Index, a division of ad technology leader Casale Media, today released the findings of its Quarterly Report covering Q4 2013 and Q1 2014 (download the full report here).

The report reveals an impressive year-over-year doubling of the market share held by local brands, indicating broadening use by the small business category. Programmatic spend originating from trading seats owned directly by the brand marketer jumped from 3 percent in Q4 2012 to 11 percent in Q4 2013, pointing to a growing number of brands taking an in-house, self-service approach to programmatic.

Seasonality continues to be an ongoing theme for programmatic spending, with the Financial sector surging on the back of investments by H&R Block during the first quarter tax season, posting more growth than any other sector during the period. Travel CPMs led the market through both Q4 2013 and Q1 2014, driven by the winter holiday season. Spending by CPG brands during the second half of 2013 and into the first quarter of 2014 reached a historical high, as many brands ranked higher than ever in overall spending including Nestle, Mars, Mondelez and Johnson & Johnson. Unilever made its debut as one of the top 10 CPG spenders in Q4 2013 as well. For the entire year however, Retail ended 2013 in the top spot, maintaining more than double the market share of the second largest sector throughout all four quarters of 2013.

"Programmatic continues to show signs of growth and maturity, reinforced by the incredible rate with which local brands are coming online," said Andrew Casale, VP of strategy for Casale Media. "Seasonal demand for programmatic speaks volumes about marketplace ebbs and flows-indicating tremendous surges in spending at regular intervals. What's also really exciting is the vote of confidence brand marketers are giving programmatic, as they continue to take more direct control over their buys."

Other key findings of the report include:


--  The top ten spending brands in the US claimed 18.2% of the entire market
    in Q1, led by AT&T
--  The top five spending brands in Q1 by market share, in order, included
    AT&T, Target, Verizon, Ford and Toyota
--  Three sectors (Retail, Financial and Telecom) accounted for more than
    half of all spending in Q1 2014
--  Bid density was down 12% overall in Q1 2014 compared with the Q4 annual
    peak, but up significantly (30%) relative to Q1 the previous year
    signaling healthy growth in marketer adoption over the course of 2013
--  CPMs dipped only slightly (10%) in Q1 2014 compared to the Q4 2013 peak
--  65% of all platform impressions were tied to cookies, down 18% from Q1
    2013
--  The financial brands with the largest programmatic ad spend during Q1
    2014 included: H&R Block, Geico, Kaiser Permanente, Progressive Group
    and Allstate Brands
--  Over the first quarter of 2014, the top three demand side platforms
    (DSPs) accounted for nearly half (47.5%) of the market compared with
    just over 50% of share held by the top three the year before

The full Index Quarterly Report (which can be downloaded here), discloses hard facts that are emerging from data collected from Q4 2013 and Q1 of 2014, across marketplaces powered by Index. Data is based on marketplace activity in the United States only, and can also be accessed in real-time at http://indexexchange.com/trends.

About Index

Index provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real time. A division of online media technology veteran, Casale Media, Index equips enterprise level sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into an ever evolving taxonomy.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing thes...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
ElasticBox, the agile application delivery manager, announced freely available public boxes for the DevOps community. ElasticBox works with enterprises to help them deploy any application to any cloud. Public boxes are curated reference boxes that represent some of the most popular applications and tools for orchestrating deployments at scale. Boxes are an adaptive way to represent reusable infrastructure as components of code. Boxes contain scripts, variables, and metadata to automate proces...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
To support developers and operations professionals in their push to implement DevOps principles for their infrastructure environments, ProfitBricks, a provider of cloud infrastructure, is adding support for DevOps tools Ansible and Chef. Ansible is a platform for configuring and managing data center infrastructure that combines multi-node software deployment, ad hoc task execution, and configuration management, and is used by DevOps professionals as they use its playbooks functionality to autom...
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Puppet Labs is pleased to share the findings from our 2015 State of DevOps Survey. We have deepened our understanding of how DevOps enables IT performance and organizational performance, based on responses from more than 20,000 technical professionals we’ve surveyed over the past four years. The 2015 State of DevOps Report reveals high-performing IT organizations deploy 30x more frequently with 200x shorter lead times. They have 60x fewer failures and recover 168x faster
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...