Welcome!

News Feed Item

Index Quarterly Report Shows Growing US Programmatic Spending, 100 Percent Growth in Local Brand Investments and a Surge in Spending Within Financial Services, Retail and Travel

Data Points to Growing Adoption of In-house, Self-Service Approaches to Programmatic

NEW YORK, NEW YORK -- (Marketwired) -- 05/21/14 -- Index, a division of ad technology leader Casale Media, today released the findings of its Quarterly Report covering Q4 2013 and Q1 2014 (download the full report here).

The report reveals an impressive year-over-year doubling of the market share held by local brands, indicating broadening use by the small business category. Programmatic spend originating from trading seats owned directly by the brand marketer jumped from 3 percent in Q4 2012 to 11 percent in Q4 2013, pointing to a growing number of brands taking an in-house, self-service approach to programmatic.

Seasonality continues to be an ongoing theme for programmatic spending, with the Financial sector surging on the back of investments by H&R Block during the first quarter tax season, posting more growth than any other sector during the period. Travel CPMs led the market through both Q4 2013 and Q1 2014, driven by the winter holiday season. Spending by CPG brands during the second half of 2013 and into the first quarter of 2014 reached a historical high, as many brands ranked higher than ever in overall spending including Nestle, Mars, Mondelez and Johnson & Johnson. Unilever made its debut as one of the top 10 CPG spenders in Q4 2013 as well. For the entire year however, Retail ended 2013 in the top spot, maintaining more than double the market share of the second largest sector throughout all four quarters of 2013.

"Programmatic continues to show signs of growth and maturity, reinforced by the incredible rate with which local brands are coming online," said Andrew Casale, VP of strategy for Casale Media. "Seasonal demand for programmatic speaks volumes about marketplace ebbs and flows-indicating tremendous surges in spending at regular intervals. What's also really exciting is the vote of confidence brand marketers are giving programmatic, as they continue to take more direct control over their buys."

Other key findings of the report include:


--  The top ten spending brands in the US claimed 18.2% of the entire market
    in Q1, led by AT&T
--  The top five spending brands in Q1 by market share, in order, included
    AT&T, Target, Verizon, Ford and Toyota
--  Three sectors (Retail, Financial and Telecom) accounted for more than
    half of all spending in Q1 2014
--  Bid density was down 12% overall in Q1 2014 compared with the Q4 annual
    peak, but up significantly (30%) relative to Q1 the previous year
    signaling healthy growth in marketer adoption over the course of 2013
--  CPMs dipped only slightly (10%) in Q1 2014 compared to the Q4 2013 peak
--  65% of all platform impressions were tied to cookies, down 18% from Q1
    2013
--  The financial brands with the largest programmatic ad spend during Q1
    2014 included: H&R Block, Geico, Kaiser Permanente, Progressive Group
    and Allstate Brands
--  Over the first quarter of 2014, the top three demand side platforms
    (DSPs) accounted for nearly half (47.5%) of the market compared with
    just over 50% of share held by the top three the year before

The full Index Quarterly Report (which can be downloaded here), discloses hard facts that are emerging from data collected from Q4 2013 and Q1 of 2014, across marketplaces powered by Index. Data is based on marketplace activity in the United States only, and can also be accessed in real-time at http://indexexchange.com/trends.

About Index

Index provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real time. A division of online media technology veteran, Casale Media, Index equips enterprise level sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into an ever evolving taxonomy.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.