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Trueffect Selected as Red Herring Top 100 North America Winner

Award Recognizes Technologies' Most Innovative, Unique and Promising Companies

WESTMINSTER, CO -- (Marketwired) -- 05/21/14 -- Trueffect, the leading First-Party Media and Measurement Platform for large performance advertisers, today announced it has been selected as one of the winners of Red Herring's Top 100 North America Tech Award, a prestigious list honoring the year's most promising private technology ventures from the North American business region. Red Herring announced its Top 100 winners at an event in Monterey, California in recognition of the leading private companies and celebrated these startups' innovation and technologies across their respective industries.

"This award is a significant milestone for Trueffect in further validating our First-Party display advertising solutions while also acknowledging our hard work and focus in making us the industry leader in advertising measurement and targeting," said Finn Faldi, President and CEO for Trueffect. "Our success is predicated on pioneering First-Party ad server technology as well as our strong market momentum and we are excited and honored to be part of this distinguished list."

Red Herring's editorial staff evaluated companies on both quantitative and qualitative criteria such as financial performance, technological innovation, intellectual property, management quality, business model, customer footprint and market penetration and Trueffect excelled in all evaluation categories. Red Herring's Top 100 Americas list has become a mark of distinction for identifying promising new companies. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

"In 2014, selecting the top 100 achievers was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the top 100 winners. We believe Trueffect embodies the vision, drive and innovation that define a successful entrepreneurial venture. Trueffect should be proud of its accomplishment, as the competition was very strong."

Red Herring's assessment of "potential" for each of the companies selected is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.

About Trueffect

Trueffect's technology enables performance-marketers to leverage one of their most valuable assets -- proprietary customer data -- and activate it across the programmatic and premium online display ecosystem. By mobilizing a clients' own first-party Cookies versus the more volatile and unpredictable third-party cookies, Trueffect delivers CRM-quality (personalized and 1 to 1) campaign performance and insights. Trueffect helps marketers reduce the complexity of the online display ecosystem and maximize benefits including: dramatically improved campaign performance, reduced data leakage, and compelling transparency into deeper insights about their customers and prospects. For more information, join us on Twitter @trueffect_tweet or www.trueffect.com.

Nina Piccinini
[email protected]

Nikki Reyes
WIT Strategy for Trueffect
[email protected]

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