News Feed Item

Glenfiddich Announces National Fundraising Support for Can Praxis Equine Therapy Program

Proceeds from Glenfiddich 15 Year Old Scotch benefit veterans and their families

CALGARY, ALBERTA -- (Marketwired) -- 05/21/14 -- Editor's Note: There is a photo associated with this press release.

Glenfiddich Single Malt Scotch has officially announced that proceeds from the 2014 Glenfiddich 15 Year Old fundraising campaign will wholly support Can Praxis, Canada's national leader in equine therapy for veterans and their families. The fundraising announcement marks the next chapter in their continued partnership with Wounded Warriors Canada, a not-for-profit organization that provides programs for wounded or injured Canadian soldiers and reservists. Glenfiddich donates two dollars for every bottle of Glenfiddich 15 Year Old Solera sold across Canada to Wounded Warriors Canada. In 2014 and beyond the funds raised will be used to benefit Can Praxis programming.

The announcement was made on May 21st at the historic Stampede Park in Calgary, Alberta with Can Praxis Co-Founder, Steve Critchley on hand to receive the good news. The support of the Glenfiddich two dollar donation campaign will allow Critchley to continue to provide programs that improve the quality of life for veterans. Critchley commented on the announcement, explaining; "Glenfiddich's direct support of Wounded Warriors Canada and Can Praxis allows us to provide programs for veterans and their families at no cost to participants. This support is significant and ensures we (Can Praxis) are able to conduct innovative programs and provide proven help for those in need."

While the Canadian Forces uses teambuilding, communications training and leadership development to prepare soldiers for war, Can Praxis uses horses to help soldiers recover from the effects of war and regain family relationships.

Glenfiddich began their partnership with Wounded Warriors Canada in 2012 after donating the proceeds from a record-breaking charitable Scotch auction in Toronto, Ontario. Since then Glenfiddich's fundraising efforts have resulted in over $180,000 in support of Wounded Warriors Canada, including the single largest donation ever received by the not for- profit organization last year of $131,616. Glenfiddich chose to acknowledge and focus on the Wounded Warriors Canada supported programs of Can Praxis for 2014 because of a shared value between the organizations. Support for Can Praxis' work to heal Canadian military families through pioneering and innovative programs came as a natural progression in Glenfiddich's continued support for Wounded Warriors Canada and the emphasis on Family.

"When it comes to our ongoing partnership with Wounded Warriors Canada, we have and always will be guided by the philosophy of families helping families," says Beth-Anne Thomas, National Brand Manager for Glenfiddich. "As a family-run distillery, we are thankful that our fundraising efforts in 2014 will directly support veterans and their families using pioneering equine-assisted learning methods. We couldn't be more proud to welcome them into our family at Glenfiddich."

Glenfiddich will present Can Praxis and Wounded Warriors Canada with the total amount raised through the 2014 fundraising campaign at a cheque presentation leading up to Remembrance Day later this year.

William Grant & Sons Ltd

William Grant & Sons is an independent family-owned distiller founded by William Grant in 1887 and today still controlled by the fifth generation of his family. Named 'IWSC Distiller of the Year' in 2012 for the fifth consecutive year, William Grant & Sons distils some of the world's leading brands of Scotch whisky, including the world's favourite single malt Glenfiddich®, the handcrafted range of The Balvenie® single malts and one of the world's best loved blended Scotches, Grant's®, as well as selected other spirits, including Hendrick's® Gin, and Sailor Jerry® Spiced Rum and Tullamore Dew®.

PMA Canada

William Grant & Sons is represented in Canada by PMA Canada, Canada's largest importer of premium wines and spirits since 1979.

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20140521-947331_bg.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, you'll learn about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how Docke...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.