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Mu Sigma and Sanofi Present at Pharmaceutical Management Science Association 2014

Presentation Explores Forward-Looking Analytic Approaches for Physician Targeting and Deeper Customer Insights

CHICAGO, IL -- (Marketwired) -- 05/21/14 -- Mu Sigma (http://www.mu-sigma.com), the largest provider of decision sciences and analytics solutions for global enterprise customers, announced today that it will present with client Sanofi at Pharmaceutical Management Science Association (PMSA) 2014, taking place May 18-21, 2014 in Orlando, FL. Mu Sigma and Sanofi's presentation "Physician Lifetime Value: A Forward Looking Approach to Physician Targeting" will discuss how the use of statistical models can be utilized to predict the value of physicians' future prescribing and lead to deeper customer insights and strategies for more targeted personalized interactions.

Physician valuation measures employed by pharmaceutical companies focus on past and current prescription volumes, and the subsequent promotional strategies are aimed at maximizing returns in the short term rather than building long term relationships. As the landscape of the industry undergoes constant changes, the focus is shifting towards creating targeting strategies with a future outlook.

In this discussion, senior executives from Mu Sigma and Sanofi will focus on customer lifetime value approaches, a concept common to industries like banking and telecommunications. They will illustrate how the use of statistical models can be utilized to predict the net present value of physicians' future prescribing. Therefore, the physician lifetime value could create deep customer insights into the strategies and personalized interactions with their customers.

Who: Abhishek Singh, Regional Head, Mu Sigma and Gellert Toth, Senior Director, Advanced Analytics, Sanofi

What: "Physician Lifetime Value: A Forward Looking Approach to Physician Targeting"

Where: Hyatt Grand Cypress Resort, Orlando, Florida

When: Wednesday, May 21 from 11:00 a.m. - 11:40 a.m.

How: For more information on the events or to register, visit http://www.pmsa.net

The Pharmaceutical Management Science Association (PMSA) is a not-for-profit organization whose mission is to efficiently meet society's pharmaceutical needs through the use of management science.

About Mu Sigma
Mu Sigma is a category-defining Decision Sciences and Big Data analytics company helping enterprises institutionalize data-driven decision making. Mu Sigma's unique interdisciplinary approach and cross-industry learning drive innovation in solving high-impact business problems across marketing, risk and supply chain. With over 3000 decision scientists and experience across 10 industry verticals, Mu Sigma has been consistently validated as the preferred Decision Sciences and analytics partner. Mu Sigma provides an integrated decision support ecosystem of products, services and cross-industry best practice processes transforming the way decisions are enabled in enterprises for more than 125 Fortune 500 clients. Visit www.mu-sigma.com.

Mu Sigma is a trademark of Mu Sigma, Inc. in the United States and other countries. All other trademarks contained herein are the property of their respective owners

For information, contact:
Gina Rezendes
Big Swing Communications
Email Contact
+1-617-640-9278

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