News Feed Item

Topshop and Burton Adopt Qubit's Next-Generation Suite of Digital Intelligence Applications

The first integrated analytics and personalisation hub to give retailers complete control over the digital shopping experience

LONDON, UNITED KINGDOM -- (Marketwired) -- 05/22/14 -- Digital Experience Management (DXM) platform Qubit is today launching its next generation suite of digital intelligence applications, enabling ecommerce businesses to become fully optimised and responsive to changing customer behaviour in real time.

Previously, ecommerce professionals have had to work with disparate data and technology platforms which have held back the type of customer experiences they can deliver. Qubit's four digital optimisation apps have been built on top of a sophisticated data model to provide retailers with insight about their online visitors so that they can deliver meaningful personalisations in real-time with pinpoint accuracy:

- Deliver: Online retailers can A/B test, personalise and optimise the digital experience across all channels in real-time based on customer behaviour. Deliver makes this even easier with pre configured solutions such as basket abandonment and urgency messaging saving retailers hundreds of hours.

- Discover: Ecommerce marketers can segment and activate visitor data across all digital channels and their website properties. Access to structured data in real-time allows for more rapid personalisation development to different audience segments.

- Decipher: Different teams within the business can enhance their decision making analytics with detailed web visitor data supporting anything from product merchandising to cross device behaviour.

- Opentag: Allows ecommerce professionals to deploy, serve and optimise 3rd party technologies to improve their marketing agility by allowing marketers to work outside of the development cycle.

For example, marketers are using Decipher to determine if a product is selling well online in a certain geographic region. The merchandising and marketing teams will receive a report in real-time highlighting the high conversion rates. The merchandisers can then ensure that they stock up on the high-selling product, whilst the digital marketers can deliver a message about that product to other online visitors from that region encouraging them to check out that popular item using Deliver in a matter of minutes. They can then measure the incremental uplift in revenue in real time. Previously, this process would have traditionally taken months to identify and implement.

Commenting on the platform Kate Walmsley, Digital Director, Topshop, said: "Qubit's next generation marketing platform allows us to serve sophisticated personalisations. Creating valid hypotheses from both the qualitative and quantitative data that Qubit provides has meant we can test and make changes in real-time. As we continue to expand globally, being able to align across devices, as well as across oceans, has proven invaluable."

Richard Wilson, Head of Digital for Burton, added: "With Qubit, we've learnt so much more about our visitors. We've moved beyond names and emails and can now target on metrics like purchase history, session number, or even customer feedback. Understanding what our visitors want means we no longer waste resource on testing theories. Their rich dataset has unlocked granular user information which allows us to produce truly valid hypotheses. When Qubit says we see a 10% uplift in conversion, we see it in the bottom line."

Graham Cooke, CEO of Qubit, said: "With 50% of all in-store sales to be influenced by digital services by the end of 2014(1), retailers need to start taking more control of their data to optimise business performance. Traditionally, analytics and testing solutions have not been part of a joined up approach as they don't use a single unified data model. However, most businesses have multiple data siloes and our new platform has been designed to solve this problem and create the first truly integrated optimisation hub.

"Today's retail powerhouses need to create a personalised omni-channel experience that is contextually relevant and seamlessly delivered throughout the purchase lifecycle. With our new solutions we're enabling brands to truly deliver real-time retailing and in turn a more personalised online experience for each visitor."

About Qubit:

Qubit is a Digital Experience Management hub designed to help modern ecommerce professionals drive conversions, boost lifetime value and increase customer satisfaction. To do this, Qubit collects huge amounts of data about users' interactions whilst enabling marketers to deliver personalisation strategies that really impact the bottom line.

The company's suite of products brings together visitor analytics, web intelligence, AB testing and personalisation within a single integrated platform, grounded on strong data foundations. The integration of technologies allows marketers to optimise and test websites in real time, without the need for specialist IT resource.

Qubit places great importance on reporting accurate conversion uplifts and validating the efficacy of other third party technologies. This intellectual rigour ensures clients focus their testing strategies on tackling key opportunities whilst delivering sustained ROI throughout the business.

Founded in 2010 by four ex-Googlers, Qubit is headquartered in London with offices in New York and Paris. Qubit works with some of the world's leading ecommerce businesses, including Topshop, Staples, John Lewis, Farfetch and bebe. The company received $7.5 million funding from Balderton Capital in December 2012.

Qubit's values:

--  Integration; bringing behavioural analytics, AB testing and
    personalisation together in one place 
--  Precision; in depth analysis that enables businesses to target on more
    specific variables from purchase history to demographics 
--  Integrity; an advanced stats model ensures reported uplifts really hit
    the bottom line 
--  Extensibility; a one time data layer installation for ongoing
    extensibility without needing to make changes to the core site code. 

(1) Deloitte Study: http://www.cnbc.com/id/101611505

MWW London
020 3725 2326
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...