|By Marketwired .||
|May 22, 2014 05:10 AM EDT||
LONDON, UNITED KINGDOM -- (Marketwired) -- 05/22/14 -- Digital Experience Management (DXM) platform Qubit is today launching its next generation suite of digital intelligence applications, enabling ecommerce businesses to become fully optimised and responsive to changing customer behaviour in real time.
Previously, ecommerce professionals have had to work with disparate data and technology platforms which have held back the type of customer experiences they can deliver. Qubit's four digital optimisation apps have been built on top of a sophisticated data model to provide retailers with insight about their online visitors so that they can deliver meaningful personalisations in real-time with pinpoint accuracy:
- Deliver: Online retailers can A/B test, personalise and optimise the digital experience across all channels in real-time based on customer behaviour. Deliver makes this even easier with pre configured solutions such as basket abandonment and urgency messaging saving retailers hundreds of hours.
- Discover: Ecommerce marketers can segment and activate visitor data across all digital channels and their website properties. Access to structured data in real-time allows for more rapid personalisation development to different audience segments.
- Decipher: Different teams within the business can enhance their decision making analytics with detailed web visitor data supporting anything from product merchandising to cross device behaviour.
- Opentag: Allows ecommerce professionals to deploy, serve and optimise 3rd party technologies to improve their marketing agility by allowing marketers to work outside of the development cycle.
For example, marketers are using Decipher to determine if a product is selling well online in a certain geographic region. The merchandising and marketing teams will receive a report in real-time highlighting the high conversion rates. The merchandisers can then ensure that they stock up on the high-selling product, whilst the digital marketers can deliver a message about that product to other online visitors from that region encouraging them to check out that popular item using Deliver in a matter of minutes. They can then measure the incremental uplift in revenue in real time. Previously, this process would have traditionally taken months to identify and implement.
Commenting on the platform Kate Walmsley, Digital Director, Topshop, said: "Qubit's next generation marketing platform allows us to serve sophisticated personalisations. Creating valid hypotheses from both the qualitative and quantitative data that Qubit provides has meant we can test and make changes in real-time. As we continue to expand globally, being able to align across devices, as well as across oceans, has proven invaluable."
Richard Wilson, Head of Digital for Burton, added: "With Qubit, we've learnt so much more about our visitors. We've moved beyond names and emails and can now target on metrics like purchase history, session number, or even customer feedback. Understanding what our visitors want means we no longer waste resource on testing theories. Their rich dataset has unlocked granular user information which allows us to produce truly valid hypotheses. When Qubit says we see a 10% uplift in conversion, we see it in the bottom line."
Graham Cooke, CEO of Qubit, said: "With 50% of all in-store sales to be influenced by digital services by the end of 2014(1), retailers need to start taking more control of their data to optimise business performance. Traditionally, analytics and testing solutions have not been part of a joined up approach as they don't use a single unified data model. However, most businesses have multiple data siloes and our new platform has been designed to solve this problem and create the first truly integrated optimisation hub.
"Today's retail powerhouses need to create a personalised omni-channel experience that is contextually relevant and seamlessly delivered throughout the purchase lifecycle. With our new solutions we're enabling brands to truly deliver real-time retailing and in turn a more personalised online experience for each visitor."
Qubit is a Digital Experience Management hub designed to help modern ecommerce professionals drive conversions, boost lifetime value and increase customer satisfaction. To do this, Qubit collects huge amounts of data about users' interactions whilst enabling marketers to deliver personalisation strategies that really impact the bottom line.
The company's suite of products brings together visitor analytics, web intelligence, AB testing and personalisation within a single integrated platform, grounded on strong data foundations. The integration of technologies allows marketers to optimise and test websites in real time, without the need for specialist IT resource.
Qubit places great importance on reporting accurate conversion uplifts and validating the efficacy of other third party technologies. This intellectual rigour ensures clients focus their testing strategies on tackling key opportunities whilst delivering sustained ROI throughout the business.
Founded in 2010 by four ex-Googlers, Qubit is headquartered in London with offices in New York and Paris. Qubit works with some of the world's leading ecommerce businesses, including Topshop, Staples, John Lewis, Farfetch and bebe. The company received $7.5 million funding from Balderton Capital in December 2012.
-- Integration; bringing behavioural analytics, AB testing and personalisation together in one place -- Precision; in depth analysis that enables businesses to target on more specific variables from purchase history to demographics -- Integrity; an advanced stats model ensures reported uplifts really hit the bottom line -- Extensibility; a one time data layer installation for ongoing extensibility without needing to make changes to the core site code.
(1) Deloitte Study: http://www.cnbc.com/id/101611505
020 3725 2326
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Sep. 30, 2016 08:00 PM EDT Reads: 1,560
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Sep. 30, 2016 07:30 PM EDT Reads: 540
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Sep. 30, 2016 07:15 PM EDT Reads: 451
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Sep. 30, 2016 07:15 PM EDT Reads: 422
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Sep. 30, 2016 07:15 PM EDT Reads: 5,374
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Sep. 30, 2016 07:00 PM EDT Reads: 2,450
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Sep. 30, 2016 06:45 PM EDT Reads: 741
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 30, 2016 06:30 PM EDT Reads: 2,903
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 30, 2016 06:15 PM EDT Reads: 3,526
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Sep. 30, 2016 06:15 PM EDT Reads: 1,617
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Sep. 30, 2016 06:15 PM EDT Reads: 3,141
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 30, 2016 05:45 PM EDT Reads: 1,370
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Sep. 30, 2016 05:30 PM EDT Reads: 720
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Sep. 30, 2016 04:45 PM EDT Reads: 2,011
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Sep. 30, 2016 04:30 PM EDT Reads: 439