Welcome!

News Feed Item

Topshop and Burton Adopt Qubit's Next-Generation Suite of Digital Intelligence Applications

The first integrated analytics and personalisation hub to give retailers complete control over the digital shopping experience

LONDON, UNITED KINGDOM -- (Marketwired) -- 05/22/14 -- Digital Experience Management (DXM) platform Qubit is today launching its next generation suite of digital intelligence applications, enabling ecommerce businesses to become fully optimised and responsive to changing customer behaviour in real time.

Previously, ecommerce professionals have had to work with disparate data and technology platforms which have held back the type of customer experiences they can deliver. Qubit's four digital optimisation apps have been built on top of a sophisticated data model to provide retailers with insight about their online visitors so that they can deliver meaningful personalisations in real-time with pinpoint accuracy:

- Deliver: Online retailers can A/B test, personalise and optimise the digital experience across all channels in real-time based on customer behaviour. Deliver makes this even easier with pre configured solutions such as basket abandonment and urgency messaging saving retailers hundreds of hours.

- Discover: Ecommerce marketers can segment and activate visitor data across all digital channels and their website properties. Access to structured data in real-time allows for more rapid personalisation development to different audience segments.

- Decipher: Different teams within the business can enhance their decision making analytics with detailed web visitor data supporting anything from product merchandising to cross device behaviour.

- Opentag: Allows ecommerce professionals to deploy, serve and optimise 3rd party technologies to improve their marketing agility by allowing marketers to work outside of the development cycle.

For example, marketers are using Decipher to determine if a product is selling well online in a certain geographic region. The merchandising and marketing teams will receive a report in real-time highlighting the high conversion rates. The merchandisers can then ensure that they stock up on the high-selling product, whilst the digital marketers can deliver a message about that product to other online visitors from that region encouraging them to check out that popular item using Deliver in a matter of minutes. They can then measure the incremental uplift in revenue in real time. Previously, this process would have traditionally taken months to identify and implement.

Commenting on the platform Kate Walmsley, Digital Director, Topshop, said: "Qubit's next generation marketing platform allows us to serve sophisticated personalisations. Creating valid hypotheses from both the qualitative and quantitative data that Qubit provides has meant we can test and make changes in real-time. As we continue to expand globally, being able to align across devices, as well as across oceans, has proven invaluable."

Richard Wilson, Head of Digital for Burton, added: "With Qubit, we've learnt so much more about our visitors. We've moved beyond names and emails and can now target on metrics like purchase history, session number, or even customer feedback. Understanding what our visitors want means we no longer waste resource on testing theories. Their rich dataset has unlocked granular user information which allows us to produce truly valid hypotheses. When Qubit says we see a 10% uplift in conversion, we see it in the bottom line."

Graham Cooke, CEO of Qubit, said: "With 50% of all in-store sales to be influenced by digital services by the end of 2014(1), retailers need to start taking more control of their data to optimise business performance. Traditionally, analytics and testing solutions have not been part of a joined up approach as they don't use a single unified data model. However, most businesses have multiple data siloes and our new platform has been designed to solve this problem and create the first truly integrated optimisation hub.

"Today's retail powerhouses need to create a personalised omni-channel experience that is contextually relevant and seamlessly delivered throughout the purchase lifecycle. With our new solutions we're enabling brands to truly deliver real-time retailing and in turn a more personalised online experience for each visitor."

About Qubit:

Qubit is a Digital Experience Management hub designed to help modern ecommerce professionals drive conversions, boost lifetime value and increase customer satisfaction. To do this, Qubit collects huge amounts of data about users' interactions whilst enabling marketers to deliver personalisation strategies that really impact the bottom line.

The company's suite of products brings together visitor analytics, web intelligence, AB testing and personalisation within a single integrated platform, grounded on strong data foundations. The integration of technologies allows marketers to optimise and test websites in real time, without the need for specialist IT resource.

Qubit places great importance on reporting accurate conversion uplifts and validating the efficacy of other third party technologies. This intellectual rigour ensures clients focus their testing strategies on tackling key opportunities whilst delivering sustained ROI throughout the business.

Founded in 2010 by four ex-Googlers, Qubit is headquartered in London with offices in New York and Paris. Qubit works with some of the world's leading ecommerce businesses, including Topshop, Staples, John Lewis, Farfetch and bebe. The company received $7.5 million funding from Balderton Capital in December 2012.

Qubit's values:


--  Integration; bringing behavioural analytics, AB testing and
    personalisation together in one place 
--  Precision; in depth analysis that enables businesses to target on more
    specific variables from purchase history to demographics 
--  Integrity; an advanced stats model ensures reported uplifts really hit
    the bottom line 
--  Extensibility; a one time data layer installation for ongoing
    extensibility without needing to make changes to the core site code. 

(1) Deloitte Study: http://www.cnbc.com/id/101611505

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
President Obama recently announced the launch of a new national awareness campaign to "encourage more Americans to move beyond passwords – adding an extra layer of security like a fingerprint or codes sent to your cellphone." The shift from single passwords to multi-factor authentication couldn’t be timelier or more strategic. This session will focus on why passwords alone are no longer effective, and why the time to act is now. In his session at 19th Cloud Expo, Chris Webber, security strateg...
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We analyze the video streaming experience. We are gathering the user behavior in real time from the user devices and we analyze how users experience the video streaming," explained Eric Kim, Founder and CEO at Streamlyzer, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...