|By Business Wire||
|May 22, 2014 06:35 AM EDT||
CashStar, the digital gifting company preferred by the world’s leading brands, today announced that it will join leading specialty retailer Aéropostale to help Card Not Present (CNP) Expo attendees learn about, and successfully navigate, the fastest growing trend in prepaid: the shift to digital and mobile. The CNP Expo provides a meeting place for merchants, banks, processors, anti-fraud software providers, legal experts, alternative payment providers, card networks, and others to learn how to leverage CNP payments in an increasingly multi-channel retail sales environment.
CashStar Chief Risk Officer Pete Kledaras will be joined by David Libenson, vice president of financial operations at Aéropostale, and Jim Shanahan, CEO of Prepaidian. The session will provide CNP attendees with the tools to successfully transition prepaid programs to digital and mobile channels while minimizing risk, maximizing revenue and improving customer relationships.
Who: Moderator: Jim Shanahan, CEO, Prepaidian
Pete Kledaras, Chief Risk Officer, CashStar
David Libenson, Vice President of Financial Operations, Aéropostale
What: Think You Know Prepaid? Think Digital, Think Mobile
The fastest growing trend in prepaid cards is their transition from physical cards to digital and mobile currencies and marketing them for omni-channel use. Industry data shows the under-banked, teens and, increasingly, affluent consumers who don’t want the security risks associated with using a credit card, began using both open- and closed-loop prepaid cards online and on-the-go via smartphones in a big way this past holiday season. Panelists will explore how prepaid cards are becoming a force in the CNP space, how online merchants can cater to new markets by more effectively promoting their use, and how to manage the unique risk cases.
When: Thursday, May 22, 2014 at 10:00-10:45 a.m.
Where: Omni Orlando Resort at ChampionsGate, Orlando, Florida
CashStar is the leading provider of omnichannel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar_Inc, or e-mail [email protected].
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