Welcome!

News Feed Item

Crimson Hexagon Partners with HootSuite to Provide Social Insight and Engagement for Enterprises



New Integration Combines Monitoring Tools with Social Publishing for Flexible Analytics Solution

Bottom: Ryan Holmes, CEO at HootSuite
Boston, MA, May 22, 2014 - (ACN Newswire) - Crimson Hexagon, leading provider of software for social intelligence, has announced a new app integration with HootSuite, the world's most widely used social relationship platform. The new integration powers social engagement for enterprises, allowing customers to gain valuable business insights and competitive analysis from online conversations.

Powered by Crimson Hexagon's ForSight(TM) platform, customers can now stream social media posts directly into HootSuite, enabling marketers and customer service professionals to engage with consumers and take action based on deep social media analysis. The integration combining Crimson Hexagon's monitoring technologies with HootSuite's publishing capabilities streamlines workflow and increases efficiency in social monitoring and customer outreach within organizations. The application also offers customizable keyword filtering and monitoring of any brand, competitor set, or topic, lending context and improved flexibility to social media analysis.

"Our partners trust us to know the tools and trends that provide them competitive advantages and efficiencies," stated Nate Ludens, social analyst at Digital Royalty and joint HootSuite and Crimson Hexagon customer. "By bringing Crimson Hexagon features into HootSuite, barriers are being broken down for unprecedented scalability of trained, trusted data. This is exciting for our partners in retail and sports verticals, but also in instances of crisis communications for our non-profit partners, where precious seconds can potentially save lives."

Customer benefits and key features of the Crimson Hexagon-HootSuite app integration include the ability to:

-- Access a world-class social media data library of over 450 billion posts for real-time and historical analysis of social data
-- Engage with customers and prospects in real-time through HootSuite, add data streams to gain insights on your customers, prospects and competitors
-- Apply custom filters and analytics to your data streams, including sentiment, opinion category, gender, geography and influence score
-- Enable dynamic filtering of streams within HootSuite to view posts by keyword, handles, hashtags, date range and content sources providing the most in-depth intelligence on brand sentiment and customer opinion
-- Enable location-based customer service initiatives for targeted campaigns and engagement
-- Drive efficiency and time savings associated with post tagging and post re-categorization as part of HootSuite engagement workflow
-- Discover and compare brand and topic influencers with author scoring within HootSuite

"We wanted to create an application that is truly differentiated for our formal debut in the engagement space," said Crimson Hexagon's CEO, Stephanie Newby. "HootSuite's comprehensive social relationship platform, combined with Crimson Hexagon's advanced text and audience analytics, creates a new digital nerve center to create actionable marketing insights from social media."

"With this new integration, Crimson Hexagon customers are able to plug their analytics directly into HootSuite streams for real-time engagement with customers and turn social data into immediate engagement," said Ryan Holmes, CEO at HootSuite. "HootSuite's custom filters and keyword streams empower organizations to easily identify key insights in analytics for multiple business uses whether it be in social selling, customer service or marketing."

The August 2013 Forrester report, "Driving Toward Social Intelligence Maturity," reaffirms the value of actionable social intelligence: "The volume of data created in the social web each day is staggering. Combing through all of it to extract valuable insights about your customers and prospects brings competitive advantage, but it requires some strategic planning," wrote Forrester's Allison Smith and Carlton Doty, Customer Insights Analysts. "Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts."

To learn more about how Crimson Hexagon's partnership with HootSuite will enable new custom analysis and smarter engagement capabilities on social media, register for the webinar, Social Insight to Power Smart Engagement for the Enterprise, on June 12 at 12 p.m. EST with Kevin Zellmer, the Global Director of Business Development at HootSuite, and Elizabeth Breese, Senior Content and Digital Marketing Strategist, Crimson Hexagon.

About Crimson Hexagon

Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of The Ten Most Innovative Web Companies. Powered by patented technology developed at Harvard University's Institute for Quantitative Social Science (IQSS), the Crimson Hexagon ForSight(TM) platform delivers the industry's deepest and most actionable insights from a huge repository of social media data - over 450 billion posts. Clients and partners include leading global organizations such as Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations Global Pulse Initiative, and leading agencies such as Droga 5, CP+B, HUGE, and We Are Social. For more information go to http://www.crimsonhexagon.com or read Crimson Hexagon's social media monitoring and analysis blog: http://www.crimsonhexagon.com/blog/.

About Hootsuite

HootSuite is the world's most popular social relationship platform with over 1300 Enterprise clients, for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit www.hootsuite.com.

Source: Hootsuite

Contact:
Elizabeth Breese
Crimson Hexagon
+1 617 5471072
ebreese(at)crimsonhexagon.com

Melody Uy
Ogilvy Public Relations Worldwide, Singapore
+65 6213 6997
melody.uy(at)ogilvy.com




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence a...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...