Welcome!

News Feed Item

Crimson Hexagon Partners with HootSuite to Provide Social Insight and Engagement for Enterprises



New Integration Combines Monitoring Tools with Social Publishing for Flexible Analytics Solution

Bottom: Ryan Holmes, CEO at HootSuite
Boston, MA, May 22, 2014 - (ACN Newswire) - Crimson Hexagon, leading provider of software for social intelligence, has announced a new app integration with HootSuite, the world's most widely used social relationship platform. The new integration powers social engagement for enterprises, allowing customers to gain valuable business insights and competitive analysis from online conversations.

Powered by Crimson Hexagon's ForSight(TM) platform, customers can now stream social media posts directly into HootSuite, enabling marketers and customer service professionals to engage with consumers and take action based on deep social media analysis. The integration combining Crimson Hexagon's monitoring technologies with HootSuite's publishing capabilities streamlines workflow and increases efficiency in social monitoring and customer outreach within organizations. The application also offers customizable keyword filtering and monitoring of any brand, competitor set, or topic, lending context and improved flexibility to social media analysis.

"Our partners trust us to know the tools and trends that provide them competitive advantages and efficiencies," stated Nate Ludens, social analyst at Digital Royalty and joint HootSuite and Crimson Hexagon customer. "By bringing Crimson Hexagon features into HootSuite, barriers are being broken down for unprecedented scalability of trained, trusted data. This is exciting for our partners in retail and sports verticals, but also in instances of crisis communications for our non-profit partners, where precious seconds can potentially save lives."

Customer benefits and key features of the Crimson Hexagon-HootSuite app integration include the ability to:

-- Access a world-class social media data library of over 450 billion posts for real-time and historical analysis of social data
-- Engage with customers and prospects in real-time through HootSuite, add data streams to gain insights on your customers, prospects and competitors
-- Apply custom filters and analytics to your data streams, including sentiment, opinion category, gender, geography and influence score
-- Enable dynamic filtering of streams within HootSuite to view posts by keyword, handles, hashtags, date range and content sources providing the most in-depth intelligence on brand sentiment and customer opinion
-- Enable location-based customer service initiatives for targeted campaigns and engagement
-- Drive efficiency and time savings associated with post tagging and post re-categorization as part of HootSuite engagement workflow
-- Discover and compare brand and topic influencers with author scoring within HootSuite

"We wanted to create an application that is truly differentiated for our formal debut in the engagement space," said Crimson Hexagon's CEO, Stephanie Newby. "HootSuite's comprehensive social relationship platform, combined with Crimson Hexagon's advanced text and audience analytics, creates a new digital nerve center to create actionable marketing insights from social media."

"With this new integration, Crimson Hexagon customers are able to plug their analytics directly into HootSuite streams for real-time engagement with customers and turn social data into immediate engagement," said Ryan Holmes, CEO at HootSuite. "HootSuite's custom filters and keyword streams empower organizations to easily identify key insights in analytics for multiple business uses whether it be in social selling, customer service or marketing."

The August 2013 Forrester report, "Driving Toward Social Intelligence Maturity," reaffirms the value of actionable social intelligence: "The volume of data created in the social web each day is staggering. Combing through all of it to extract valuable insights about your customers and prospects brings competitive advantage, but it requires some strategic planning," wrote Forrester's Allison Smith and Carlton Doty, Customer Insights Analysts. "Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts."

To learn more about how Crimson Hexagon's partnership with HootSuite will enable new custom analysis and smarter engagement capabilities on social media, register for the webinar, Social Insight to Power Smart Engagement for the Enterprise, on June 12 at 12 p.m. EST with Kevin Zellmer, the Global Director of Business Development at HootSuite, and Elizabeth Breese, Senior Content and Digital Marketing Strategist, Crimson Hexagon.

About Crimson Hexagon

Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of The Ten Most Innovative Web Companies. Powered by patented technology developed at Harvard University's Institute for Quantitative Social Science (IQSS), the Crimson Hexagon ForSight(TM) platform delivers the industry's deepest and most actionable insights from a huge repository of social media data - over 450 billion posts. Clients and partners include leading global organizations such as Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations Global Pulse Initiative, and leading agencies such as Droga 5, CP+B, HUGE, and We Are Social. For more information go to http://www.crimsonhexagon.com or read Crimson Hexagon's social media monitoring and analysis blog: http://www.crimsonhexagon.com/blog/.

About Hootsuite

HootSuite is the world's most popular social relationship platform with over 1300 Enterprise clients, for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit www.hootsuite.com.

Source: Hootsuite

Contact:
Elizabeth Breese
Crimson Hexagon
+1 617 5471072
ebreese(at)crimsonhexagon.com

Melody Uy
Ogilvy Public Relations Worldwide, Singapore
+65 6213 6997
melody.uy(at)ogilvy.com




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
I’m going to cry tonight, long and hard. I’ll do so as I remember and mourn Jeremy Geelan. I knew Jeremy for almost 20 years, from the time he showed up one day at Cloud Expo’s headquarters in Bergen County, New Jersey, and went to work. The show wasn’t called Cloud Expo then, of course – it was still known as Java Edge, a pioneering event that grabbed developers, architects, and enterprise IT users alike for twice-yearly confabs. Jeremy didn’t have a job there, or even a job offer. He was s...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.