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Crimson Hexagon Partners with HootSuite to Provide Social Insight and Engagement for Enterprises
|By Business Wire
|May 22, 2014 09:04 AM EDT
Hexagon, leading provider of software for social intelligence, has
announced a new app integration with HootSuite,
the world's most widely used social relationship platform. The new
integration powers social engagement for enterprises, allowing customers
to gain valuable business insights and competitive analysis from online
Powered by Crimson
Hexagon’s ForSight™ platform, customers can now stream social media
posts directly into HootSuite, enabling marketers and customer service
professionals to engage with consumers and take action based on deep
social media analysis. The integration combining Crimson Hexagon’s
monitoring technologies with HootSuite’s publishing capabilities
streamlines workflow and increases efficiency in social monitoring and
customer outreach within organizations. The application also offers
customizable keyword filtering and monitoring of any brand, competitor
set, or topic, lending context and improved flexibility to social media
“Our partners trust us to know the tools and trends that provide them
competitive advantages and efficiencies,” stated Nate Ludens, social
analyst at Digital Royalty and joint HootSuite and Crimson Hexagon
customer. “By bringing Crimson Hexagon features into HootSuite, barriers
are being broken down for unprecedented scalability of trained, trusted
data. This is exciting for our partners in retail and sports verticals,
but also in instances of crisis communications for our non-profit
partners, where precious seconds can potentially save lives.”
Customer benefits and key features of the Crimson Hexagon-HootSuite app
integration include the ability to:
Access a world-class social media data library of over 450 billion
posts for real-time and historical analysis of social data
Engage with customers and prospects in real-time through HootSuite,
add data streams to gain insights on your customers, prospects and
Apply custom filters and analytics to your data streams, including
sentiment, opinion category, gender, geography and influence score
Enable dynamic filtering of streams within HootSuite to view posts by
keyword, handles, hashtags, date range and content sources providing
the most in-depth intelligence on brand sentiment and customer opinion
Enable location-based customer service initiatives for targeted
campaigns and engagement
Drive efficiency and time savings associated with post tagging and
post re-categorization as part of HootSuite engagement workflow
Discover and compare brand and topic influencers with author scoring
“We wanted to create an application that is truly differentiated for our
formal debut in the engagement space,” said Crimson Hexagon’s CEO,
Stephanie Newby. “HootSuite’s comprehensive social relationship
platform, combined with Crimson Hexagon’s advanced text and audience
analytics, creates a new digital nerve center to create actionable
marketing insights from social media.”
“With this new integration, Crimson Hexagon customers are able to plug
their analytics directly into HootSuite streams for real-time engagement
with customers and turn social data into immediate engagement,” said Ryan
Holmes, CEO at HootSuite. “HootSuite’s custom filters and keyword
streams empower organizations to easily identify key insights in
analytics for multiple business uses whether it be in social selling,
customer service or marketing.”
The August 2013 Forrester report, “Driving Toward Social Intelligence
Maturity,” reaffirms the value of actionable social intelligence: "The
volume of data created in the social web each day is staggering. Combing
through all of it to extract valuable insights about your customers and
prospects brings competitive advantage, but it requires some strategic
planning," wrote Forrester’s Allison Smith and Carlton Doty, Customer
Insights Analysts. "Propelling your organization to new levels of social
intelligence skill and application is essential for maximizing the value
of your listening and monitoring efforts."
To learn more about how Crimson Hexagon’s partnership with HootSuite
will enable new custom analysis and smarter engagement capabilities on
social media, register for the webinar, Social
Insight to Power Smart Engagement for the Enterprise, on June 12 at
12 p.m. EST with Kevin Zellmer, the Global Director of Business
Development at HootSuite, and Elizabeth Breese, Senior Content and
Digital Marketing Strategist, Crimson Hexagon.
About Crimson Hexagon
Crimson Hexagon, founded in 2007, is the leading provider of analysis
software that delivers business intelligence from social media data for
global corporations. Fast Company named Crimson Hexagon one of The
Ten Most Innovative Web Companies. Powered by patented technology
developed at Harvard University’s Institute for Quantitative Social
Science (IQSS), the Crimson Hexagon ForSight™ platform delivers the
industry’s deepest and most actionable insights from a huge repository
of social media data – over 450 billion posts. Clients and partners
include leading global organizations such as Microsoft, Paramount
Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations
Global Pulse Initiative, and leading agencies such as Droga 5, CP+B,
HUGE, and We Are Social. For more information go to http://www.crimsonhexagon.com or
read Crimson Hexagon’s social media monitoring and analysis blog: http://www.crimsonhexagon.com/blog/.
HootSuite is the world's most popular social relationship platform with
over 1300 Enterprise clients, for businesses and organizations to
collaboratively execute campaigns across social networks such as
Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based
dashboard. Advanced functionality includes tools for audience
engagement, team collaboration, account security and comprehensive
analytics for end-to-end measurement and reporting. To learn more, visit www.hootsuite.com.
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