|By Marketwired .||
|May 22, 2014 10:05 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 05/22/14 -- Fetch, the award-winning global mobile agency, today announced the results of its 'Engaging the Mobile Shopper' report, which was conducted among more than 300+ US adults aged 18 - 60 in order to uncover the true impact of mobile devices on brick-and-mortar retail. The report aims to unravel the extent to which retailers are adapting their marketing communications to engage with users during the pre-store, in-store and post-store experience. Although mobile advertising is still in its infancy, one in four Americans has visited a store as a result of receiving a mobile ad. Additionally, 65 percent of Americans appreciate relevant mobile ads when shopping in-store, while 62 percent are motivated to purchase when they receive a mobile ad. To view the full report and accompanying whitepaper, go to http://bit.ly/Fetchwhitepaper.
"Some retailers are still wary of the mobile revolution as they deem it to have a negative effect on their brick-and-mortar retail sales, but our study concludes that when retailers embrace mobile, they can reap the benefits," said Guillaume Lelait, VP of North America, Fetch. "Mobile devices are a means to connect and stay engaged with consumers during the entire shopping process, from pre-store, to in-store to post-store experiences. Relevancy is the key, as targeted ads based on location and purchasing history have proven to be effective when driving users to shop in-store."
Mobile ads that utilize GPS targeting allows for increased relevancy, with 45 percent more likely to click on a mobile ad that is applicable to their location. Coupons remain a key tool for marketers, with 63 percent of smartphone owners saying they are more likely to click on a mobile ad that offers a coupon to a nearby store. Users are also increasingly open to receiving targeted advertisements, with 54 percent declaring that it is useful to receive mobile ads based on their smartphone's product search history.
When asked what kind of mobile ad would drive users to a retail store, they said:
- 66% - mobile ads that include products relevant to the user
- 66% - mobile ads that contain coupons or promotions
- 25% - mobile ads that are relevant to their current location
Subsequently, 65 percent said that they appreciate mobile ads delivered to their smartphone while they are in the appropriate store, with 61 percent admitting that a mobile ad including a coupon would motivate them to make an in-store purchase.
As smartphones have become ubiquitous and a critical part to our everyday lives, connecting with shoppers via their mobile device when they are in store is an effective engagement model, without disturbing them when they are shopping. As such, 54 percent of users said they would like to receive push notifications about current in-store promotions, while 65 percent would appreciate mobile coupons being delivered when they are in-store.
Managing the post-store experience in order to encourage subsequent visits is crucial for retailers looking to build brand loyalty with their customers. Social media is a key engagement platform as 42 percent of consumers have become interested in brands based on a social media post, with 26 percent saying they post on social media platforms about brands they purchase from. Of these:
- 37% write positive reviews
- 24% write complaints
- 34% share a promotion or coupon
Push notifications appeal to shoppers as a method to stay engaged, with the following types proving to be the most amiable:
- 56% - notifications about products they are interested in
- 24% - notifications that are relevant to their current location
Lelait continues, "Once a consumer leaves a store, the mobile engagement does not stop there as the building a post-store experience and remaining engaged with users is crucial to building brand loyalty. Retailers can build long-lasting relationships with consumers through retargeting, loyalty programs, social media campaigns and a strong mobile customer service."
Founded in 2009, Fetch is an independent and award-winning mobile agency with offices in London, San Francisco and Berlin. Fetch provides best-in-class mobile strategy, creative, media planning and buying, tracking and analysis.
Fetch has been named Mobile Entertainment's Marketing Agency of the Year for the past three consecutive years (2011, 2012, 2013). Clients include eBay, Hotels.com, William Hill, TacoBell and Stubhub.
christina at wearefetch dot com
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
Dec. 4, 2016 04:45 AM EST Reads: 4,932
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Dec. 4, 2016 04:30 AM EST Reads: 1,540
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
Dec. 4, 2016 04:30 AM EST Reads: 819
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Dec. 4, 2016 04:00 AM EST Reads: 6,219
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Dec. 4, 2016 04:00 AM EST Reads: 4,938
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Dec. 4, 2016 03:45 AM EST Reads: 1,544
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 02:15 AM EST Reads: 855
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Dec. 4, 2016 02:00 AM EST Reads: 3,782
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Dec. 4, 2016 12:30 AM EST Reads: 1,783
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Dec. 3, 2016 11:00 PM EST Reads: 4,152
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 11:00 PM EST Reads: 960
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Dec. 3, 2016 09:30 PM EST Reads: 1,611
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Dec. 3, 2016 09:30 PM EST Reads: 1,773
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
Dec. 3, 2016 08:00 PM EST Reads: 3,958
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Dec. 3, 2016 08:00 PM EST Reads: 1,748