|By Marketwired .||
|May 22, 2014 10:05 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 05/22/14 -- Fetch, the award-winning global mobile agency, today announced the results of its 'Engaging the Mobile Shopper' report, which was conducted among more than 300+ US adults aged 18 - 60 in order to uncover the true impact of mobile devices on brick-and-mortar retail. The report aims to unravel the extent to which retailers are adapting their marketing communications to engage with users during the pre-store, in-store and post-store experience. Although mobile advertising is still in its infancy, one in four Americans has visited a store as a result of receiving a mobile ad. Additionally, 65 percent of Americans appreciate relevant mobile ads when shopping in-store, while 62 percent are motivated to purchase when they receive a mobile ad. To view the full report and accompanying whitepaper, go to http://bit.ly/Fetchwhitepaper.
"Some retailers are still wary of the mobile revolution as they deem it to have a negative effect on their brick-and-mortar retail sales, but our study concludes that when retailers embrace mobile, they can reap the benefits," said Guillaume Lelait, VP of North America, Fetch. "Mobile devices are a means to connect and stay engaged with consumers during the entire shopping process, from pre-store, to in-store to post-store experiences. Relevancy is the key, as targeted ads based on location and purchasing history have proven to be effective when driving users to shop in-store."
Mobile ads that utilize GPS targeting allows for increased relevancy, with 45 percent more likely to click on a mobile ad that is applicable to their location. Coupons remain a key tool for marketers, with 63 percent of smartphone owners saying they are more likely to click on a mobile ad that offers a coupon to a nearby store. Users are also increasingly open to receiving targeted advertisements, with 54 percent declaring that it is useful to receive mobile ads based on their smartphone's product search history.
When asked what kind of mobile ad would drive users to a retail store, they said:
- 66% - mobile ads that include products relevant to the user
- 66% - mobile ads that contain coupons or promotions
- 25% - mobile ads that are relevant to their current location
Subsequently, 65 percent said that they appreciate mobile ads delivered to their smartphone while they are in the appropriate store, with 61 percent admitting that a mobile ad including a coupon would motivate them to make an in-store purchase.
As smartphones have become ubiquitous and a critical part to our everyday lives, connecting with shoppers via their mobile device when they are in store is an effective engagement model, without disturbing them when they are shopping. As such, 54 percent of users said they would like to receive push notifications about current in-store promotions, while 65 percent would appreciate mobile coupons being delivered when they are in-store.
Managing the post-store experience in order to encourage subsequent visits is crucial for retailers looking to build brand loyalty with their customers. Social media is a key engagement platform as 42 percent of consumers have become interested in brands based on a social media post, with 26 percent saying they post on social media platforms about brands they purchase from. Of these:
- 37% write positive reviews
- 24% write complaints
- 34% share a promotion or coupon
Push notifications appeal to shoppers as a method to stay engaged, with the following types proving to be the most amiable:
- 56% - notifications about products they are interested in
- 24% - notifications that are relevant to their current location
Lelait continues, "Once a consumer leaves a store, the mobile engagement does not stop there as the building a post-store experience and remaining engaged with users is crucial to building brand loyalty. Retailers can build long-lasting relationships with consumers through retargeting, loyalty programs, social media campaigns and a strong mobile customer service."
Founded in 2009, Fetch is an independent and award-winning mobile agency with offices in London, San Francisco and Berlin. Fetch provides best-in-class mobile strategy, creative, media planning and buying, tracking and analysis.
Fetch has been named Mobile Entertainment's Marketing Agency of the Year for the past three consecutive years (2011, 2012, 2013). Clients include eBay, Hotels.com, William Hill, TacoBell and Stubhub.
christina at wearefetch dot com
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Oct. 28, 2016 06:30 AM EDT Reads: 1,182
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Oct. 28, 2016 06:30 AM EDT Reads: 1,047
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 28, 2016 06:15 AM EDT Reads: 1,302
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 28, 2016 06:00 AM EDT Reads: 2,194
Qosmos, the market leader for IP traffic classification and network intelligence technology, has announced that it will launch the Launch L7 Viewer at CloudExpo | @ThingsExpo Silicon Valley, being held November 1 – 3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The L7 Viewer is a traffic analysis tool that provides complete visibility of all network traffic that crosses a virtualized infrastructure, up to Layer 7. It facilitates and accelerates common IT tasks such as VM migra...
Oct. 28, 2016 05:45 AM EDT Reads: 607
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
Oct. 28, 2016 05:00 AM EDT Reads: 3,199
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Oct. 28, 2016 04:45 AM EDT Reads: 710
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Oct. 28, 2016 04:30 AM EDT Reads: 1,982
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 28, 2016 04:15 AM EDT Reads: 4,146
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
Oct. 28, 2016 04:15 AM EDT Reads: 680
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 28, 2016 04:15 AM EDT Reads: 1,557
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 28, 2016 04:15 AM EDT Reads: 1,153
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Oct. 28, 2016 02:45 AM EDT Reads: 1,788
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 28, 2016 02:30 AM EDT Reads: 1,189
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Oct. 28, 2016 02:00 AM EDT Reads: 4,397