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L’Oreal USA Announces Third Annual Women in Digital “NEXT Generation Awards” Empowering Female Entrepreneurs in Technology
|By Business Wire
|May 22, 2014 11:01 AM EDT
L’Oreal USA announced today an open call for nominations for the Third
Annual Women in Digital “Next Generation Awards” to honor women
leaders in the fields of digital marketing, technology and IT. L’Oreal’s
Women in Digital program promotes, supports and recruits female
entrepreneurs, providing them with the opportunity to launch and scale
new technology with the potential to drive L’Oreal brand innovation and
impact the future of the beauty industry.
“For more than a century, innovation has been the backbone of L’Oreal’s
business success and as the leader in beauty, we absolutely depend on
the contributions that women make in the field,” said Rachel Weiss, vice
president of digital innovation at L’Oreal USA and chair of L’Oreal USA
Women in Digital. “We view the Women in Digital program as a natural
extension of L’Oreal’s mission of ‘Beauty for All’ – our mission to
bring beauty to all people – as these young companies will empower and
drive women to innovate and push the boundaries of knowledge to become
leaders in the technology space.”
The Women in Digital NEXT Generation Awards are given to three
female-founded companies that are considered game-changers in the
technology space and have created innovative business solutions that
underscore the needs of the modern day connected consumer from
ecommerce, mobile, customer acquisition, and big data, to wearables and
In addition to piloting their technology with L’Oreal brands, the 2014
winners will meet potential investors and receive mentorship from the
new advisory board, which includes leaders in technology such as Joanne
Bradford, head of partnerships at Pinterest, Alexia Tsotsis, co-editor
of TechCrunch, Margit Wennmachers, partner at Andreessen Horowitz,
Padmasree Warrior, chief technology and strategy officer of Cisco, and
Arianna Huffington, chair, president and editor-in-chief of the
Huffington Post Media Group.
“Being chosen by L’Oreal to join the Women in Digital program gave
Poptip continued momentum to scale the company and foster long-term
partnerships,” said Kelsey Falter, founder and CEO of Poptip, a 2013
NEXT Generation Award winner. “Collaboration with an industry leader
gave us the opportunity to apply our innovative technology within the
context of the beauty industry and gave us unprecedented access to
innovative business leaders at L’Oreal who we continue to work with
"Women in Digital has been an amazing springboard for Pixability into
the beauty industry,” said Bettina Hein, founder and CEO of Pixability,
Inc., a 2012 NEXT Generation Award winner. “We piloted our technology
through the program and two years later we're the market leader in
YouTube marketing technology for beauty products. Rachel Weiss is such
incredibly dedicated mentors to female tech entrepreneurs."
To further its mission of inspiring women of all ages, L’Oreal USA is
also partnering again with Girls Who Code for this year’s Women in
Digital program to inspire, mentor and educate the next generation of
girls to study computer science and technology.
Any women-led technology companies interested in applying for the “NEXT
Generation Awards” can do so at www.lorealwomenindigital.com
from May 21 to June 23. The honorees will be announced and celebrated at
the third annual L’Oreal Next Generation Awards in New York City in
L’ORÉAL USA Internal Women in Digital Program
As part of the ongoing commitment to supporting women in digital career
paths at L’Oréal USA, L’Oréal will be hosting internal meetings, events,
speakers and workshops for all L’Oréal USA employees. The goal of these
gatherings will be to provide internal support, inspiration and
mentoring for all women at L’Oreal already working or interested in
working in digital and IT functions.
L'Oréal USA is the largest subsidiary of the L'Oréal Group, the
worldwide leader in beauty. L'Oréal USA manages a portfolio of 28 iconic
global beauty brands, including Clarisonic, Essie Cosmetics, Garnier,
Giorgio Armani Beauty, Kérastase, Kiehl’s, Lancôme, L’Oréal Paris,
Maybelline New York, Redken, Soft-Sheen Carson, Urban Decay and Yves
Saint Laurent Beauté. In addition to corporate headquarters in New York
City, L'Oréal USA has Research & Innovation and Manufacturing &
Distribution facilities across seven other states including Arkansas,
Illinois, Kentucky, New Jersey, Ohio, Texas and Washington with a
workforce of more than 10,000 employees. For more information, visit www.LorealUSA.com
or follow on Twitter @LOrealUSACorp.
L’ORÉAL USA Women in Digital
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