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Integrated Digital Marketing Agency ethology Provides Point of View on Google Universal Analytics' Impact to Marketers

ethology's Director of Analytics Sean Bollinger Outlines What Has Changed in Google's Latest Analytics Platform Just Released From Beta Testing and How Marketers Can Take Advantage

SCOTTSDALE, AZ -- (Marketwired) -- 05/22/14 -- Providing a useful resource to marketers seeking to take full advantage of Google's Universal Analytics platform recently released from beta testing, integrated digital marketing agency ethology today announced its Director of Analytics Sean Bollinger has authored a Point of View editorial that is now available for download on the company's website.

"Although it's not a requirement to immediately upgrade on-site code, it does necessitate current data migration," said Bollinger. "There are great advantages to marketers in making the switch and they should move quickly to gain a competitive advantage. Features such as the ability to track users across multiple devices and browsers and import custom external data can give consumers the customized experiences they expect today."

In the piece titled "Google's New Universal Analytics, Now out of Beta," Bollinger outlines five impacts to marketers with details on the new features that provide the ability to convert more site visitors, spend more efficiently, create a more loyal customer base and demonstrate digital marketing ROI.

Please join ethology's conversation online at Facebook: https://www.facebook.com/ethology & Twitter: @ethology @MikeCorak using hashtag #ethology and #GoogleUniversalAnalytics

About ethology
ethology is a full-service digital marketing agency that helps challenger brands connect with their customers through the integration of research, strategy, and execution at all points of brand engagement. The ethology team has expertise in research, strategy, planning, organic and paid search, local search, display advertising, social media, email marketing, content strategy and marketing, analytics, web development, mobile-tablet-desktop apps, UX/UI design, and creative copy and design. The agency provides digital marketing services across a myriad of industry verticals, including: travel and hospitality, consumer retail, ecommerce, finance and banking, telecommunication, consumer package goods, insurance, entertainment and healthcare. ethology is a portfolio company of Tallwave, a venture development firm that validates, grows and helps start-ups commercialize their businesses. To learn more, visit ethology.com.

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