Welcome!

News Feed Item

5 Consumer Trends Driving GE LED Lighting Design, Consumer Adoption

GE Lighting introduces its most incandescent-like consumer LED portfolio yet, including more than 40 new LED products and fixtures, to meet consumer demand to adequately fill every socket in their homes with energy-efficient LED lighting.

From GE’s 40-watt replacement LED, the world’s first incandescent-shaped LED bulb to earn an ENERGY  ...

From GE’s 40-watt replacement LED, the world’s first incandescent-shaped LED bulb to earn an ENERGY STAR® rating, to today’s third generation LED design, GE LEDs provide the same quality of light consumers love from GE’s original incandescent. (Photo: Business Wire)

“We know the light consumers love, and we’ve reinvented and perfected the LED to emulate incandescent light,” says John Strainic, General Manager, Consumer Lighting for GE in North America. “We know that when consumers think about energy-efficient lighting, many are deterred by the memory of early CFL bulbs produced by some manufacturers, and we want them to know that with GE LED lighting – there are no tradeoffs.”

When the first CFL bulbs came to market nearly 30 years ago, consumer adoption was slowed by the fact that many of these products didn’t meet consumer expectations of light preference and home application needs. GE Lighting has applied these learnings to its LED product portfolio with design, light quality and performance capabilities as the primary considerations. GE LED bulbs provide instant brightness, energy efficiency, using 80 percent less energy than old incandescent bulbs, and long life, lasting fifteen times longer - all with the same quality of light consumers love from GE’s original incandescent.

To shed more light on the top consumer trends that shape GE’s LED expansion and why the right time to consider LED lighting is now, we turn to Tom Boyle, GE Lighting’s Chief Innovation Manager, and GE Lighting’s retail partners.

1. As LED prices dramatically decrease, consumer adoption reaches tipping point

LED sales will continue to accelerate this year as prices continue to come down. For A-line shaped LED bulbs commonly used in table lamps, these LED bulbs will become the most popular technology in this application by 2016, according to projections by IMS Research, an electronics research firm. Consumers can find GE Lighting’s full breadth of LED products at major retailers, like Walmart.

“Together with GE, we are working to make an energy-efficient lifestyle affordable and accessible to all,” says John Prince, Senior Buyer Hardware Consumables at Walmart. “We work with GE Lighting and more than 85 utilities to make LED light bulbs more affordable, helping our customers save money and light their homes more efficiently.”

2. Meeting consumers’ desire to integrate more lighting control, wirelessly

GE Lighting and lighting control manufacturer, Lutron Electronics, developed GE ‘telligent wireless dimming LED embedded with Lutron’s Clear Connect™ wireless technology. This indoor floodlight LED product is great for those the do-it-yourselfer who doesn’t want to rewire a space—the bulb screws into the socket the same as a standard bulb. The dimming capability is built into the bulb itself and the remote controls up to 10 light bulbs, providing instant dimming. This product is available at select Sam’s Club stores.

“Our members want greater control and flexibility to create a customized lighting experience based on their unique needs,” says Clif Cooper, Senior Buyer at Sam’s Club. “Lighting homes and small businesses shouldn’t be a complicated task, and we’re working with GE to provide our members with the right energy-efficient lighting options, like GE ‘telligent – giving simple, convenient dimming capabilities for sockets that are not connected to dimmer switches.”

3. Consumers’ preference for quality of LED light matters

Ultimately, a consumer will be able to tune, or adjust, LED bulbs to emit a ‘cooler’ white light in the kitchen or a ‘warmer’ soft white light in the living room, based on preference, the task at hand, functionality or time of day. Until this capability becomes more affordable for mainstream adoption, GE will continue to develop soft white, daylight and reveal LED options.

“Stop & Shop and Giant customers want to implement environmentally sensitive practices in their homes for a good value, such as energy-efficient LED lighting, but that shouldn’t mean compromising on quality,” says Jim Wonderly, Vice President of General Merchandise at Ahold USA, parent company of Stop & Shop, GIANT/MARTIN’S and Giant Foods. “We teamed up with GE Lighting to give customers the highest quality LED bulbs from a brand they trust with optimal energy savings, making an energy-efficient lifestyle convenient and attainable.”

4. Consumers want practical LED options for every application

Consumers need LED bulbs to work with their existing home lighting applications – from table lamps to recessed lighting. Up until now, consumers didn’t have realistic LED options for enclosed fixtures and linear work lights. With its latest LED portfolio, GE Lighting is offering LED options for ceiling flush-mount fixtures, or enclosed fixtures, and LED work lights with hardwire connections, making an all-LED lit home possible. GE Lighting has proven success in the commercial space with these types of fixtures and is now offering residential LED options.

“When customers enter our lighting aisle, we know their primary concern is to find the right light bulb for a specific functional need,” says Jamie Akemann, Vice President - Hardlines at Meijer. “Our customers are not necessarily concerned with the science behind lighting – they simply want to know which energy-efficient LED light bulb fits a particular socket and will give them that cozy feeling in their living room. Working with GE, we’re creating an in-aisle experience that provides the information our customers need while demonstrating how lighting can help create an overall mood in a room.”

5. To further propel consumer adoption, recognizable lighting shapes are vital

Familiarity of light bulb design and shape is still vitally important to avoid confusion and to spur continued LED adoption. While LED lighting gives us exciting new capabilities to light our homes in new ways without using conventional lighting fixtures, this transition will take time. With this in mind, GE Lighting continues to develop LED bulbs in A-line and other incandescent shapes.

Consumers can find our newly designed A-line ENERGY STAR-qualified LED products at major retailers, like Walmart and Sam's Club. Our third generation 40- and 60-watt will be available in May, and our second generation 75- and 100-watt replacement LEDs will be available this summer.

"While no other technology has enabled us to explore these exciting, new opportunities with lighting, we know we need to guide consumers through this fundamental lifestyle shift from the way they've lit their homes for more than 100 years," says Strainic. "We'll continue to put consumer needs and preferences first as we develop our LED lighting products."

To calculate a home’s energy-saving potential by switching to LED lighting, GE Lighting has developed a new tool, an LED energy-saving calculator. This tool translates energy savings into relatable terms for consumers, making the switch a no-brainer.

To learn more about these and other innovative consumer LED products, visit GE Lighting’s website.

About GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 13,000 people in more than 100 countries, and sells products under the reveal® and energy smart® consumer brands, and Evolve™, GTx™, Immersion™, Infusion™, Lumination™, Albeo™ and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...