|By Business Wire||
|May 22, 2014 12:15 PM EDT||
GE Lighting introduces its most incandescent-like consumer LED portfolio yet, including more than 40 new LED products and fixtures, to meet consumer demand to adequately fill every socket in their homes with energy-efficient LED lighting.
From GE’s 40-watt replacement LED, the world’s first incandescent-shaped LED bulb to earn an ENERGY STAR® rating, to today’s third generation LED design, GE LEDs provide the same quality of light consumers love from GE’s original incandescent. (Photo: Business Wire)
“We know the light consumers love, and we’ve reinvented and perfected the LED to emulate incandescent light,” says John Strainic, General Manager, Consumer Lighting for GE in North America. “We know that when consumers think about energy-efficient lighting, many are deterred by the memory of early CFL bulbs produced by some manufacturers, and we want them to know that with GE LED lighting – there are no tradeoffs.”
When the first CFL bulbs came to market nearly 30 years ago, consumer adoption was slowed by the fact that many of these products didn’t meet consumer expectations of light preference and home application needs. GE Lighting has applied these learnings to its LED product portfolio with design, light quality and performance capabilities as the primary considerations. GE LED bulbs provide instant brightness, energy efficiency, using 80 percent less energy than old incandescent bulbs, and long life, lasting fifteen times longer - all with the same quality of light consumers love from GE’s original incandescent.
To shed more light on the top consumer trends that shape GE’s LED expansion and why the right time to consider LED lighting is now, we turn to Tom Boyle, GE Lighting’s Chief Innovation Manager, and GE Lighting’s retail partners.
1. As LED prices dramatically decrease, consumer adoption reaches tipping point
LED sales will continue to accelerate this year as prices continue to come down. For A-line shaped LED bulbs commonly used in table lamps, these LED bulbs will become the most popular technology in this application by 2016, according to projections by IMS Research, an electronics research firm. Consumers can find GE Lighting’s full breadth of LED products at major retailers, like Walmart.
“Together with GE, we are working to make an energy-efficient lifestyle affordable and accessible to all,” says John Prince, Senior Buyer Hardware Consumables at Walmart. “We work with GE Lighting and more than 85 utilities to make LED light bulbs more affordable, helping our customers save money and light their homes more efficiently.”
2. Meeting consumers’ desire to integrate more lighting control, wirelessly
GE Lighting and lighting control manufacturer, Lutron Electronics, developed GE ‘telligent wireless dimming LED embedded with Lutron’s Clear Connect™ wireless technology. This indoor floodlight LED product is great for those the do-it-yourselfer who doesn’t want to rewire a space—the bulb screws into the socket the same as a standard bulb. The dimming capability is built into the bulb itself and the remote controls up to 10 light bulbs, providing instant dimming. This product is available at select Sam’s Club stores.
“Our members want greater control and flexibility to create a customized lighting experience based on their unique needs,” says Clif Cooper, Senior Buyer at Sam’s Club. “Lighting homes and small businesses shouldn’t be a complicated task, and we’re working with GE to provide our members with the right energy-efficient lighting options, like GE ‘telligent – giving simple, convenient dimming capabilities for sockets that are not connected to dimmer switches.”
3. Consumers’ preference for quality of LED light matters
Ultimately, a consumer will be able to tune, or adjust, LED bulbs to emit a ‘cooler’ white light in the kitchen or a ‘warmer’ soft white light in the living room, based on preference, the task at hand, functionality or time of day. Until this capability becomes more affordable for mainstream adoption, GE will continue to develop soft white, daylight and reveal LED options.
“Stop & Shop and Giant customers want to implement environmentally sensitive practices in their homes for a good value, such as energy-efficient LED lighting, but that shouldn’t mean compromising on quality,” says Jim Wonderly, Vice President of General Merchandise at Ahold USA, parent company of Stop & Shop, GIANT/MARTIN’S and Giant Foods. “We teamed up with GE Lighting to give customers the highest quality LED bulbs from a brand they trust with optimal energy savings, making an energy-efficient lifestyle convenient and attainable.”
4. Consumers want practical LED options for every application
Consumers need LED bulbs to work with their existing home lighting applications – from table lamps to recessed lighting. Up until now, consumers didn’t have realistic LED options for enclosed fixtures and linear work lights. With its latest LED portfolio, GE Lighting is offering LED options for ceiling flush-mount fixtures, or enclosed fixtures, and LED work lights with hardwire connections, making an all-LED lit home possible. GE Lighting has proven success in the commercial space with these types of fixtures and is now offering residential LED options.
“When customers enter our lighting aisle, we know their primary concern is to find the right light bulb for a specific functional need,” says Jamie Akemann, Vice President - Hardlines at Meijer. “Our customers are not necessarily concerned with the science behind lighting – they simply want to know which energy-efficient LED light bulb fits a particular socket and will give them that cozy feeling in their living room. Working with GE, we’re creating an in-aisle experience that provides the information our customers need while demonstrating how lighting can help create an overall mood in a room.”
5. To further propel consumer adoption, recognizable lighting shapes are vital
Familiarity of light bulb design and shape is still vitally important to avoid confusion and to spur continued LED adoption. While LED lighting gives us exciting new capabilities to light our homes in new ways without using conventional lighting fixtures, this transition will take time. With this in mind, GE Lighting continues to develop LED bulbs in A-line and other incandescent shapes.
Consumers can find our newly designed A-line ENERGY STAR-qualified LED products at major retailers, like Walmart and Sam's Club. Our third generation 40- and 60-watt will be available in May, and our second generation 75- and 100-watt replacement LEDs will be available this summer.
"While no other technology has enabled us to explore these exciting, new opportunities with lighting, we know we need to guide consumers through this fundamental lifestyle shift from the way they've lit their homes for more than 100 years," says Strainic. "We'll continue to put consumer needs and preferences first as we develop our LED lighting products."
To calculate a home’s energy-saving potential by switching to LED lighting, GE Lighting has developed a new tool, an LED energy-saving calculator. This tool translates energy savings into relatable terms for consumers, making the switch a no-brainer.
To learn more about these and other innovative consumer LED products, visit GE Lighting’s website.
About GE Lighting
GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 13,000 people in more than 100 countries, and sells products under the reveal® and energy smart® consumer brands, and Evolve™, GTx™, Immersion™, Infusion™, Lumination™, Albeo™ and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 29, 2015 10:00 PM EDT Reads: 313
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Aug. 29, 2015 07:30 PM EDT Reads: 374
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Aug. 29, 2015 07:15 PM EDT Reads: 362
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 29, 2015 07:15 PM EDT Reads: 372
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Aug. 29, 2015 07:00 PM EDT Reads: 463
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 29, 2015 06:00 PM EDT Reads: 374
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Aug. 29, 2015 04:00 PM EDT Reads: 316
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ET...
Aug. 29, 2015 03:45 PM EDT
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Aug. 29, 2015 03:30 PM EDT Reads: 420
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Aug. 29, 2015 03:15 PM EDT Reads: 196
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Aug. 29, 2015 01:00 PM EDT Reads: 144
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Aug. 29, 2015 12:00 PM EDT Reads: 141
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Aug. 29, 2015 11:45 AM EDT Reads: 150
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 29, 2015 11:30 AM EDT Reads: 198
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Aug. 29, 2015 11:00 AM EDT Reads: 244