Welcome!

News Feed Item

CMS Regulatory Changes Affirm Novu’s Incentives and Rewards Model Improves Enrollee Health Behaviors and Outcomes

The Centers for Medicare and Medicaid Services (CMS) today announced new guidance to enable Medicare Advantage (MA) organizations to offer health-driven rewards and incentive programs that may be applied to an expanded list of health-related services and activities. Specifically, MA organizations may now create one or more programs that provide rewards and incentives to enrollees in connection with participation in activities that focus on promoting improved health, preventing injuries and illness, and promoting efficient use of health care resources. Additionally, the new CMS regulations support Novu’s fundamental approach that daily actions, such as signing-up for a healthy activity or checking-in to validate an action, for example, can now be rewarded as part of a program to activate individuals in their own health.

In response to the need for MA organization to showcase meaningful and sustained improvements in enrollee health behaviors and health outcomes, Novu provides an industry-leading, scalable and flexible platform that enables the nation’s most innovative healthcare companies to achieve their organizational goals. Through an integrated technology and services approach and a unique combination of incentives, education, access and support, Novu provides MA organizations with an efficient, effective way to incent and reward all enrollees, while equipping the organization with a way to track and easily report on the effectiveness of their rewards and incentives programs through Novu’s robust real-time data dashboard.

“Rewards and incentives are proven to inspire enrollees to take charge of their own health, advancing better health behaviors and outcomes,” said Novu CEO Tom Wicka. “This new expanded guidance on rewards and incentives strongly supports what we’ve known since inception: small steps make a huge difference in the health of individuals. Our consumer-centric health engagement and rewards model closes care gaps, activates individuals in their health and reduces costs for payers and providers. We are the only company that has experience working with MA organizations on rewards and incentives, and we’ve already delivered tangible results for populations across all age ranges, including at-risk senior populations, which require significant expertise and insight. This is a significant opportunity to activate enrollees toward healthy outcomes and we look forward to working with our customers as they embrace this new era in customer-centric health care engagement.”

While previously MA organizations were limited in what health-related activities and services could be incentivized, the new expanded guidelines now allow MA organizations to deliver rewards and incentives to all activities that focus on promoting improved health, preventing injuries and illness, and promoting efficient use of health care resources. They are also now able to provide rewards and incentives that target a specific disease, chronic condition or preventive service. Moreover, CMS’s ruling enables MA organizations to define the definition and scope of completion of the activities it is incenting, enabling organizations to encourage enrollees to complete smaller actions or programs in advance of their health.

The Novu platform drives motivation and activation through proven engagement methods and provides general education, online communities, weekly challenges, badges and status, and incentives in the form of Novu reward points. Novu’s self-funded, proprietary Rewards Platform draws on extensive expertise in loyalty and rewards marketing for consumer companies in the Fortune 500. It is built with out-of-the-box fulfillment categories (raffles charities, local and daily deals) that can be customized to client needs. Incentive reward points are accrued as enrollees schedule appointments or complete screenings, among other activities, and can be redeemed by enrollees.

Novu’s platform delivers tailored content coupled with personalized engagement and communications tools that are specifically targeted to meet the needs of a specific population. With Medicare populations, for example, communication is specific to a person’s age and gender so that enrollees can learn about the tests covered by their plan and their importance, and various “Health Essential” screenings, as well as address the barriers to getting screening tests, such as the fear of results.

Novu clients can also receive real-time data and reporting on enrollees and their screenings, as well as preventative care progress along the way – an important piece of the rewards and incentive guidance’s evaluation process. With Novu’s two-way communications capabilities, detailed surveys can easily be executed to assess enrollee satisfaction, opinions and engagement metrics.

Novu recently conducted a yearlong study involving thousands of Medicare Advantage participants focused on enhancing their nutrition, as well as strength and cardiovascular fitness. Nearly 70 percent of the participants used Novu twice a week and the top 25 percent used Novu nearly daily. The participants completed nearly 19,000 personalized Novu health and wellness programs focused on nutrition, strength and cardio; conducted an average of nine challenges; earned 13 million reward points collectively; and nearly 70 percent of the participants saw their Body Mass Index reduce nearly seven percent. These real-world results prove Novu’s engagement approach to influencing behavioral change, which is at the core of the QEP product.

About Novu
Novu is a member-centric technology and services platform designed to serve as integrator between payer, provider and member. Leveraging clinical and behavioral best practices, social experiences, gamification, rewards, loyalty and advanced data, the company helps the industry’s most innovative health insurance companies, health services organizations and corporate employers achieve their organizational goals. Through this proprietary, powerful combination, Novu facilitates relevant, member-driven wellness actions and decisions that encourage physical, emotional and financial health. Available wherever consumers want to engage in their health, the Novu platform delivers an empowering, rewarding and connected experience via desktop, mobile and tablet. The company is headquartered in Minneapolis, MN. More information is available at www.novu.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists discussed...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Tintri focuses on the Ops side of the DevOps, which basically is pushing more and more of the accessibility of the infrastructure to the developers and trying to get behind the scenes," explained Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.