Welcome!

News Feed Item

CMS Regulatory Changes Affirm Novu’s Incentives and Rewards Model Improves Enrollee Health Behaviors and Outcomes

The Centers for Medicare and Medicaid Services (CMS) today announced new guidance to enable Medicare Advantage (MA) organizations to offer health-driven rewards and incentive programs that may be applied to an expanded list of health-related services and activities. Specifically, MA organizations may now create one or more programs that provide rewards and incentives to enrollees in connection with participation in activities that focus on promoting improved health, preventing injuries and illness, and promoting efficient use of health care resources. Additionally, the new CMS regulations support Novu’s fundamental approach that daily actions, such as signing-up for a healthy activity or checking-in to validate an action, for example, can now be rewarded as part of a program to activate individuals in their own health.

In response to the need for MA organization to showcase meaningful and sustained improvements in enrollee health behaviors and health outcomes, Novu provides an industry-leading, scalable and flexible platform that enables the nation’s most innovative healthcare companies to achieve their organizational goals. Through an integrated technology and services approach and a unique combination of incentives, education, access and support, Novu provides MA organizations with an efficient, effective way to incent and reward all enrollees, while equipping the organization with a way to track and easily report on the effectiveness of their rewards and incentives programs through Novu’s robust real-time data dashboard.

“Rewards and incentives are proven to inspire enrollees to take charge of their own health, advancing better health behaviors and outcomes,” said Novu CEO Tom Wicka. “This new expanded guidance on rewards and incentives strongly supports what we’ve known since inception: small steps make a huge difference in the health of individuals. Our consumer-centric health engagement and rewards model closes care gaps, activates individuals in their health and reduces costs for payers and providers. We are the only company that has experience working with MA organizations on rewards and incentives, and we’ve already delivered tangible results for populations across all age ranges, including at-risk senior populations, which require significant expertise and insight. This is a significant opportunity to activate enrollees toward healthy outcomes and we look forward to working with our customers as they embrace this new era in customer-centric health care engagement.”

While previously MA organizations were limited in what health-related activities and services could be incentivized, the new expanded guidelines now allow MA organizations to deliver rewards and incentives to all activities that focus on promoting improved health, preventing injuries and illness, and promoting efficient use of health care resources. They are also now able to provide rewards and incentives that target a specific disease, chronic condition or preventive service. Moreover, CMS’s ruling enables MA organizations to define the definition and scope of completion of the activities it is incenting, enabling organizations to encourage enrollees to complete smaller actions or programs in advance of their health.

The Novu platform drives motivation and activation through proven engagement methods and provides general education, online communities, weekly challenges, badges and status, and incentives in the form of Novu reward points. Novu’s self-funded, proprietary Rewards Platform draws on extensive expertise in loyalty and rewards marketing for consumer companies in the Fortune 500. It is built with out-of-the-box fulfillment categories (raffles charities, local and daily deals) that can be customized to client needs. Incentive reward points are accrued as enrollees schedule appointments or complete screenings, among other activities, and can be redeemed by enrollees.

Novu’s platform delivers tailored content coupled with personalized engagement and communications tools that are specifically targeted to meet the needs of a specific population. With Medicare populations, for example, communication is specific to a person’s age and gender so that enrollees can learn about the tests covered by their plan and their importance, and various “Health Essential” screenings, as well as address the barriers to getting screening tests, such as the fear of results.

Novu clients can also receive real-time data and reporting on enrollees and their screenings, as well as preventative care progress along the way – an important piece of the rewards and incentive guidance’s evaluation process. With Novu’s two-way communications capabilities, detailed surveys can easily be executed to assess enrollee satisfaction, opinions and engagement metrics.

Novu recently conducted a yearlong study involving thousands of Medicare Advantage participants focused on enhancing their nutrition, as well as strength and cardiovascular fitness. Nearly 70 percent of the participants used Novu twice a week and the top 25 percent used Novu nearly daily. The participants completed nearly 19,000 personalized Novu health and wellness programs focused on nutrition, strength and cardio; conducted an average of nine challenges; earned 13 million reward points collectively; and nearly 70 percent of the participants saw their Body Mass Index reduce nearly seven percent. These real-world results prove Novu’s engagement approach to influencing behavioral change, which is at the core of the QEP product.

About Novu
Novu is a member-centric technology and services platform designed to serve as integrator between payer, provider and member. Leveraging clinical and behavioral best practices, social experiences, gamification, rewards, loyalty and advanced data, the company helps the industry’s most innovative health insurance companies, health services organizations and corporate employers achieve their organizational goals. Through this proprietary, powerful combination, Novu facilitates relevant, member-driven wellness actions and decisions that encourage physical, emotional and financial health. Available wherever consumers want to engage in their health, the Novu platform delivers an empowering, rewarding and connected experience via desktop, mobile and tablet. The company is headquartered in Minneapolis, MN. More information is available at www.novu.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...