Click here to close now.

Welcome!

News Feed Item

CMS Regulatory Changes Affirm Novu’s Incentives and Rewards Model Improves Enrollee Health Behaviors and Outcomes

The Centers for Medicare and Medicaid Services (CMS) today announced new guidance to enable Medicare Advantage (MA) organizations to offer health-driven rewards and incentive programs that may be applied to an expanded list of health-related services and activities. Specifically, MA organizations may now create one or more programs that provide rewards and incentives to enrollees in connection with participation in activities that focus on promoting improved health, preventing injuries and illness, and promoting efficient use of health care resources. Additionally, the new CMS regulations support Novu’s fundamental approach that daily actions, such as signing-up for a healthy activity or checking-in to validate an action, for example, can now be rewarded as part of a program to activate individuals in their own health.

In response to the need for MA organization to showcase meaningful and sustained improvements in enrollee health behaviors and health outcomes, Novu provides an industry-leading, scalable and flexible platform that enables the nation’s most innovative healthcare companies to achieve their organizational goals. Through an integrated technology and services approach and a unique combination of incentives, education, access and support, Novu provides MA organizations with an efficient, effective way to incent and reward all enrollees, while equipping the organization with a way to track and easily report on the effectiveness of their rewards and incentives programs through Novu’s robust real-time data dashboard.

“Rewards and incentives are proven to inspire enrollees to take charge of their own health, advancing better health behaviors and outcomes,” said Novu CEO Tom Wicka. “This new expanded guidance on rewards and incentives strongly supports what we’ve known since inception: small steps make a huge difference in the health of individuals. Our consumer-centric health engagement and rewards model closes care gaps, activates individuals in their health and reduces costs for payers and providers. We are the only company that has experience working with MA organizations on rewards and incentives, and we’ve already delivered tangible results for populations across all age ranges, including at-risk senior populations, which require significant expertise and insight. This is a significant opportunity to activate enrollees toward healthy outcomes and we look forward to working with our customers as they embrace this new era in customer-centric health care engagement.”

While previously MA organizations were limited in what health-related activities and services could be incentivized, the new expanded guidelines now allow MA organizations to deliver rewards and incentives to all activities that focus on promoting improved health, preventing injuries and illness, and promoting efficient use of health care resources. They are also now able to provide rewards and incentives that target a specific disease, chronic condition or preventive service. Moreover, CMS’s ruling enables MA organizations to define the definition and scope of completion of the activities it is incenting, enabling organizations to encourage enrollees to complete smaller actions or programs in advance of their health.

The Novu platform drives motivation and activation through proven engagement methods and provides general education, online communities, weekly challenges, badges and status, and incentives in the form of Novu reward points. Novu’s self-funded, proprietary Rewards Platform draws on extensive expertise in loyalty and rewards marketing for consumer companies in the Fortune 500. It is built with out-of-the-box fulfillment categories (raffles charities, local and daily deals) that can be customized to client needs. Incentive reward points are accrued as enrollees schedule appointments or complete screenings, among other activities, and can be redeemed by enrollees.

Novu’s platform delivers tailored content coupled with personalized engagement and communications tools that are specifically targeted to meet the needs of a specific population. With Medicare populations, for example, communication is specific to a person’s age and gender so that enrollees can learn about the tests covered by their plan and their importance, and various “Health Essential” screenings, as well as address the barriers to getting screening tests, such as the fear of results.

Novu clients can also receive real-time data and reporting on enrollees and their screenings, as well as preventative care progress along the way – an important piece of the rewards and incentive guidance’s evaluation process. With Novu’s two-way communications capabilities, detailed surveys can easily be executed to assess enrollee satisfaction, opinions and engagement metrics.

Novu recently conducted a yearlong study involving thousands of Medicare Advantage participants focused on enhancing their nutrition, as well as strength and cardiovascular fitness. Nearly 70 percent of the participants used Novu twice a week and the top 25 percent used Novu nearly daily. The participants completed nearly 19,000 personalized Novu health and wellness programs focused on nutrition, strength and cardio; conducted an average of nine challenges; earned 13 million reward points collectively; and nearly 70 percent of the participants saw their Body Mass Index reduce nearly seven percent. These real-world results prove Novu’s engagement approach to influencing behavioral change, which is at the core of the QEP product.

About Novu
Novu is a member-centric technology and services platform designed to serve as integrator between payer, provider and member. Leveraging clinical and behavioral best practices, social experiences, gamification, rewards, loyalty and advanced data, the company helps the industry’s most innovative health insurance companies, health services organizations and corporate employers achieve their organizational goals. Through this proprietary, powerful combination, Novu facilitates relevant, member-driven wellness actions and decisions that encourage physical, emotional and financial health. Available wherever consumers want to engage in their health, the Novu platform delivers an empowering, rewarding and connected experience via desktop, mobile and tablet. The company is headquartered in Minneapolis, MN. More information is available at www.novu.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner. 20,000+ business custome...
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.