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Zumba(R) Influences Transformation Journey on Season 4 Premiere Episode of ABC's Extreme Weight Loss

Charita Smith Looks to Zumba to Aid Weight Loss in Emotional Episode Airing May 27, 2014

MIAMI, FL--(Marketwired - May 22, 2014) - Zumba -- the global multimedia fitness leader and creator of the acclaimed Zumba® dance-fitness workout -- is proud to honor Charita Smith of Colorado Springs, CO, whose weight loss journey, in which the Zumba program played an important role, will be featured on the premiere episode of ABC's Extreme Weight Loss on May 27 (8 pm EST). The hit series is a unique, non-competitive show about weight loss that documents the unprecedented 365-day experience of courageous, "super obese" participants, led by transformation specialists and trainers Chris and Heidi Powell.

While Charita's progress and achievements were clearly impacted by the talent and devotion of Chris and Heidi, and the inspiration of Zumba, viewers will have to tune in to the May 27 premiere to find out what happened in the end.

According to a recent consumer survey, nearly 75% of consumers agree that dance-based fitness classes are more popular than ever -- making fitness fun and a workout that consumers actually look forward to doing. 

"For Charita, finding something she enjoyed was a key part of the process -- and since she loves to dance the Zumba program was a perfect match," recounts Extreme Weight Loss co-host Chris Powell. "On top of that, we were able to address another issue in her life by becoming licensed Zumba instructors [together] so she could make an income while doing her cardio."

Charita grew up continuously having to overcome traumatic experiences, and she had always used dance as an outlet to express herself and let go of life's everyday struggles and hardships. Charita's weight loss journey hit a pinnacle moment when Chris and Heidi Powell suggested they all become licensed Zumba instructors. From there, Charita focused on teaching classes, both to supplement her income and as a way to support her weight-loss program and stay healthy. Along the way, she realized she could use this love and passion for dance not only to help herself, but also to inspire others -- even realizing she could embark on a new career path with Zumba.

"Zumba has become a huge part of my life, not only in helping to transform my body and supplement my income, but in giving me a new dancing spirit," said Charita. "I love how Zumba reaches everyone exactly where they are. I started teaching at a pretty heavy weight but Zumba helped give me confidence and fueled my will. Zumba will always be a part of my life!"

Zumba CEO Alberto Perlman comments, "By merging her passion for dance with her desire to be fit, Charita created a fun, satisfying workout experience that altered her life. We're thrilled for her and hope that her story continues to inspire people to live healthier, happier lives."

For additional information on the Zumba program or to find a live class, visit www.zumba.com. For more information on Extreme Weight Loss, visit ABC.com.

About Extreme Weight Loss
"Extreme Weight Loss," the hit series airing on ABC, is a unique, non-competitive show about weight-loss transformations that documents the unprecedented 365-day journey of courageous, "super-obese" participants. In each of the 13 stand-alone, two-hour episodes, the participants -- whose lives have become unmanageable because of their weight -- will undergo a transformation not only of their bodies, but of who they are as individuals. With the proper nourishment, exercise and guidance assured by "Extreme Weight Loss," they are afforded a fresh perspective. In addition to having participants continue to work alongside transformation specialists and trainers Chris Powell and his wife, Heidi, the show is taking a unique approach in the upcoming fourth season: each participant will spend the first 90 days of the weight loss journey at the renowned University of Colorado's Anschutz Health and Wellness Center (AHWC) in Aurora, CO. Medical director Holly Wyatt, MD, associate professor of medicine at the University of Colorado, will guide these individuals to safely lose up to half their body weight, ultimately revealing an amazing metamorphosis. "Extreme Weight Loss" is produced by Eyeworks USA. JD Roth, Todd A. Nelson, Matt Assmus and Brant Pinvidic are the Executive Producers.

About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate "fitness-party," Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on FacebookTwitter and Instagram

Note about the Zumba® trademark
The word ZUMBA® was coined by our company and is the brand name for our fun and effective fitness program that combines easy-to-follow moves with invigorating Latin and international rhythms. When referring to ZUMBA® we ask that you please keep in mind the following to protect the thousands of instructors worldwide who make their careers teaching Zumba Fitness classes:

Please do not:

  • Use Zumba as a verb -- for example, "once you zumba, you'll be hooked."
  • Use Zumba as a noun -- for example, "zumba is my favorite exercise."
  • Use Zumba as a generic term -- for example, as a name for a fitness program "My gym offers zumba."

Instead, please do:

  • Capitalize the letter "Z" or the whole word "ZUMBA."
  • Refer to "the Zumba fitness program," "Zumba class," "Zumba instructor" etc. -- for example "The Zumba fitness program is the most fun you'll ever have while working out" or "I love my Zumba instructor, she's the best."
  • Use the ® symbol following the word Zumba® -- especially in headers and titles.

CONTACT:
Anna Brodetsky
MWW
732-986-5131
abrodetsky@mww.com

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