Click here to close now.




















Welcome!

News Feed Item

Social Matters Singapore Reveals the Secrets to Powerful Social Content for Brands



Singapore, May 23, 2014 - (ACN Newswire) - Over 25 of the world's leading social media specialists and content creators gathered today for the inaugural Social Matters Singapore event - Asia's first and highest-level conference focused on the business value of social media and engaging content.

Themed 'Brands as Creators', the conference welcomed over 400 delegates and offered a deep dive into the tools used to create compelling content, stimulate interaction and accelerate brands across the social sphere. Brands such as Coca-Cola, SurveyMonkey, BuzzFeed, Nissan and SingTel gathered to discuss innovative ways to create, co-create and maximize great content.

Officially tracked through the world's most broadly adopted social relationship platform in the world, hootsuite, #socialmatters generated over 3.8 million impressions by close of day alone.

Among the top tips shared, the art of storytelling and need for emotive content remains crucial to success, according to industry leaders.

The top three elements of powerful social content revealed:

1. Happiness has universal appeal.
2. Surprise in some markets.
3. Sadness... if resolved.

"Emergent new platforms force brands to create large amounts of quality content at high speed," said Thomas Crampton, Global Managing Director at Social@Ogilvy. "Creating a Hollywood blockbuster on an indie budget can be tough, but the right tools and publishing models can help brands accelerate and improve the quality of content."

Social Matters further revealed insights for brands seeking to create impactful content: Dave Goldberg, CEO of SurveyMonkey, presented new regional research on social media sharing and brands that produce the most interesting content. He commented, "It's interesting to see how Hong Kong and China have embraced social sharing whilst Japan has virtually opted out. The motivations that drive consumers to share brand messages give us insight into why some regional brands succeed and technology brands dominate."

"Participation in an event such as Social Matters has really allowed us to share on a global stage Nissan's strategy of 'koto-zukuri' story-telling, with an aim to elevate the brand, its people, products, technologies and relationships in a measurable way using social media," said Dan Sloan, Editor-in-Chief, Nissan Global Media Center. "We always look to raise overall opinion and positively impact the bottom line. It's a pleasure to be among so many social media enthusiasts, and learn firsthand the latest trends and opportunities in this space."

Join the conversation @matterssocial, #socialmatters, @SocialOgilvy

Follow us at www.facebook.com/socialogilvy

Check out Social Matters content and speaker interviews at www.ogilvydo.com.

About All That Matters & Social Matters

Dubbed "TED meets SXSW" by Jason Mraz and billed as the gateway to the Asian entertainment industry, the award winning All That Matters is the only Business2Business2Fan event in Asia that brings Music, Digital, Social and Sponsorship Matters together alongside 60 bands and 20
YouTubers.

A joint venture between Branded and Social@Ogilvy, Social Matters is Asia's only executive-level business event presented by brands and for brands, to critically examine the use of social media as a powerful business tool. Social Matters focuses on the challenges to creating compelling online content and showcases the most creative digital campaigns from global and regional brands that bring people together.

Fully endorsed by both the Singapore Tourism Board (STB), and Infocomm Development Authority (IDA), All That Matters takes place on 20-25 May at the Ritz Carlton Hotel, Singapore and at a number of live music venues in and around Singapore. www.allthatmatters.asia, http://socialmatters.asia/.

About Social@Ogilvy

Social@Ogilvy is the world's largest network of social media strategists. Named 2013 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions -- Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact(TM).

About Branded

Branded is a leading Asian media and entertainment events producer and connections agency and runs the award-winning Matters festival series (Music, Sports, Digital, Social Media, Sponsorship, Music Matters Live) and has successfully partnered brands with a number of the world's top entertainment attractions including the Rolling Stones, Coco Lee, Black Eyed Peas, Jamie Cullum, James Blunt, Chicago, We Will Rock You and Walking with Dinosaurs. Branded also connects brands with content in the tech/media space and has raised many millions of dollars for the CASBAA Convention since 2003.

Press Contact

Sarah Guldin
Corporate Communications
Ogilvy & Mather Singapore
[email protected]
+65 6213 6961


Source: Social Matters

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...