Welcome!

News Feed Item

National Law Enforcement Officially Endorses Missing Children Society of Canada's New Search Program

TORONTO, ONTARIO -- (Marketwired) -- 05/25/14 -- Missing Children Society of Canada (MCSC)'s new Search program, dubbed 'Milk Carton 2.0(TM)'-a game-changing virtual search party that grows the reach of urgent child search alerts-has the official endorsement from the Canadian Association of Chiefs of Police (CACP).

The CACP Board of Directors enthusiastically supports MCSC and the unique solution the Search program offers to law enforcement in missing children cases. Engaging individuals, corporate Canada and the media in such an innovative approach will enable rapid deployment of resources to assist law enforcement to expand their efforts as required. The CACP actively encourages policing leadership to evaluate and consider the Search program within their respective jurisdictions-a significant step in the right direction as Canadian municipalities work to implement proactive and collaborative solutions to find missing children.

"Keeping our children safe is a goal shared by every police officer in this country. Working with the Missing Children Society of Canada brings us closer to achieving that goal. We owe our children nothing less," says Vancouver Police Chief Constable Jim Chu, President of CACP.

"The ability for the police to work with the Missing Children Society to push out this information to people in the community is critical to maximizing the likelihood that that child is going to be located before something bad happens," adds Calgary Police Service Chief Rick Hanson.

The Search program is an emergency response network comprised of three distinct channels of engagement:

- MCSC's partnership with Marketwired allows Critical Child Search Alerts to be instantly sent to thousands of media outlets across the country, harnessing the reach of traditional and digital media.

- The World's Most Valuable Social Network, created by Grey Canada, allows MCSC to notify users who have donated their feeds, via Facebook and Twitter, of missing children in their area, effectively creating the world's first online search party.

- CodeSearch(TM) is a rapid response app-based communications and technology platform that engages corporate partners, their employees and resources, through geo-targeted push notifications and real-time news feeds. This first-of-its-kind platform was developed by Calgary-based Strut Creative.

"There is no other organization running a program like ours with this technology and the ability to connect, in real-time, law enforcement with millions of well-placed Canadians as soon as a child goes missing," says Amanda Pick, executive director of the Missing Children Society of Canada. "We are honoured that the police chiefs across our country see the value and potential of our program."

May is Missing Children's Month and May 25, 2014 is National Missing Children's Day. There are over 41,000 children reported missing in Canada every year. While most of these cases are quickly resolved, many children remain missing.

"We are taking away time and anonymity, exactly what child abductors require. The legacy of this Search program will be changing the way we stop child abductions in Canada," says Pick.

About MCSC

Since 1986, MCSC has been reuniting missing children with their searching families through professional investigations, public awareness and family support programs. MCSC is the only non-profit organization in Canada that employs an in-house team of former police officers to work in a support role with law enforcement, conducting frontline, hands-on investigative and search activities.

About The Canadian Association of Chiefs of Police (CACP)

The Canadian Association of Chiefs of Police was established in 1905 and represents approximately 1,000 police leaders from across Canada. The Association is dedicated to the support and promotion of efficient law enforcement and to the protection and security of the people of Canada. Through its member police chiefs and other senior police executives, the CACP represents in excess of 90% of the police community in Canada which include federal, First Nations, provincial, regional and municipal, transportation and military police leaders.

Stopping Child Abduction in Canada: MCSC Reunites Families

Facts about Missing Children Society of Canada (MCSC)

--  May 25th is International Missing Children's Day. Founded in 1986,
    Missing Children Society of Canada has a mission to reunite missing
    children with their searching families through professional
    investigations, public awareness and family support programs. 

--  In 2012/13, MCSC investigators worked on a total of 251 registered
    files, closing 170 of them. That's one closed file every two days.

--  Approximately 41,000 children are reported missing every year in Canada.
    The investigation team fields over 800 calls for help every year. 

--  A significant portion of MCSC's cases are parental abductions and in one
    year alone, MCSC assisted in 22 cases with Hague applications resulting
    in 19 international reunifications. 

--  MCSC's team of former law enforcement volunteers work closely with
    international, federal and municipal police agencies while conducting
    frontline, hands-on investigation and search activities. All services
    are provided at no cost to families. 

--  In 2012, MCSC launched the World's Most Valuable Social Network (MVN) to
    harness the power of social media to unite Canadians in the search for
    missing children. It was first used in August 2012 to bring home a 16-
    year-old girl who didn't qualify for AMBER status but who law
    enforcement felt was in danger. Within 48 hours, the child was located
    and almost a million Canadians had seen the child's photo and
    information. 

--  When a child goes missing, MCSC sends pertinent time-sensitive
    information to Canadians through three arms of communication: MVN,
    Codesearch (geo-targeted push notification alerts to corporate partners
    and employees) and Marketwired alerts to every media outlet in the
    country. This program, Milk Carton 2.0, allows MCSC to reach millions of
    people within a three-hour window. 

--  MCSC is 100% funded by donations. Donations help MCSC continue to
    develop and offer unique programs that are changing the way missing
    children cases are approached globally.

--  Please visit http://goo.gl/VnmXUW to view a short new video for MVN, a
    tool endorsed by the CACP.

--  For more information or to make a donation to help MCSC bring even more
    children home, visit: www.mcsc.ca or call 1-800-661-6160

Contacts:
Missing Children Society of Canada
Lynda Sea
Public Relations Advisor, Strut Creative
403-891-2506
[email protected]

Contacts:
Canadian Association of Chiefs of Police
Timothy M. Smith
Government Relations and Strategic Communications
613-601-0692
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.