Welcome!

News Feed Item

Ensighten Opens Australian Office and Appoints Chris Brinkworth as Regional Director Asia Pacific

Australia and New Zealand Digital Marketers Gain Local, Direct Access to Ensighten's Leading Agile Marketing Platform for True 1:1 Marketing

CUPERTINO, CA and SYDNEY, AUSTRALIA -- (Marketwired) -- 05/25/14 -- Ensighten, the leading global enterprise data and tag management provider and company behind the Agile Marketing Platform, today announced it has launched in Australia. Chris Brinkworth, who founded and has been running TagMan in New York, has been appointed as Ensighten's Regional Director Asia Pacific and will be returning to Sydney to lead the team.

The announcement comes following Ensighten's acquisition of TagMan, its biggest global competitor in the tag management and attribution space; and Ensighten's recent announcement that it raised $40 million in Series B funding.

Ensighten's Agile Marketing Platform (AMP) is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data in real-time across all marketing channels and devices using omni-channel data and tag management. Ensighten already works with a number of leading brands in ANZ including Air New Zealand, Suncorp, Allianz, GE Capital, Medibank and 2DataFish, an online optimisation and analytics digital agency.

Ensighten President, Dan Dal Degan, who is in Australia this week visiting clients and partners, commented, "As more businesses drive towards true vendor independence and ownership of data beyond their website, Ensighten is positioned to deliver exceptional global and local value to our customers and partners across all industries. We are thrilled to have Chris Brinkworth returning to Sydney to help enterprises across APAC dramatically increase their marketing ROI."

He continued, "Chris has a wealth of pioneering adtech sector experience, including launching the TagMan U.S. headquarters, and he is well known in the Australian digital media industry after seven years at emitch."

Tags, which are required for analytics, A/B testing, and many other marketing applications, unfortunately add hundreds of lines of JavaScript code to a Web page, significantly slowing page load performance. This presents a major challenge to marketing and IT organisations. Ensighten enables digital marketers to easily deploy and manage all third-party tags from a single Web interface, as well as to collect, own and use on-site, off-site and offline data. With such enterprise data and tag management capabilities in place, marketers can optimise their digital touch-points and personalise the experiences of individual consumers with minimal involvement of code developers or the IT organization. According to Forrester Research, Ensighten AMP offers a 525 percent marketing ROI to its customers.

"ANZ's smaller market, teams and budgets have created a unique competitive eco-system of strategy and measurement which we just don't see in American 'spray and pray' digital marketing campaigns," said Christopher Brinkworth. "However, the local industry faces challenges with the friction in locating, negotiating, testing, validating and supporting nascent, but needed programmatic, cloud technologies from the U.S. and EMEA at scale."

"Ensighten's platform will arm organisations, both large and small, with solutions that will enable them to activate their 'big data stories' in real-time and level the playing field with true one-to-one marketing experience," Brinkworth added.

Prior to launching its Australian operation, Ensighten worked in partnership with 2DataFish, a leading Australian analytics and optimisation consulting business. Ensighten will continue to provide tag management capabilities to 2DataFish customers and work with 2DataFish across a number of initiatives.

ABOUT ENSIGHTEN
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Agile Marketing Platform (AMP) enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. The Ensighten AMP, with its unique hybrid-tagging technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. Leading brands (Virgin Australia, Air New Zealand, Suncorp, Microsoft, Capital One, T-Mobile and Walmart) achieve marketing agility by implementing Ensighten's single line of code. Ensighten is headquartered in Silicon Valley, with offices in New York, London and Australia. To learn more visit www.ensighten.com, and join the conversation on LinkedIn linkedin.com/company/ensighten and Twitter @ensighten.

PRESS CONTACT
Sue Ralston
Einsteinz Communications
Tel: (02) 8905 0995
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
The unique combination of Amazon Web Services and Cloud Raxak, a Gartner Cool Vendor in IT Automation, provides a seamless and cost-effective way of securely moving on-premise IT workloads to Amazon Web Services. Any enterprise can now leverage the cloud, manage risk, and maintain continuous security compliance. Forrester's analysis shows that enterprises need automated security to lower security risk and decrease IT operational costs. Through the seamless integration into Amazon Web Services, ...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...