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Shape of Super Cub Becomes First Vehicle to Obtain Three-dimensional Trademark Registration in Japan

Tokyo, May 26, 2014 - (JCN Newswire) - Honda Motor Co., Ltd. today announced that the Japan Patent Office granted a three-dimensional trademark registration for the shape of the Super Cub, Honda's popular and long-selling scooter. This is the first time in Japan for the shape of a motorcycle or any other product from an automaker to be registered as a three-dimensional trademark, and it is an extremely rare case for an industrial product of any kind.

Sample of three-dimensional trademark of Super CubzoomSample of three-dimensional trademark of Super Cub

More than 50 years since the Super Cub was first introduced in 1958, Honda has maintained a consistent design concept of the Super Cub while continuously achieving functional improvements. As a result, it came to a point where most consumers who see the design of the Super Cub recognize it as a Honda product, and that became one of the determining factors for the Japan Patent Office to grant the trademark.

The Super Cub has been sold in more than 160 countries*. Cumulative worldwide production of the Super Cub has reached 87 million units* as of March 2014, which makes the Super Cub a motorcycle with the largest production volume in the world.

Honda will continue cherishing the basic concept of the Super Cub and strive to deliver joy to customers all around the world.

*Honda's internal data

About the Super Cub production

Cumulative worldwide production of the Super Cub series
10 million units: August 1974
50 million units: December 2005
60 million units: April 2008

Production of Super Cub:
Thailand, Indonesia, Vietnam, Brazil, China, Nigeria, Japan, etc.

Honda is currently producing the Super Cub at 15 production plants in 14 countries around the world.

About Honda

Honda Motor Co., Ltd. (TSE:7267/NYSE:HMC) is one of the leading manufacturers of automobiles and power products and the largest manufacture of motorcycles in the world. Honda has always sought to provide genuine satisfaction to people worldwide. The result is more than 120 manufacturing facilities in 30 countries worldwide, producing a wide range of products, including motorcycles, ATVs, generators, marine engines, lawn and garden equipment and automobiles that bring the company into contact with over 19 million customers annually. For more information, please visit http://world.honda.com.



Source: Honda

Contact:
Honda
Media Inquiries
corporate_pr@hm.honda.co.jp
+81-3-5412-1512


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