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Harper Government Helps Build an Adaptable and Competitive Agriculture Sector

SASKATOON, SASKATCHEWAN -- (Marketwired) -- 05/26/14 -- Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada (AAFC) has launched a renewed five-year Canadian Agricultural Adaptation Program (CAAP) to help the sector continue to adapt and remain competitive, Agriculture Minister Gerry Ritz announced today.

Under CAAP (2014 - 2019), over $50 million will be available for investments in industry-led projects that will help the sector seize opportunities, respond to emerging issues, and investigate and pilot approaches to deal with new and ongoing challenges.

The renewed program will enable the agricultural industry to proactively tap into opportunities and tackle unforeseen challenges, similar to the projects pursued by Pulse Canada and the Flax Council of Canada that received investments under the previous CAAP program (2009 - 2014).

Quick Facts


--  The program is open and applications will be accepted on a continuous
    basis until funds are fully utilized: over $50 million over the duration
    of the five-year program (2014 - 2019).
--  All projects must be either national or sector-wide in scope.
--  CAAP (2014-2019) complements existing investments currently being
    provided under Growing Forward 2, the five-year federal-provincial-
    territorial framework that includes a $3 billion investment in strategic
    initiatives that foster innovation, promote market development and
    competitiveness.

Quotes

"Our Government remains committed to helping Canadian producers adapt to emerging challenges and market realities. The renewed CAAP program will allow our agriculture sector to proactively manage issues, seize new opportunities and grow the Canadian economy."

- Minister Ritz

"Funding from the CAAP program for the Pulse Flour Milling Project enabled the industry to investigate and develop optimal processing techniques to produce pulse flours for a variety of food product applications. This work is paving the way for greater value-added processing of pulses in Canada and is creating new opportunities for pulses in a wide range of processed foods."

- Gordon Bacon, CEO of Pulse Canada

"The financial contribution from AAFC, through the CAAP program, allowed the Canadian flax industry to develop and implement a comprehensive farm stewardship, export testing and market awareness program that was instrumental in reopening the export market in the EU, Japan and Brazil. The financial support from CAAP made this industry-led initiative possible and has allowed flax growers in Canada continued access to these export markets."

- William Hill, President, Flax Council of Canada

Additional Links

Canadian Agricultural Adaptation Program (2014-2019)

Growing Forward 2

BACKGROUNDER

The Flax Council received a $4.3 million investment that helped deal with a critical emerging issue: re-opening international markets in the European Union, Japan and Brazil to Canadian flax exports, after traces of Triffid - a genetically modified form of the crop - was found in shipments, in 2009.

Pulse Canada received an investment of $1 million that helped the sector tap into a new opportunity for turning pulse crops into healthy, functional flour ingredients. Industry now has a better understanding of the milling processes required to produce high-quality pulse flour, which can be used in select food products such as cookies made with yellow pea flour, tortillas made with roasted red lentil flour and gluten-free pita bread made with yellow pea flour.

Contacts:
Media Relations
Agriculture and Agri-Food Canada
Ottawa, Ontario
613-773-7972
1-866-345-7972
Follow us on Twitter: @AAFC_Canada

Courtney Hirota
Director of Marketing and Communications
Pulse Canada
204-925-3782
chirota@pulsecanada.com

Jeff English
Director of Communications
Office of the Honourable Gerry Ritz
613-773-1059

William Hill, President
Flax Council of Canada
465 - 167 Lombard Avenue
Winnipeg, MB, R3B 0T6
204-982-2116
hillw@flaxcouncil.ca

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