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Victory Electronic Cigarettes Corporation Launches New FIN Advanced Vaping System with Pre-Filled Closed Liquids in the United States

Victory Electronic Cigarettes Corporation (OTCQB: ECIG), announced today that it has launched the first of its kind Advanced Vaping System, with pre-filled or closed clearomizers to major customers in the United States under its FIN® brand. The Advanced Vaping System, which builds off of the highly successful products that the Company markets in the UK under its VIP® and Vapestick® brands, is the first of its kind world-wide, and provides the flexibility to easily interchange between the newly launched pre-filled clearomizers, liquids and refillable clearomizers, or existing cartridge refills that are currently widely used in rechargeable electronic cigarettes.

Sold concurrently with the FIN® Advanced Vaping system unit, are the first of their kind, pre-filled or closed clearomizers in a range of different liquid flavors, including tobacco, menthol, coffee, vanilla, and others. These pre-filled clearomizers provide consumers the liquid system many vapers are increasingly trending toward, without any of the hassles, mess or risks associated with liquids and refilling clearomizers. The large format battery’s provide for days of use without recharging, and coupled with the pre-filled clearomizers that are 2.4 ml each per clearomizer, enable a full vaping system with significant plume and full vaping experience for consumers.

The FIN® Advanced Vaping System was developed in partnership with major retailers to provide them a product that was easy and low risk for them to merchandise and sell, and at the same time reverse potential channel migration to vaping shops. The product enables traditional Convenience, Food, Drug, and Mass retailers to be able to now sell a very similar product and system that vapers can get in specialty shops, and to one-up them with a fully flexible product that can handle any format of refill a consumer might want.

Gary Rawlings, Chief Commercial Officer of Victory, and former senior Marketing executive at Kraft (KFT) and Ahold (AH) said, “We are really excited about this product as it hits the perfect balance for consumers that don’t always like the mess and hassle of refilling clearomizers or tanks, yet gives them the full vaping experience that they desire. Retailers love it, because this new product is compatible with many of the existing vaping products they sell, and view this as kind of the K-cups of the electronic cigarette industry.”

The new Advanced Vaping system and portfolio of pre-filled flavored clearomizers are rolling out this summer to major retailers in the United States.

About Victory

Victory Electronic Cigarettes Corporation is dedicated to providing a cleaner and healthier alternative for smokers. Victory is one of the leading independent electronic cigarette companies in the world, and owns the trademarks VAPESTICK®, FIN®, Victory®, GreenStix®, VIP® and others. The Company owns multiple subsidiary companies and has operations in North America, Latin America, Western Europe, and Asia. Victory offers consumers a full product portfolio that incorporates the highest quality and latest technology, and has been rated as superior in real tobacco taste amongst major brands. The Company’s website is www.victoryecigs.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of Victory, including statements regarding Victory’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: Victory’s reliance on additional financing, Victory’s profitability and financial health, risks associated with Victory’s products, including that they may pose a health risk; governmental regulations may impact Victory’s business; the market or consumers may not accept Victory’s products; Victory relies on a single class of products; existing or pending patents may affect Victory’s business; and other factors disclosed in the Company's filings with the Securities and Exchange Commission. Unless required by applicable law, Victory undertakes no obligation to update or revise any forward-looking statements.

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