News Feed Item
Outsell Launches BuyerScout(TM); Alerts Auto Dealers When Customers Are Actively Shopping for a Vehicle
Leverages Behavioral Data From More Than 12,000 Automotive Sites
|By Marketwired .
|May 27, 2014 10:00 AM EDT
MINNEAPOLIS, MN -- (Marketwired) -- 05/27/14 -- Outsell (www.outsell.com), a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with consumers, today launched BuyerScout, the first and only buyer-detection product that alerts dealers when current customers and prospects are actively shopping for a vehicle. At this time, more than 280 auto dealerships across four automotive brands are using BuyerScout to generate increased vehicle sales.
BuyerScout evaluates customers' online and offline behaviors and scores their actions to detect when they're ready to buy, combining anonymous shopper data from more than 12,000 automotive websites with a dealer's existing customer data to provide a full picture of buying behavior, brand preferences and shopping intensity. After synthesizing vehicle, customer, web and behavioral data, BuyerScout provides the dealers a daily "most likely buyers" report, identifying who's actively shopping for a vehicle, along with details on any competitive makes/models that the shoppers may also be considering. These insights allow the dealers' salespeople to focus their efforts on prospects that are deepest into the buying process, tailor their sales approach to the competitive realities, and as a result, sell more vehicles.
"Most firms' analytics efforts tend to stagnate after realizing initial gains from techniques such as segmentation, targeting, and lifetime value analysis," wrote Srividya Sridharan, Research Director at Forrester Research, Inc., in a Nov 2013 report titled, Five Emerging Methods Advance Customer Analytics. "These foundational techniques are key to any customer analytics function. But customer insights (CI) professionals looking to mature their analytics capability must innovate beyond traditional methods in order to advance their level of customer understanding."
BuyerScout is one example of such an innovation.
Outsell partners with the leading automotive data utility, Dataium, to gather the anonymous shopper data for BuyerScout. Outsell, leveraging its AutoMotics scoring models and a proprietary inference algorithm, is able to "connect the dots" between anonymous shopping behavior and existing customer data for a significant percentage of the dealers' in-market shoppers, providing the dealer's sales team with an easy-to-understand shopper score and competitive make and model data they can use to formulate effective sales strategies.
On average, 16% of the BuyerScout-identified shoppers are scored as "lower funnel," meaning they are very close to purchase. Dealers report that when they act upon the information, 1 in 5 (20%) of these high-probability shoppers purchase at the dealership within 30 days.
One dealership already using BuyerScout is Tom Hesser Chevrolet in Scranton, Penn. Internet Sales Manager Adam Jones said, "BuyerScout is fantastic and provides valuable ammo for us. The data shows us how we stack up against competition. Now that we have it, I can't imagine not using this tool at our dealership. Based on BuyerScout's scoring system, we are able to identify and qualify customers more accurately. It's another piece of the puzzle to help us win more business from other dealers."
"More than 50 percent of consumers seeking to purchase a vehicle begin gathering information six months prior -- and the majority of that time is spent online. Traditionally, it's been extremely difficult for automotive salespeople to get visibility into shoppers' readiness to purchase and vehicle/brand considerations outside of their own website and store," said Dan Smith, Vice President of Product and Marketing at Outsell. "BuyerScout is the only product available to the automotive industry that identifies active shoppers early in the purchase cycle and provides deep insight into the customer's shopping behavior prior to, and after, initial engagement with the dealership. The BuyerScout information is like gold to an automobile salesperson."
BuyerScout is available through Outsell's easy-to-use Digital Engagement Platform, which allows automobile manufacturers, agencies, marketing associations and individual dealers to share in the development of brand-consistent, analytics-driven marketing programs that drive superior sales results via personalized communications orchestrated across email, SMS, mobile, chat and social. Learn more at http://www.outsell.com/buyerscout/
About Outsell LLC
Outsell (www.outsell.com) is a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with consumers. Recognized by Inc. magazine as one of the fastest-growing companies in America, the company's award-winning Digital Engagement Platform enables its clients to engage with consumers in an analytics-driven, brand-consistent manner from the national to local level. Outsell drives measurable incremental sales for five of the top automobile manufacturers in North America.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data.
In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 26, 2016 07:15 PM EDT Reads: 360
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 26, 2016 07:00 PM EDT Reads: 618
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing.
In his session at 19th Cloud Expo, Raghav...
Aug. 26, 2016 07:00 PM EDT Reads: 646
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications.
Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Aug. 26, 2016 06:00 PM EDT Reads: 1,912
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 26, 2016 05:00 PM EDT Reads: 661
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes.
In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 26, 2016 04:45 PM EDT Reads: 1,520
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 26, 2016 04:30 PM EDT Reads: 2,293
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location.
With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 26, 2016 04:00 PM EDT Reads: 3,926
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH.
Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 26, 2016 03:45 PM EDT Reads: 545
There is growing need for data-driven applications and the need for digital platforms to build these apps.
In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications.
In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 26, 2016 03:15 PM EDT Reads: 398
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open.
Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 26, 2016 01:30 PM EDT Reads: 3,409
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications.
In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability.
Aug. 26, 2016 01:00 PM EDT Reads: 1,969
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time.
In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aug. 26, 2016 12:30 PM EDT Reads: 630
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet.
In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Aug. 26, 2016 11:45 AM EDT Reads: 667
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 26, 2016 11:45 AM EDT Reads: 581