Welcome!

News Feed Item

Outsell Launches BuyerScout(TM); Alerts Auto Dealers When Customers Are Actively Shopping for a Vehicle

Leverages Behavioral Data From More Than 12,000 Automotive Sites

MINNEAPOLIS, MN -- (Marketwired) -- 05/27/14 -- Outsell (www.outsell.com), a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with consumers, today launched BuyerScout™, the first and only buyer-detection product that alerts dealers when current customers and prospects are actively shopping for a vehicle. At this time, more than 280 auto dealerships across four automotive brands are using BuyerScout to generate increased vehicle sales.

BuyerScout evaluates customers' online and offline behaviors and scores their actions to detect when they're ready to buy, combining anonymous shopper data from more than 12,000 automotive websites with a dealer's existing customer data to provide a full picture of buying behavior, brand preferences and shopping intensity. After synthesizing vehicle, customer, web and behavioral data, BuyerScout provides the dealers a daily "most likely buyers" report, identifying who's actively shopping for a vehicle, along with details on any competitive makes/models that the shoppers may also be considering. These insights allow the dealers' salespeople to focus their efforts on prospects that are deepest into the buying process, tailor their sales approach to the competitive realities, and as a result, sell more vehicles.

"Most firms' analytics efforts tend to stagnate after realizing initial gains from techniques such as segmentation, targeting, and lifetime value analysis," wrote Srividya Sridharan, Research Director at Forrester Research, Inc., in a Nov 2013 report titled, Five Emerging Methods Advance Customer Analytics. "These foundational techniques are key to any customer analytics function. But customer insights (CI) professionals looking to mature their analytics capability must innovate beyond traditional methods in order to advance their level of customer understanding."

BuyerScout is one example of such an innovation.

Outsell partners with the leading automotive data utility, Dataium, to gather the anonymous shopper data for BuyerScout. Outsell, leveraging its AutoMotics™ scoring models and a proprietary inference algorithm, is able to "connect the dots" between anonymous shopping behavior and existing customer data for a significant percentage of the dealers' in-market shoppers, providing the dealer's sales team with an easy-to-understand shopper score and competitive make and model data they can use to formulate effective sales strategies.

On average, 16% of the BuyerScout-identified shoppers are scored as "lower funnel," meaning they are very close to purchase. Dealers report that when they act upon the information, 1 in 5 (20%) of these high-probability shoppers purchase at the dealership within 30 days.

One dealership already using BuyerScout is Tom Hesser Chevrolet in Scranton, Penn. Internet Sales Manager Adam Jones said, "BuyerScout is fantastic and provides valuable ammo for us. The data shows us how we stack up against competition. Now that we have it, I can't imagine not using this tool at our dealership. Based on BuyerScout's scoring system, we are able to identify and qualify customers more accurately. It's another piece of the puzzle to help us win more business from other dealers."

"More than 50 percent of consumers seeking to purchase a vehicle begin gathering information six months prior -- and the majority of that time is spent online. Traditionally, it's been extremely difficult for automotive salespeople to get visibility into shoppers' readiness to purchase and vehicle/brand considerations outside of their own website and store," said Dan Smith, Vice President of Product and Marketing at Outsell. "BuyerScout is the only product available to the automotive industry that identifies active shoppers early in the purchase cycle and provides deep insight into the customer's shopping behavior prior to, and after, initial engagement with the dealership. The BuyerScout information is like gold to an automobile salesperson."

BuyerScout is available through Outsell's easy-to-use Digital Engagement Platform, which allows automobile manufacturers, agencies, marketing associations and individual dealers to share in the development of brand-consistent, analytics-driven marketing programs that drive superior sales results via personalized communications orchestrated across email, SMS, mobile, chat and social. Learn more at http://www.outsell.com/buyerscout/

About Outsell LLC
Outsell (www.outsell.com) is a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with consumers. Recognized by Inc. magazine as one of the fastest-growing companies in America, the company's award-winning Digital Engagement Platform enables its clients to engage with consumers in an analytics-driven, brand-consistent manner from the national to local level. Outsell drives measurable incremental sales for five of the top automobile manufacturers in North America.

Media Contact
Kerry Metzdorf
Big Swing Communications
Email Contact
978-463-2575

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...