News Feed Item
Outsell Launches BuyerScout(TM); Alerts Auto Dealers When Customers Are Actively Shopping for a Vehicle
Leverages Behavioral Data From More Than 12,000 Automotive Sites
|By Marketwired .
|May 27, 2014 10:00 AM EDT
MINNEAPOLIS, MN -- (Marketwired) -- 05/27/14 -- Outsell (www.outsell.com), a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with consumers, today launched BuyerScout, the first and only buyer-detection product that alerts dealers when current customers and prospects are actively shopping for a vehicle. At this time, more than 280 auto dealerships across four automotive brands are using BuyerScout to generate increased vehicle sales.
BuyerScout evaluates customers' online and offline behaviors and scores their actions to detect when they're ready to buy, combining anonymous shopper data from more than 12,000 automotive websites with a dealer's existing customer data to provide a full picture of buying behavior, brand preferences and shopping intensity. After synthesizing vehicle, customer, web and behavioral data, BuyerScout provides the dealers a daily "most likely buyers" report, identifying who's actively shopping for a vehicle, along with details on any competitive makes/models that the shoppers may also be considering. These insights allow the dealers' salespeople to focus their efforts on prospects that are deepest into the buying process, tailor their sales approach to the competitive realities, and as a result, sell more vehicles.
"Most firms' analytics efforts tend to stagnate after realizing initial gains from techniques such as segmentation, targeting, and lifetime value analysis," wrote Srividya Sridharan, Research Director at Forrester Research, Inc., in a Nov 2013 report titled, Five Emerging Methods Advance Customer Analytics. "These foundational techniques are key to any customer analytics function. But customer insights (CI) professionals looking to mature their analytics capability must innovate beyond traditional methods in order to advance their level of customer understanding."
BuyerScout is one example of such an innovation.
Outsell partners with the leading automotive data utility, Dataium, to gather the anonymous shopper data for BuyerScout. Outsell, leveraging its AutoMotics scoring models and a proprietary inference algorithm, is able to "connect the dots" between anonymous shopping behavior and existing customer data for a significant percentage of the dealers' in-market shoppers, providing the dealer's sales team with an easy-to-understand shopper score and competitive make and model data they can use to formulate effective sales strategies.
On average, 16% of the BuyerScout-identified shoppers are scored as "lower funnel," meaning they are very close to purchase. Dealers report that when they act upon the information, 1 in 5 (20%) of these high-probability shoppers purchase at the dealership within 30 days.
One dealership already using BuyerScout is Tom Hesser Chevrolet in Scranton, Penn. Internet Sales Manager Adam Jones said, "BuyerScout is fantastic and provides valuable ammo for us. The data shows us how we stack up against competition. Now that we have it, I can't imagine not using this tool at our dealership. Based on BuyerScout's scoring system, we are able to identify and qualify customers more accurately. It's another piece of the puzzle to help us win more business from other dealers."
"More than 50 percent of consumers seeking to purchase a vehicle begin gathering information six months prior -- and the majority of that time is spent online. Traditionally, it's been extremely difficult for automotive salespeople to get visibility into shoppers' readiness to purchase and vehicle/brand considerations outside of their own website and store," said Dan Smith, Vice President of Product and Marketing at Outsell. "BuyerScout is the only product available to the automotive industry that identifies active shoppers early in the purchase cycle and provides deep insight into the customer's shopping behavior prior to, and after, initial engagement with the dealership. The BuyerScout information is like gold to an automobile salesperson."
BuyerScout is available through Outsell's easy-to-use Digital Engagement Platform, which allows automobile manufacturers, agencies, marketing associations and individual dealers to share in the development of brand-consistent, analytics-driven marketing programs that drive superior sales results via personalized communications orchestrated across email, SMS, mobile, chat and social. Learn more at http://www.outsell.com/buyerscout/
About Outsell LLC
Outsell (www.outsell.com) is a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with consumers. Recognized by Inc. magazine as one of the fastest-growing companies in America, the company's award-winning Digital Engagement Platform enables its clients to engage with consumers in an analytics-driven, brand-consistent manner from the national to local level. Outsell drives measurable incremental sales for five of the top automobile manufacturers in North America.
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Mar. 22, 2017 06:30 PM EDT Reads: 1,036
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true.
In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
Mar. 22, 2017 06:15 PM EDT Reads: 3,869
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments.
In today’s fast-paced business environments, MSPs play an important role...
Mar. 22, 2017 05:45 PM EDT Reads: 1,739
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 22, 2017 04:30 PM EDT Reads: 708
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY.
Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 22, 2017 03:45 PM EDT Reads: 1,080
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 22, 2017 03:30 PM EDT Reads: 702
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY.
Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Mar. 22, 2017 03:15 PM EDT Reads: 458
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress.
In his session at @BigDataExpo, Sum...
Mar. 22, 2017 02:45 PM EDT Reads: 2,169
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 22, 2017 02:15 PM EDT Reads: 2,118
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 22, 2017 02:00 PM EDT Reads: 1,317
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 22, 2017 02:00 PM EDT Reads: 751
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Mar. 22, 2017 01:30 PM EDT Reads: 8,067
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
Mar. 22, 2017 01:15 PM EDT Reads: 1,823
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 22, 2017 12:45 PM EDT Reads: 7,686
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 22, 2017 12:00 PM EDT Reads: 1,352