Welcome!

News Feed Item

“American Express Unstaged” Welcomes Grammy® Award-Winning Pharrell Williams and Spike Lee as the First Pairing for 2014

American Express announced today that Grammy® award-winning, multiplatinum singer-songwriter and producer Pharrell Williams and award-winning director Spike Lee have been selected as the next pairing in its popular live stream music series “American Express Unstaged,” in partnership with Vevo and YouTube. Pharrell Williams’ June 3rd live streamed concert will mark the artist’s debut performance from the legendary Apollo Theater in New York City at 9:00 PM ET / 6:00 PM PT on Tuesday, June 3 at amexunstaged.com directed by Spike Lee. Tickets for the concert were made available to the public at ticketmaster.com on Friday, May 23.

“Spike Lee is an incredible visionary and I’m thrilled he agreed to collaborate with me for American Express Unstaged,” said Pharrell Williams. “I know with his direction, this will be a really special experience.”

Pharrell’s June 3rd performance represents the 14th installment within the innovative live stream music series “American Express Unstaged.” Launched in the summer of 2010 in partnership with Vevo and YouTube, “American Express Unstaged” showcases some of the music industry’s most breakthrough artists playing at landmark venues across the country, while tapping some of today’s most influential filmmakers to direct the live streams and using digital and social media to connect the online audience to the live shows in unexpected ways.

Award-winning director Spike Lee (Do the Right Thing, Miracle at St. Anna, Inside Man and When the Levees Broke: A Requiem in Four Acts), one of contemporary cinema's most influential and provocative storytellers, was brought together with Pharrell by American Express to capture the performance with a visually stunning home viewing experience. This will be his second directorial appearance in “American Express Unstaged,” following his partnership with John Legend & The Roots in September 2010.

“I am excited to collaborate with Pharrell and can’t wait to help put together a really impressive show for fans,” said Spike Lee. “As a filmmaker, the American Express Unstaged platform is really a great vehicle that enables digital innovation and will help share our creative vision with a global audience.”

American Express, in partnership with Vevo and YouTube, will provide Pharrell fans and music enthusiasts worldwide with several pre-show and in-concert innovative digital features, experiences and one-of-a-kind content that further blur the line between an at-home and in-concert “American Express Unstaged” experience:

  • Digital Photo Mosaic: Fans will have an opportunity to impact the live experience by submitting a photo of themselves, which may be shown on stage during Pharrell’s performance. To participate, fans 18 years of age or older can go to AmexUNSTAGED.com/Pharrell between May 27 and June 2 to upload their photo.
  • Digitally signed Photo of Pharrell: For the first time, American Express Unstaged fans can receive a special, digitally autographed photo from the artist by retweeting a message issued by American Express on June 3. The photo will be available to fans until June 5.
  • Backstaged: Introduced to American Express Unstaged in 2013, Backstaged aims to reward the digital audience for Tweeting. If enough fans follow the call to action and tweet using the hashtag #AmexUNSTAGED leading up to and during the live stream concert, they can unlock a special piece of digital “Backstaged” content. This content will be available for the online audience and released on amexunstaged.com after the in-venue encore.
  • Exclusive Digital Content: Leading up to the June 3rd performance, fans can visit amexunstaged.com to enjoy a series of videos featuring Pharrell and Spike Lee that will tell the stories and inspiration behind the music.
  • Choose Your Cam: The audience can control their viewing experience throughout the live show by switching between the director’s main stream and alternate in-venue vantage points.
  • Rebroadcast: Following the live performance, fans will be able to enjoy a special looped rebroadcast on amexunstaged.com. Clips of the performance will also be available at amexunstaged.com and the Vevo's web, mobile/tablet and TV apps beginning on June 6.

Fans can watch the live event everywhere they watch YouTube, Vevo’s free apps for iPhone®, iPad® and Xbox 360, and on Amex NOW, the brand’s always-on, connected TV application available across Samsung and LG connected TVs and Roku. This innovative digital stream, brought to life globally by online music leaders Vevo and YouTube, will build on previous duos such as Kings of Leon and Fred Armisen, Vampire Weekend and Steve Buscemi, The Killers and Werner Herzog, Usher and Hamish Hamilton, Kenny Chesney and Jonathan Demme, Jack White and Gary Oldman and many more.

For more information about American Express and music, visit americanexpress.com/entertainment. Leading up to the June 3 performance, fans will be able to receive insider updates by connecting with American Express at amexunstaged.com, Twitter.com/AmericanExpress or Facebook.com/AmericanExpress.

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card

About Vevo

Vevo is the world’s leading all-premium music video and entertainment platform with over 5.5 billion monthly views globally. Vevo brings a library of 100,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo’s massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.

About YouTube

Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.