News Feed Item

“American Express Unstaged” Welcomes Grammy® Award-Winning Pharrell Williams and Spike Lee as the First Pairing for 2014

American Express announced today that Grammy® award-winning, multiplatinum singer-songwriter and producer Pharrell Williams and award-winning director Spike Lee have been selected as the next pairing in its popular live stream music series “American Express Unstaged,” in partnership with Vevo and YouTube. Pharrell Williams’ June 3rd live streamed concert will mark the artist’s debut performance from the legendary Apollo Theater in New York City at 9:00 PM ET / 6:00 PM PT on Tuesday, June 3 at amexunstaged.com directed by Spike Lee. Tickets for the concert were made available to the public at ticketmaster.com on Friday, May 23.

“Spike Lee is an incredible visionary and I’m thrilled he agreed to collaborate with me for American Express Unstaged,” said Pharrell Williams. “I know with his direction, this will be a really special experience.”

Pharrell’s June 3rd performance represents the 14th installment within the innovative live stream music series “American Express Unstaged.” Launched in the summer of 2010 in partnership with Vevo and YouTube, “American Express Unstaged” showcases some of the music industry’s most breakthrough artists playing at landmark venues across the country, while tapping some of today’s most influential filmmakers to direct the live streams and using digital and social media to connect the online audience to the live shows in unexpected ways.

Award-winning director Spike Lee (Do the Right Thing, Miracle at St. Anna, Inside Man and When the Levees Broke: A Requiem in Four Acts), one of contemporary cinema's most influential and provocative storytellers, was brought together with Pharrell by American Express to capture the performance with a visually stunning home viewing experience. This will be his second directorial appearance in “American Express Unstaged,” following his partnership with John Legend & The Roots in September 2010.

“I am excited to collaborate with Pharrell and can’t wait to help put together a really impressive show for fans,” said Spike Lee. “As a filmmaker, the American Express Unstaged platform is really a great vehicle that enables digital innovation and will help share our creative vision with a global audience.”

American Express, in partnership with Vevo and YouTube, will provide Pharrell fans and music enthusiasts worldwide with several pre-show and in-concert innovative digital features, experiences and one-of-a-kind content that further blur the line between an at-home and in-concert “American Express Unstaged” experience:

  • Digital Photo Mosaic: Fans will have an opportunity to impact the live experience by submitting a photo of themselves, which may be shown on stage during Pharrell’s performance. To participate, fans 18 years of age or older can go to AmexUNSTAGED.com/Pharrell between May 27 and June 2 to upload their photo.
  • Digitally signed Photo of Pharrell: For the first time, American Express Unstaged fans can receive a special, digitally autographed photo from the artist by retweeting a message issued by American Express on June 3. The photo will be available to fans until June 5.
  • Backstaged: Introduced to American Express Unstaged in 2013, Backstaged aims to reward the digital audience for Tweeting. If enough fans follow the call to action and tweet using the hashtag #AmexUNSTAGED leading up to and during the live stream concert, they can unlock a special piece of digital “Backstaged” content. This content will be available for the online audience and released on amexunstaged.com after the in-venue encore.
  • Exclusive Digital Content: Leading up to the June 3rd performance, fans can visit amexunstaged.com to enjoy a series of videos featuring Pharrell and Spike Lee that will tell the stories and inspiration behind the music.
  • Choose Your Cam: The audience can control their viewing experience throughout the live show by switching between the director’s main stream and alternate in-venue vantage points.
  • Rebroadcast: Following the live performance, fans will be able to enjoy a special looped rebroadcast on amexunstaged.com. Clips of the performance will also be available at amexunstaged.com and the Vevo's web, mobile/tablet and TV apps beginning on June 6.

Fans can watch the live event everywhere they watch YouTube, Vevo’s free apps for iPhone®, iPad® and Xbox 360, and on Amex NOW, the brand’s always-on, connected TV application available across Samsung and LG connected TVs and Roku. This innovative digital stream, brought to life globally by online music leaders Vevo and YouTube, will build on previous duos such as Kings of Leon and Fred Armisen, Vampire Weekend and Steve Buscemi, The Killers and Werner Herzog, Usher and Hamish Hamilton, Kenny Chesney and Jonathan Demme, Jack White and Gary Oldman and many more.

For more information about American Express and music, visit americanexpress.com/entertainment. Leading up to the June 3 performance, fans will be able to receive insider updates by connecting with American Express at amexunstaged.com, Twitter.com/AmericanExpress or Facebook.com/AmericanExpress.

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card

About Vevo

Vevo is the world’s leading all-premium music video and entertainment platform with over 5.5 billion monthly views globally. Vevo brings a library of 100,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo’s massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.

About YouTube

Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
DevOps is speeding towards the IT world like a freight train and the hype around it is deafening. There is no reason to be afraid of this change as it is the natural reaction to the agile movement that revolutionized development just a few years ago. By definition, DevOps is the natural alignment of IT performance to business profitability. The relevance of this has yet to be quantified but it has been suggested that the route to the CEO’s chair will come from the IT leaders that successfully ma...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.