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TrafficLand and Global Weather Corporation Complete Agreement to Market New Service Offering Weather Forecasts and Current Road Conditions

TrafficLand®, the largest authorized aggregator of live traffic video in the U.S., announced today it has reached an agreement with Global Weather Corp. (GWC) to market a service combining hyper-local forecasts of road and atmospheric weather conditions with real-time local traffic camera video.

The combined content is available through an application programming interface (API) that allows customers to choose data layers, which can include hyper-local weather data for road conditions, temperature, precipitation and wind speed, as well as real-time video from local roadside traffic cameras. The new service, delivered from a commercial grade datacenter and network, is scalable for mass audiences.

“For many years we’ve seen a strong synergy between changing weather conditions and rising demand for the Department of Transportation camera video on our network,” said Lawrence Nelson, CEO of TrafficLand. “What could be better for understanding road conditions than the convergence of TrafficLand’s real-time video with GWC’s weather content, which is recognized as the most accurate weather forecast available.”

“We formed GWC to commercialize the world’s best weather forecasting technologies developed at the National Center for Atmospheric Research,” said Mark Flolid, GWC’s chief executive officer. “Our technology is constantly learning local weather conditions and validating our global forecasts against observations on the ground. Using TrafficLand’s extensive national network of real-time traffic camera data will allow GWC to apply our technology to road surface conditions forecast for all US roads. This is of significant value to commercial and consumer vehicles markets in which weather related accidents account for 24% of all crashes and the costs to the loss of life, personal injury and property damage run into the billions of dollars annually.”

About TrafficLand

TrafficLand is the largest authorized aggregator and distributor of live traffic video in the U.S. Its patented Image Engine® technology provides single-source access to live traffic video from over 18,000 traffic cameras, in more than 200 cities on its network. Video formats and services offered by TrafficLand support mobile applications, traveler information websites, broadcast traffic reporting, navigation devices and a dedicated service for DOTs and public safety agencies to aid traffic management and emergency response. More information is available about TrafficLand at www.trafficland.com.

About Global Weather Corporation

Global Weather Corporation® (GWC) offers the most accurate real-time precision weather forecasts in the world. They serve a growing demand by businesses and consumers who require accurate and timely forecast to improve decision-making, and increase operational efficiency. GWC’s forecasts are based upon automated machine based learning that continually tunes the forecast to local conditions and delivered through a scalable web services model for any location on the earth. For more information, visit: www.globalweathercorp.com

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