Welcome!

News Feed Item

Can a Free Weight-Control App Also Feed the Hungry? foodtweeks™ Is Launching Now

Walker Health Labs, designers of surprising commercial solutions that also make a difference for big social problems, over the holiday weekend launched foodtweeks, a free app that combines weight management with feeding the hungry.

Rather than relying on traditional calorie-counting, willpower-based strategy, foodtweeks supports a daily habit that is easy to do and is already shared by tens of millions of Americans.

“800 million times a day in America, weight-conscious individuals ‘tweek’ their food by making small changes that remove unwanted calories,” said foodtweeks founder Jay Walker. “For example, they ask for less mayo, drink diet soda, or buy a low-fat dressing. But they don’t weigh food portions or count calories when they do it.

“With foodtweeks, this approach is smarter, easier and more effective than ever,” said Walker.

Users simply tell the app what food they are thinking of buying, eating or preparing. The app instantly displays images of suggested “tweeks” that remove enough calories to make a positive difference – but not in a way that changes the taste or leaves users hungry.

foodtweeks maintains a crowdsourced picture database of more than 44,000 small changes that show users how to “tweek” everything from a particular brand of cheeseburger at a national restaurant chain, to grocery store purchases and homemade dishes of every kind.

“foodtweeks is not about telling you what to eat,” said Mr. Walker. “It’s about sensibly, and almost invisibly, removing unwanted calories from the foods you like...while doing good for people in your community at the same time.”

As an exciting extra benefit, every time a foodtweeks user tweeks her food, she helps feed the hungry. For every set of calories tweeked out of an item, foodtweeks makes a donation to a local food bank that provides the same number of nutritious calories to feed hungry families...at no cost to the foodtweeks user.

“For most people, just three tweeks a day is enough to make a positive impact on weight,” said Elisa Shannon, foodtweeks Executive Vice President of Partnership Development. “A couple of days of tweeking provides a full meal to a hungry family.” (Posting each tweek on Facebook or Twitter doubles the donation.)

foodtweeks is currently establishing working relationships with dozens of respected food banks from Connecticut to California, said Shannon, a former food bank executive.

foodtweeks is advertiser-supported. Users will be delighted to receive an ongoing series of free discount coupons for potential “tweeks” from restaurants, grocery stores, and packaged food manufacturers.

Advertisers will be excited about the opportunity to show off their lower-calorie choices at the precise moment of purchase – and a moment when many users are ready and willing to make a change to their core menu.

In addition, foodtweeks supplies invaluable data to advertisers by amassing a complete picture of what consumers buy, make and eat. This leads to unique consumer insights, ensuring that advertisers reach precisely the right audience at precisely the right time.

For the week following its launch (May 24th – May 30th), for each foodtweeks account created by a unique consumer, the company will donate two free meals to local food banks around the country.

“foodtweeks believes the reason most weight management efforts fail is because they work against human nature,” said foodtweeks founder Jay Walker. “foodtweeks is designed to work with people’s natural desires and behaviors. It’s fun to tweek your food -- and it’s even more rewarding when you know you’re feeding a hungry person every time you do.”

Mr. Walker, the inventor of foodtweeks, is also the chairman of Patent Properties and curator of TEDMED, the health and medicine edition of the famous TED conference. A noted entrepreneur, he has founded three companies that serve more than 50 million customers. He is best known as the creator of Priceline, which brought a new level of value to the travel industry.

www.foodtweeks.com 
facebook.com/Foodtweeks 
twitter.com/Foodtweeks 
https://vimeo.com/55023578

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and deve...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It doe...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
As cloud adoption continues to transform business, today’s global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.