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Can a Free Weight-Control App Also Feed the Hungry? foodtweeks™ Is Launching Now
|By Business Wire
|May 27, 2014 12:58 PM EDT
Walker Health Labs, designers of surprising commercial solutions that
also make a difference for big social problems, over the holiday weekend
launched foodtweeks, a free app that combines weight management
with feeding the hungry.
Rather than relying on traditional calorie-counting, willpower-based
strategy, foodtweeks supports a daily habit that is easy to do and is
already shared by tens of millions of Americans.
“800 million times a day in America, weight-conscious individuals
‘tweek’ their food by making small changes that remove unwanted
calories,” said foodtweeks founder Jay Walker. “For example, they ask
for less mayo, drink diet soda, or buy a low-fat dressing. But they
don’t weigh food portions or count calories when they do it.
“With foodtweeks, this approach is smarter, easier and more effective
than ever,” said Walker.
Users simply tell the app what food they are thinking of buying, eating
or preparing. The app instantly displays images of suggested “tweeks”
that remove enough calories to make a positive difference – but not
in a way that changes the taste or leaves users hungry.
foodtweeks maintains a crowdsourced picture database of more than 44,000
small changes that show users how to “tweek” everything from a
particular brand of cheeseburger at a national restaurant chain, to
grocery store purchases and homemade dishes of every kind.
“foodtweeks is not about telling you what to eat,” said Mr. Walker.
“It’s about sensibly, and almost invisibly, removing unwanted calories
from the foods you like...while doing good for people in your community
at the same time.”
As an exciting extra benefit, every time a foodtweeks user tweeks her
food, she helps feed the hungry. For every set of calories tweeked out
of an item, foodtweeks makes a donation to a local food bank that
provides the same number of nutritious calories to feed hungry
families...at no cost to the foodtweeks user.
“For most people, just three tweeks a day is enough to make a positive
impact on weight,” said Elisa Shannon, foodtweeks Executive Vice
President of Partnership Development. “A couple of days of tweeking
provides a full meal to a hungry family.” (Posting each tweek on
Facebook or Twitter doubles the donation.)
foodtweeks is currently establishing working relationships with dozens
of respected food banks from Connecticut to California, said Shannon, a
former food bank executive.
foodtweeks is advertiser-supported. Users will be delighted to receive
an ongoing series of free discount coupons for potential “tweeks” from
restaurants, grocery stores, and packaged food manufacturers.
Advertisers will be excited about the opportunity to show off their
lower-calorie choices at the precise moment of purchase – and a moment
when many users are ready and willing to make a change to their core
In addition, foodtweeks supplies invaluable data to advertisers by
amassing a complete picture of what consumers buy, make and eat. This
leads to unique consumer insights, ensuring that advertisers reach
precisely the right audience at precisely the right time.
For the week following its launch (May 24th – May 30th),
for each foodtweeks account created by a unique consumer, the company
will donate two free meals to local food banks around the country.
“foodtweeks believes the reason most weight management efforts fail is
because they work against human nature,” said foodtweeks founder Jay
Walker. “foodtweeks is designed to work with people’s natural desires
and behaviors. It’s fun to tweek your food -- and it’s even more
rewarding when you know you’re feeding a hungry person every time you
Mr. Walker, the inventor of foodtweeks, is also the chairman of Patent
Properties and curator of TEDMED, the health and medicine edition of the
famous TED conference. A noted entrepreneur, he has founded three
companies that serve more than 50 million customers. He is best known as
the creator of Priceline, which brought a new level of value to the
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