Welcome!

News Feed Item

JICA and Sony to Jointly Host Public Viewing in Cote d'Ivoire during the 2014 FIFA World Cup

Connecting the local community with dreams and passion for football

Tokyo, May 28, 2014 - (JCN Newswire) - Japan International Cooperation Agency ("JICA") and Sony Corporation ("Sony") today announced that they will jointly host public viewing(1) events in Cote d'Ivoire during the 2014 FIFA World Cup, at which Cote d'Ivoire will be an Africa representative. Cote d'Ivoire is one of the world's leading football nations, and is set to face Japan in the countries' opening match of the 2014 FIFA World Cup, which kicks off on June 14th.

JICA believes that football has the power to uplift and give hope to the people of Cote d'Ivoire, which is currently walking on the path towards reconstruction and rebuilding of their nation. Cote d'Ivoire has been struggling with social and economic turmoil since the 1990s. During such a period of unrest, football has always been the source of hope that enabled people to envisage peace and reintegration.

In December 2005, they secured a place for Cote d'Ivoire in the FIFA World Cup of the following year, the players sat down at the pitch and appealed for peace towards their fellow nationals. In 2011, after putting an end to its 20-year-long civil war, the Government of Cote d'Ivoire established the "Dialogue, Truth and Reconciliation Commission," to which the Ivorian football superstar Didier Drogba was invited as a member. The government of Cote d'Ivoire focuses its national reconstruction efforts on creating a society where the former enemies can live harmoniously. JICA supports this effort of "social cohesion" by assisting the restoration of public trust at the community level and the integration of the country's division between the North and the South(2)(3).

Sony has been engaging in various efforts around the world to support children and communities facing social issues such as poverty and conflict, together with partners such as international organizations and NGOs. Furthermore, from a business perspective, Africa is a region of growing importance, where delivering enjoyment through football in order to enhance Sony's presence and engage with local communities is also a key marketing initiative.

This series of free, outdoor public viewing events will be held within communities including those without access to electricity and rarely have the opportunity to enjoy television due to the lack of infrastructure, and are intended to mainly attract children and young people. At the venues, audio and video equipment provided by Sony will be used to project football matches in hi-definition on 200-inch screens. With the support of FIFA (Fed-eration Internationale de Football Association)(4), of which Sony is an Official Partner, the public viewings will show live or recorded Cote d'Ivoire matches from this year's FIFA World Cup as well as major Cote d'Ivoire team games from the past. Sony will also be providing its own power supply system to deliver power to areas without electricity, leveraging its olivine-type lithium-ion iron phosphate rechargeable batteries and control technology for energy storage module systems to power the screenings. Sony's audio and video equipment such as its SHAKE Home Audio system - developed with inputs from African consumers and perfect for outdoor events - will also be used to enhance the screenings(5), while Sony engineers will provide on-site technical support.

In the public viewing events, JICA, as a part of its technical cooperation projects, will organize a series of programs such as quizzes and plays, aiming to promote social cohesion, in which the local youths and children, the leaders of the next generation, will play the lead roles. Moreover, friendly matches between the "mixed" teams combining members across different social groups are also to be arranged in order to re-build the bond between them.

For Sony, a company committed to inspiring and fulfilling the curiosity of people around the world, these public viewing events are an opportunity to enhance its brand recognition and generate interest in its products among local communities, while at the same time cultivating the dreams and passion of the people of Cote d'Ivoire by delivering their national team's performances to communities across the country. On the other hand, JICA intends to accelerate its effort in supporting the country's social cohesion and the rebuilding of the communities which experienced conflicts and division, with the help of Sony's high-skill technology and the uplifting power that football can bring to the people.

During the 2014 FIFA World Cup, 10 public viewing events are planned to be held among local communities in cities including the largest city, Abidjan, and the capital city, Yamoussoukro, and are expected to attract approximately 8,000 participants. JICA and Sony will be harnessing their respective expertise and working together to deliver an unforgettable experience to the people of Cote d'Ivoire of embracing the shared passion of football as one.

Note:

(1) JICA and Sony has jointly implemented a public viewing project in 2010.
(2) Details on JICA's Project of the Development of Urban Master Plan and Project on the Reinforcement of Communities for Promoting Social Cohesion in Greater Abidjan.
(3) Details on JICA's Project on Human Resource Development for Strengthening Local Administration in Central and Northern Areas of Cote d'Ivoire.
(4) Sony is an Official FIFA Partner from 2007 to 2014.
(5) The public viewing system incorporates various Sony products, including the VPL-FHZ55 video projector, AWS-750 live production solution, SHAKE Home Audio system, VAIO Pro 13 personal computer, DWZ-M70 digital wireless vocal/speech set and SRG-300HW pan/tilt/zoom camera.

About Sony

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $72 billion for the fiscal year ended March 31, 2013. Sony Global Web Site: http://www.sony.net/.



Source: Sony

Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net

More Stories By JCN Newswire

Copyright 2008 JCN Newswire. All rights reserved. Republication or redistribution of JCN Newswire content is expressly prohibited without the prior written consent of JCN Newswire. JCN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.