Welcome!

News Feed Item

Stryker Education Channel and Calendar Nears 2500 Registered Users

The number of visitors and professional registrants to the Stryker Education Channel and Education Calendar continues to grow steadily in 2014. The video-focused channel designed as a centralized location for Stryker Endoscopy Video content now has 2,440 confirmed registrants. More than 25% of those visitors have identified themselves as Physicians. None of the registrants are Stryker employees, as Stryker has enacted an Active Directory for easier access to the site.

The Stryker Education Channel launched to the public on March 26, 2013. The site http://educationchannel.stryker.com/ can be accessed from the Stryker.com Education & Training area and contains more than two dozens pieces of surgical video and didactic presentations from key opinion leaders focusing on the use of Stryker Endoscopic technology in the specialty areas of OB/GYN, Orthopaedics, General Surgery and Colorectal. Through a steady series of Audience Generation Campaigns and Physician Targeted Email Campaigns directed by BroadcastMed, the channel traffic has remained consistent with a total of 43,244 Unique Entrances to the Channel since inception. Of that total number of site Entrances, the Stryker Education Calendar, which contains listings of more than 150 Professional Education and Training Opportunities, Association Meetings and Skills Courses, covering over 20 Surgical and Clinical Specialty areas, has accounted for 11,500 Unique Pageviews.

The greatest amount of qualitative data for the Education Channel can be extracted from the registration database. The individual data contains name, email address, city, state, country, zip/postal code, hospital affiliation, area of interest/specialty, “describe yourself” (physician, PA, nurse, allied healthcare professional, student, patient, other), and an Opt-In for determining if viewers would like to receive more information from Stryker.

Some of the highlights from the data analysis illustrates:

• 2440 Registrants, among those are;

• 612 Self-identified Physicians

• 487 Nurses, Allied Health Professionals, Hospital Admins.

• 735 Students and Educators

• 68 Marketing & Business Development Associates

• 540 Patient/Caregiver/Other

• 1570 registrants are US based/869 OUS

• 1419 have requested more information from Stryker

The audience for the channel is quite diverse from a geographical perspective. An assessment of the registration data finds viewers from 110 different counties, including:

• 1157 – United States

• 254 -– UK and Europe

• 135--- India and Pakistan

• 132 ---Middle East and Africa

• 116 --- China, Japan, SE Asia, Mainland Asia

• 81 ---- Mexico, Central and South America

• 65 ---- Middle East and Africa

In addition, traffic to the site has come from a combination of sources. The majority has come directly from Stryker.com, while a large audience has also come from Audience Generation Campaigns and Physician Targeted Email Campaigns directed by Stryker’s partnership with BroadcastMed.

REFERRING TRAFFIC

• 48% - Stryker.com

• 34% - BroadcastMed and ORLive.com (direct, newsletters, banners, pressers, preview player)

• 8% -- Organic web searches (Google, Bing)

• 1% -- sportsmedicine.stryker.com

Stryker continues to expand the offerings on the Branded Channel in additional specialty areas beyond Endoscopy. In the past months, new video content has included Craniomaxillofacial and Sports Medicine.

About Stryker

Stryker is one of the world's leading medical technology companies and together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative medical technologies, including reconstructive, medical and surgical, and neurotechnology and spine products to help people lead more active and more satisfying lives. Stryker products and services are available in over 100 countries around the world. Please contact us for more information at www.stryker.com.

About BroadcastMed, Inc.

BroadcastMed, Inc. is a digital medical broadcasting company. We help the world’s leading hospitals, medical device, medical education and life sciences companies create and distribute trusted educational content to physicians, allied healthcare professionals and patients. Our clients rely on us to deliver measurable results by expanding their reach through the BroadcastMed Network. The Network includes affiliated broadcast channels feature educational content from some of the world’s top hospitals and physician experts. Also among the BroadcastMed Network affiliates is ORLive.com, a leading digital destination for physicians. For more information visit www.broadcastmed.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, shared the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...