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Stryker Education Channel and Calendar Nears 2500 Registered Users
|By Business Wire
|May 28, 2014 03:30 AM EDT
The number of visitors and professional registrants to the Stryker
Education Channel and Education Calendar continues to grow steadily in
2014. The video-focused channel designed as a centralized location for
Stryker Endoscopy Video content now has 2,440 confirmed registrants.
More than 25% of those visitors have identified themselves as
Physicians. None of the registrants are Stryker employees, as Stryker
has enacted an Active Directory for easier access to the site.
The Stryker Education Channel launched to the public on March 26, 2013.
The site http://educationchannel.stryker.com/
can be accessed from the Stryker.com Education & Training area and
contains more than two dozens pieces of surgical video and didactic
presentations from key opinion leaders focusing on the use of Stryker
Endoscopic technology in the specialty areas of OB/GYN, Orthopaedics,
General Surgery and Colorectal. Through a steady series of Audience
Generation Campaigns and Physician Targeted Email Campaigns directed by
BroadcastMed, the channel traffic has remained consistent with a total
of 43,244 Unique Entrances to the Channel since inception. Of that total
number of site Entrances, the Stryker
Education Calendar, which contains listings of more than 150
Professional Education and Training Opportunities, Association Meetings
and Skills Courses, covering over 20 Surgical and Clinical Specialty
areas, has accounted for 11,500 Unique Pageviews.
The greatest amount of qualitative data for the Education Channel can be
extracted from the registration database. The individual data contains
name, email address, city, state, country, zip/postal code, hospital
affiliation, area of interest/specialty, “describe yourself” (physician,
PA, nurse, allied healthcare professional, student, patient, other), and
an Opt-In for determining if viewers would like to receive more
information from Stryker.
Some of the highlights from the data analysis illustrates:
• 2440 Registrants, among those are;
• 612 Self-identified Physicians
• 487 Nurses, Allied Health Professionals, Hospital Admins.
• 735 Students and Educators
• 68 Marketing & Business Development Associates
• 540 Patient/Caregiver/Other
• 1570 registrants are US based/869 OUS
• 1419 have requested more information from Stryker
The audience for the channel is quite diverse from a geographical
perspective. An assessment of the registration data finds viewers from
110 different counties, including:
• 1157 – United States
• 254 -– UK and Europe
• 135--- India and Pakistan
• 132 ---Middle East and Africa
• 116 --- China, Japan, SE Asia, Mainland Asia
• 81 ---- Mexico, Central and South America
• 65 ---- Middle East and Africa
In addition, traffic to the site has come from a combination of sources.
The majority has come directly from Stryker.com, while a large audience
has also come from Audience Generation Campaigns and Physician Targeted
Email Campaigns directed by Stryker’s partnership with BroadcastMed.
• 48% - Stryker.com
• 34% - BroadcastMed and ORLive.com (direct, newsletters, banners,
pressers, preview player)
• 8% -- Organic web searches (Google, Bing)
• 1% -- sportsmedicine.stryker.com
Stryker continues to expand the offerings on the Branded Channel in
additional specialty areas beyond Endoscopy. In the past months, new
video content has included Craniomaxillofacial
Stryker is one of the world's leading medical technology companies and
together with our customers, we are driven to make healthcare better.
The Company offers a diverse array of innovative medical technologies,
including reconstructive, medical and surgical, and neurotechnology and
spine products to help people lead more active and more satisfying
lives. Stryker products and services are available in over 100 countries
around the world. Please contact us for more information at www.stryker.com.
About BroadcastMed, Inc.
BroadcastMed, Inc. is a digital medical broadcasting company. We help
the world’s leading hospitals, medical device, medical education and
life sciences companies create and distribute trusted educational
content to physicians, allied healthcare professionals and patients. Our
clients rely on us to deliver measurable results by expanding their
reach through the BroadcastMed Network. The Network includes affiliated
broadcast channels feature educational content from some of the world’s
top hospitals and physician experts. Also among the BroadcastMed Network
affiliates is ORLive.com, a leading digital destination for physicians.
For more information visit www.broadcastmed.com.
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