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BURGER KING(R) Canada Beefs Up With New Double Patty Burger

Arrival of new BIG KING(TM) Sandwich shakes up burger landscape in Canada

TORONTO, ONTARIO -- (Marketwired) -- 05/28/14 -- BURGER KING® Canada is announcing the launch of the new BIG KING™ sandwich across Canada. The new beefed up burger is made with a quarter pound of 100 per cent beef, fire-grilled to perfection. The BIG KING™ features two savory beef patties, freshly cut lettuce, crisp onions and a tangy sauce, all on a three-layer warm, toasted sesame seed bun.

The BIG KING™ sandwich made industry news when it launched in the U.S. in February to rave reviews. It is now available in Canada as part of the NEW BIG KING™ $5 Meal Deal or $3.99 for a single sandwich.

"The BIG KING™ is truly big in every way - bigger flavor, bigger taste," said Tracy Chin-Sam, Associate Marketing Director, BURGER KING® Canada. "The only thing that's small about it is the price."

The new fire-grilled double-patty sandwich is the first member of the BIG KING™ Collection, a new menu lineup being rolled out across Canada over the coming months. Also launching is the Chicken BIG KING™, made with two crispy chicken patties, fresh lettuce, pickles, onions and a tangy sauce between a warm toasted three-layer bun.

The BIG KING™ Collection also coincides with the introduction of two new menu choices, the BBQ Bacon WHOPPER® and the new BURGER KING® Buffalo Chicken Strips.


Founded in 1954, BURGER KING® Worldwide is the second largest quick serve hamburger chain in the world. The original HOME OF THE WHOPPER®, BURGER KING® operates in nearly 13,000 locations serving more than 11 million guests daily in 86 countries and territories worldwide.


Redberry Investments Corp. is the master franchisee for BURGER KING® in Canada, representing the approximately 300 BURGER KING® restaurants nationwide. Founded in 2005, Redberry is a privately-held, Quebec corporation with more than 6,000 employees and offices in Montreal, Toronto, Calgary and Detroit. For more information please visit www.burgerking.ca.

Pilot PMR
Katy James
416-462-0199 ext. 236
[email protected]

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