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BURGER KING(R) Canada Beefs Up With New Double Patty Burger

Arrival of new BIG KING(TM) Sandwich shakes up burger landscape in Canada

TORONTO, ONTARIO -- (Marketwired) -- 05/28/14 -- BURGER KING® Canada is announcing the launch of the new BIG KING™ sandwich across Canada. The new beefed up burger is made with a quarter pound of 100 per cent beef, fire-grilled to perfection. The BIG KING™ features two savory beef patties, freshly cut lettuce, crisp onions and a tangy sauce, all on a three-layer warm, toasted sesame seed bun.

The BIG KING™ sandwich made industry news when it launched in the U.S. in February to rave reviews. It is now available in Canada as part of the NEW BIG KING™ $5 Meal Deal or $3.99 for a single sandwich.

"The BIG KING™ is truly big in every way - bigger flavor, bigger taste," said Tracy Chin-Sam, Associate Marketing Director, BURGER KING® Canada. "The only thing that's small about it is the price."

The new fire-grilled double-patty sandwich is the first member of the BIG KING™ Collection, a new menu lineup being rolled out across Canada over the coming months. Also launching is the Chicken BIG KING™, made with two crispy chicken patties, fresh lettuce, pickles, onions and a tangy sauce between a warm toasted three-layer bun.

The BIG KING™ Collection also coincides with the introduction of two new menu choices, the BBQ Bacon WHOPPER® and the new BURGER KING® Buffalo Chicken Strips.

ABOUT BURGER KING WORLDWIDE

Founded in 1954, BURGER KING® Worldwide is the second largest quick serve hamburger chain in the world. The original HOME OF THE WHOPPER®, BURGER KING® operates in nearly 13,000 locations serving more than 11 million guests daily in 86 countries and territories worldwide.

ABOUT BURGER KING CANADA

Redberry Investments Corp. is the master franchisee for BURGER KING® in Canada, representing the approximately 300 BURGER KING® restaurants nationwide. Founded in 2005, Redberry is a privately-held, Quebec corporation with more than 6,000 employees and offices in Montreal, Toronto, Calgary and Detroit. For more information please visit www.burgerking.ca.

Contacts:
Pilot PMR
Katy James
416-462-0199 ext. 236
Katy@pilotpmr.com
www.burgerking.ca

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