Welcome!

News Feed Item

McDonald's USA Connects More Fans With FIFA World Cup(TM) Experiences

Company Celebrates Sponsorship With New "Peel. Play. Ole, Ole" In-Store Game and Online Sweepstakes, First-Time Global Redesign of Iconic Fry Boxes With Soccer-Inspired Art

OAK BROOK, IL -- (Marketwired) -- 05/28/14 -- To celebrate its sponsorship of the 2014 FIFA World Cup™, McDonald's USA is connecting soccer fans with once-in-a-lifetime trips to experience the 2014 FIFA World Cup™ in Brazil.

McDonald's will award lucky fans with trips to Rio de Janeiro as part of the national "Peel. Play. Olé, Olé" game, which starts June 10 in restaurants and online. Awarded during the first two weeks of the online sweepstakes, the trip to Brazil includes tickets to the third-place and FIFA World Cup™ Final match, fan access and more. Entry for a chance to win a trip to the FIFA World Cup™ ends June 23.

And for the first time, McDonald's will redesign its world-famous Large and Medium fry boxes globally with original street art that reflects the beauty and passion of soccer. The unique packaging also unlocks the new high-tech mobile app GOL!, which allows soccer fans from every corner of the world to engage with each other through a fun, virtual trick-shot challenge.

Along with the "Peel. Play. Olé, Olé" game, McDonald's is making even more global connections through its sponsorship of the FIFA World Cup™. McDonald's is building on existing programs for soccer enthusiasts to experience the thrill of the FIFA World Cup™ first-hand, including the McDonald's Player Escort program. This year, McDonald's USA is sending 26 U.S. kids ages 6 to 10 to attend matches in Brazil, meet some of the world's best soccer players and walk hand-in-hand with them onto the field before their match. Earlier this month, McDonald's selected its Player Escorts from across the country.

"Soccer is a passion for people of all ages across the globe, and the FIFA World Cup™ is the stage for the world to come together and celebrate victories and sportsmanship," said Dean Barrett, senior vice president, global relationship officer, McDonald's Corporation. "From the Player Escort program to our new sweepstakes, McDonald's USA is helping more people than ever before to experience the FIFA World Cup™ live in Brazil in an unforgettable way."

Customers and fans who won't be traveling to Brazil can still join in the celebration with the "Peel. Play. Olé, Olé" in-store instant win game and online sweepstakes. For both the online and in-store game, customers peel game pieces off McDonald's products, including the Egg McMuffin®, Large Fries, Big Mac® and 10- and 20-piece Chicken McNuggets®.

Some customers will be instant winners and receive prizes like Arch Cards valued at $10, $50 or $100, U.S. Soccer gear, Fanatics.com digital gift codes and free McDonald's food: Medium McCafé® Coffee, Bacon Clubhouse Sandwich, Medium Fries, Premium McWrap®, Large Soft Drink or Oatmeal.

All game pieces include a special code, which customers can use to enter online at www.mcdonegoal.com for a chance to win a trip to the FIFA World Cup Brazil™ this July, in addition to prizes provided by McDonald's partners including U.S. Soccer and Fanatics.com:

  • U.S. Soccer: Game Experience trips that include tickets to a 2014 U.S. Soccer match, access to watch public training the day before the game and warm-ups from the field, a locker room and stadium tour and a custom U.S. Soccer kit.

  • Fanatics.com: Digital gift codes valued at $10, $50 and $100, along with 20 percent off coupons listed below each game piece.

McDonald's has been a supporter of soccer at both the global and grassroots levels for more than 25 years. The Company has served as an Official Sponsor and the Official Restaurant of the FIFA World Cup™ since the United States Tournament in 1994, continuing for each FIFA World Cup™ through to the 2014 FIFA World Cup Brazil™.

NO PURCHASE NECESSARY TO ENTER, PLAY OR WIN A PRIZE. A PURCHASE WILL NOT INCREASE CHANCES OF WINNING. Internet access & valid email required for Online Sweepstakes entry. In-Store Game open to residents of the 50 US&DC, begins 6/10/14, ends 7/7/14, or while supplies last. Online Sweepstakes includes six weekly entry periods beginning on 6/10/14 at 12:00:00 a.m. ET, and ending on 7/21/14 at 11:59:59 p.m. ET. Must be 18+ to enter Online Sweepstakes. Participation is subject to Official Rules available at participating McDonald's restaurants and McdOneGoal.com; see for restrictions, prizes/claim details, ARVs, odds and no purchase participation. Message & data rates may apply to mobile participation. Void where prohibited. Sponsor: McDonald's USA, LLC, Oak Brook, IL 60523.

About McDonald's

McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter and Facebook.

About U.S. Soccer

Founded in 1913, U.S. Soccer is the non-for-profit, governing body of soccer in the United States and has helped chart the course for the game for more than 100 years. During this time, the Federation's mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sport's development and growth in the United States during the past 25 years has been nothing short of remarkable as U.S. Soccer's National Teams have continually succeeded on the world stage and, with the assistance of its members, the fan support and participation in the game continues to reach new heights. For more information, visit www.ussoccer.com.

About Fanatics

Fanatics is a leading online retailer of officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. As a Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands. In addition, the company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and e-stores for over 150 collegiate and professional team properties. For more information about Fanatics, Inc., please visit http://www.fanaticsinc.com.

McDonald's, McWrap, McMuffin, McNuggets, Arch Card, McCafe and Big Mac are registered trademarks of McDonald's Corporation and its affiliates. © 2014 McDonald's.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
SYS-CON Events announced today that Zerto will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clou...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...