Welcome!

News Feed Item

McDonald's USA Connects More Fans With FIFA World Cup(TM) Experiences

Company Celebrates Sponsorship With New "Peel. Play. Ole, Ole" In-Store Game and Online Sweepstakes, First-Time Global Redesign of Iconic Fry Boxes With Soccer-Inspired Art

OAK BROOK, IL -- (Marketwired) -- 05/28/14 -- To celebrate its sponsorship of the 2014 FIFA World Cup™, McDonald's USA is connecting soccer fans with once-in-a-lifetime trips to experience the 2014 FIFA World Cup™ in Brazil.

McDonald's will award lucky fans with trips to Rio de Janeiro as part of the national "Peel. Play. Olé, Olé" game, which starts June 10 in restaurants and online. Awarded during the first two weeks of the online sweepstakes, the trip to Brazil includes tickets to the third-place and FIFA World Cup™ Final match, fan access and more. Entry for a chance to win a trip to the FIFA World Cup™ ends June 23.

And for the first time, McDonald's will redesign its world-famous Large and Medium fry boxes globally with original street art that reflects the beauty and passion of soccer. The unique packaging also unlocks the new high-tech mobile app GOL!, which allows soccer fans from every corner of the world to engage with each other through a fun, virtual trick-shot challenge.

Along with the "Peel. Play. Olé, Olé" game, McDonald's is making even more global connections through its sponsorship of the FIFA World Cup™. McDonald's is building on existing programs for soccer enthusiasts to experience the thrill of the FIFA World Cup™ first-hand, including the McDonald's Player Escort program. This year, McDonald's USA is sending 26 U.S. kids ages 6 to 10 to attend matches in Brazil, meet some of the world's best soccer players and walk hand-in-hand with them onto the field before their match. Earlier this month, McDonald's selected its Player Escorts from across the country.

"Soccer is a passion for people of all ages across the globe, and the FIFA World Cup™ is the stage for the world to come together and celebrate victories and sportsmanship," said Dean Barrett, senior vice president, global relationship officer, McDonald's Corporation. "From the Player Escort program to our new sweepstakes, McDonald's USA is helping more people than ever before to experience the FIFA World Cup™ live in Brazil in an unforgettable way."

Customers and fans who won't be traveling to Brazil can still join in the celebration with the "Peel. Play. Olé, Olé" in-store instant win game and online sweepstakes. For both the online and in-store game, customers peel game pieces off McDonald's products, including the Egg McMuffin®, Large Fries, Big Mac® and 10- and 20-piece Chicken McNuggets®.

Some customers will be instant winners and receive prizes like Arch Cards valued at $10, $50 or $100, U.S. Soccer gear, Fanatics.com digital gift codes and free McDonald's food: Medium McCafé® Coffee, Bacon Clubhouse Sandwich, Medium Fries, Premium McWrap®, Large Soft Drink or Oatmeal.

All game pieces include a special code, which customers can use to enter online at www.mcdonegoal.com for a chance to win a trip to the FIFA World Cup Brazil™ this July, in addition to prizes provided by McDonald's partners including U.S. Soccer and Fanatics.com:

  • U.S. Soccer: Game Experience trips that include tickets to a 2014 U.S. Soccer match, access to watch public training the day before the game and warm-ups from the field, a locker room and stadium tour and a custom U.S. Soccer kit.

  • Fanatics.com: Digital gift codes valued at $10, $50 and $100, along with 20 percent off coupons listed below each game piece.

McDonald's has been a supporter of soccer at both the global and grassroots levels for more than 25 years. The Company has served as an Official Sponsor and the Official Restaurant of the FIFA World Cup™ since the United States Tournament in 1994, continuing for each FIFA World Cup™ through to the 2014 FIFA World Cup Brazil™.

NO PURCHASE NECESSARY TO ENTER, PLAY OR WIN A PRIZE. A PURCHASE WILL NOT INCREASE CHANCES OF WINNING. Internet access & valid email required for Online Sweepstakes entry. In-Store Game open to residents of the 50 US&DC, begins 6/10/14, ends 7/7/14, or while supplies last. Online Sweepstakes includes six weekly entry periods beginning on 6/10/14 at 12:00:00 a.m. ET, and ending on 7/21/14 at 11:59:59 p.m. ET. Must be 18+ to enter Online Sweepstakes. Participation is subject to Official Rules available at participating McDonald's restaurants and McdOneGoal.com; see for restrictions, prizes/claim details, ARVs, odds and no purchase participation. Message & data rates may apply to mobile participation. Void where prohibited. Sponsor: McDonald's USA, LLC, Oak Brook, IL 60523.

About McDonald's

McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter and Facebook.

About U.S. Soccer

Founded in 1913, U.S. Soccer is the non-for-profit, governing body of soccer in the United States and has helped chart the course for the game for more than 100 years. During this time, the Federation's mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sport's development and growth in the United States during the past 25 years has been nothing short of remarkable as U.S. Soccer's National Teams have continually succeeded on the world stage and, with the assistance of its members, the fan support and participation in the game continues to reach new heights. For more information, visit www.ussoccer.com.

About Fanatics

Fanatics is a leading online retailer of officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. As a Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands. In addition, the company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and e-stores for over 150 collegiate and professional team properties. For more information about Fanatics, Inc., please visit http://www.fanaticsinc.com.

McDonald's, McWrap, McMuffin, McNuggets, Arch Card, McCafe and Big Mac are registered trademarks of McDonald's Corporation and its affiliates. © 2014 McDonald's.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
“RackN is a software company and we take how a hybrid infrastructure scenario, which consists of clouds, virtualization, traditional data center technologies - how to make them all work together seamlessly from an operational perspective,” stated Dan Choquette, Founder of RackN, in this SYS-CON.tv interview at @DevOpsSummit at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...