Welcome!

News Feed Item

McDonald's USA Connects More Fans With FIFA World Cup(TM) Experiences

Company Celebrates Sponsorship With New "Peel. Play. Ole, Ole" In-Store Game and Online Sweepstakes, First-Time Global Redesign of Iconic Fry Boxes With Soccer-Inspired Art

OAK BROOK, IL -- (Marketwired) -- 05/28/14 -- To celebrate its sponsorship of the 2014 FIFA World Cup™, McDonald's USA is connecting soccer fans with once-in-a-lifetime trips to experience the 2014 FIFA World Cup™ in Brazil.

McDonald's will award lucky fans with trips to Rio de Janeiro as part of the national "Peel. Play. Olé, Olé" game, which starts June 10 in restaurants and online. Awarded during the first two weeks of the online sweepstakes, the trip to Brazil includes tickets to the third-place and FIFA World Cup™ Final match, fan access and more. Entry for a chance to win a trip to the FIFA World Cup™ ends June 23.

And for the first time, McDonald's will redesign its world-famous Large and Medium fry boxes globally with original street art that reflects the beauty and passion of soccer. The unique packaging also unlocks the new high-tech mobile app GOL!, which allows soccer fans from every corner of the world to engage with each other through a fun, virtual trick-shot challenge.

Along with the "Peel. Play. Olé, Olé" game, McDonald's is making even more global connections through its sponsorship of the FIFA World Cup™. McDonald's is building on existing programs for soccer enthusiasts to experience the thrill of the FIFA World Cup™ first-hand, including the McDonald's Player Escort program. This year, McDonald's USA is sending 26 U.S. kids ages 6 to 10 to attend matches in Brazil, meet some of the world's best soccer players and walk hand-in-hand with them onto the field before their match. Earlier this month, McDonald's selected its Player Escorts from across the country.

"Soccer is a passion for people of all ages across the globe, and the FIFA World Cup™ is the stage for the world to come together and celebrate victories and sportsmanship," said Dean Barrett, senior vice president, global relationship officer, McDonald's Corporation. "From the Player Escort program to our new sweepstakes, McDonald's USA is helping more people than ever before to experience the FIFA World Cup™ live in Brazil in an unforgettable way."

Customers and fans who won't be traveling to Brazil can still join in the celebration with the "Peel. Play. Olé, Olé" in-store instant win game and online sweepstakes. For both the online and in-store game, customers peel game pieces off McDonald's products, including the Egg McMuffin®, Large Fries, Big Mac® and 10- and 20-piece Chicken McNuggets®.

Some customers will be instant winners and receive prizes like Arch Cards valued at $10, $50 or $100, U.S. Soccer gear, Fanatics.com digital gift codes and free McDonald's food: Medium McCafé® Coffee, Bacon Clubhouse Sandwich, Medium Fries, Premium McWrap®, Large Soft Drink or Oatmeal.

All game pieces include a special code, which customers can use to enter online at www.mcdonegoal.com for a chance to win a trip to the FIFA World Cup Brazil™ this July, in addition to prizes provided by McDonald's partners including U.S. Soccer and Fanatics.com:

  • U.S. Soccer: Game Experience trips that include tickets to a 2014 U.S. Soccer match, access to watch public training the day before the game and warm-ups from the field, a locker room and stadium tour and a custom U.S. Soccer kit.

  • Fanatics.com: Digital gift codes valued at $10, $50 and $100, along with 20 percent off coupons listed below each game piece.

McDonald's has been a supporter of soccer at both the global and grassroots levels for more than 25 years. The Company has served as an Official Sponsor and the Official Restaurant of the FIFA World Cup™ since the United States Tournament in 1994, continuing for each FIFA World Cup™ through to the 2014 FIFA World Cup Brazil™.

NO PURCHASE NECESSARY TO ENTER, PLAY OR WIN A PRIZE. A PURCHASE WILL NOT INCREASE CHANCES OF WINNING. Internet access & valid email required for Online Sweepstakes entry. In-Store Game open to residents of the 50 US&DC, begins 6/10/14, ends 7/7/14, or while supplies last. Online Sweepstakes includes six weekly entry periods beginning on 6/10/14 at 12:00:00 a.m. ET, and ending on 7/21/14 at 11:59:59 p.m. ET. Must be 18+ to enter Online Sweepstakes. Participation is subject to Official Rules available at participating McDonald's restaurants and McdOneGoal.com; see for restrictions, prizes/claim details, ARVs, odds and no purchase participation. Message & data rates may apply to mobile participation. Void where prohibited. Sponsor: McDonald's USA, LLC, Oak Brook, IL 60523.

About McDonald's

McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter and Facebook.

About U.S. Soccer

Founded in 1913, U.S. Soccer is the non-for-profit, governing body of soccer in the United States and has helped chart the course for the game for more than 100 years. During this time, the Federation's mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sport's development and growth in the United States during the past 25 years has been nothing short of remarkable as U.S. Soccer's National Teams have continually succeeded on the world stage and, with the assistance of its members, the fan support and participation in the game continues to reach new heights. For more information, visit www.ussoccer.com.

About Fanatics

Fanatics is a leading online retailer of officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. As a Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands. In addition, the company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and e-stores for over 150 collegiate and professional team properties. For more information about Fanatics, Inc., please visit http://www.fanaticsinc.com.

McDonald's, McWrap, McMuffin, McNuggets, Arch Card, McCafe and Big Mac are registered trademarks of McDonald's Corporation and its affiliates. © 2014 McDonald's.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, will address this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of t...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
SYS-CON Events announced today that Akvelon will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Akvelon is a business and technology consulting firm that specializes in applying cutting-edge technology to problems in fields as diverse as mobile technology, sports technology, finance, and healthcare.
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, wil...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...