Welcome!

News Feed Item

Origami Logic Unveils First Search-Powered Marketing Intelligence Platform

Origami Logic, the developer of marketing intelligence solutions, today announced the Origami Logic Marketing Intelligence Platform, the first search-powered solution that enables brand marketers to easily access, measure and analyze the performance of their activities across different channels, without the need for IT assistance. The cornerstone of the Origami Logic Marketing Platform is the Marketing Graph, which connects the relationships between marketing campaigns, activities, and performance metrics across different systems, making all data easily accessible from an intuitive search interface.

“The social and digital explosion makes this a very exciting time to be a marketer, but also a challenging one. With all of the different ways marketers have to reach audiences, performance data is highly fragmented, making it difficult to gain insight into what’s working and what isn’t across products, geographies, and channels,” said Opher Kahane, Co-Founder and CEO of Origami Logic. “With our Marketing Intelligence Platform, we make it easy for brand marketers to measure the performance of their activities, no matter where they are being executed. This significantly closes the feedback loop, enabling marketers to become more agile and to make better decisions, faster.”

With the Origami Logic Marketing Intelligence Platform and its Marketing Graph, marketers can easily find activities and their performance metrics by typing in searches based on different criteria – messages, product, region, etc. – using terminology that is familiar to them. Results are then quickly returned, no matter where the activities were executed. By giving brand marketers easy access to data they care about, it is now possible to integrate measurement with the execution of marketing campaigns.

The Origami Logic Marketing Intelligence Platform is designed to make marketers more agile by helping them quickly understand what is working and what isn’t. This enables them to make adjustments during a campaign, rather than discovering insights after a campaign is over. The platform provides the following functionality:

  • Search – Marketers can conduct Google-like searches, using terminology that is familiar to them. Search insulates them from having to understand the underlying details of the systems and data they want to access.
  • Data Collection – Origami Logic collects data automatically from a wide variety of sources. Digital sources - such as websites, social channels, ad systems, email services and mobile apps - can be easily connected. Offline data - such as brand survey data, CRM insights, and offline campaign insights - can also be connected or uploaded to the platform.
  • Tagging – Origami Logic allows marketers to easily organize their activities and performance metrics in a way that reflects how they run their business, by applying tags to their data.
  • Visualization and Analysis – Origami Logic features a beautiful user interface that enables marketers to see performance information and exceptions quickly and clearly. Marketers can also "drill" into the data to gain a greater understanding of what's happening.

The Origami Logic Marketing Intelligence Platform is currently being used by global brands in a variety of industries, including banking, credit card, consumer packaged goods and media, to measure the performance of marketing activities across thousands of digital channels and accounts.

“Origami Logic’s search capability is amazing,” said Paul Sebastien, CMO of T-Mobile Hosted Business Services. “We can quickly answer a broad range of marketing questions – from cross-channel campaign performance down to the impact of individual pieces of content – by doing a Google-like search.”

The Origami Logic Marketing Intelligence Platform is a SaaS-based solution that can be implemented without any assistance from IT. More details can be found at www.origamilogic.com.

About Origami Logic

Origami Logic is changing the way businesses measure, analyze, and optimize their marketing efforts. Through the industry’s first search-powered marketing intelligence platform, global brands in a variety of industries, including banking, credit card, consumer packaged goods and media, are deriving greater value from their disparate marketing data and making better decisions, faster. The company, based in Menlo Park, Calif., is backed by leading investors, including Accel Partners, Jafco Ventures, and Lightspeed Venture Partners, and is led by a team with previous experiences at Facebook, Google, Jive Software, Juniper Networks, Responsys, Tealeaf, and Yahoo. For more information, please visit www.origamilogic.com or follow us on Twitter @OrigamiLogic.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.