|By Marketwired .||
|May 28, 2014 07:30 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 05/28/14 -- Message Bus, provider of cloud-based email infrastructure, today announced that it has launched its next generation email platform. Notable customers include About.me, DocuSign, Iterable, LinkedIn, Medium and MyFitnessPal.
By integrating traffic segmentation, automated reputation management, placement analysis, real-time analytics and setup configuration tailored specifically to each customer, Message Bus provides what could previously only be achieved by engineering, delivery and data specialists using multiple vendors to create costly and complex client integrations to get similar results.
"The Message Bus platform is simply amazing," said Justin Zhu, CEO of Iterable. "Their unique segmentation and real-time data features enable us to provide the compelling experience and increased engagement Iterable's customers expect."
Message Bus has a unique perspective on email infrastructure and services, believing that the problems commonly held to be the downfall of email are actually due to the failure of existing solutions to focus on the people actually receiving email.
"Aside from a great message and attractive product, the keys to a successful email program are respect and trust," said Paul Midgen, Message Bus' CEO who was the former director of email delivery and anti-spam at Hotmail. "Our platform creates a trusted channel between our senders and their customers, solving the core problems underlying poor delivery performance."
For businesses experiencing low email engagement with in-house or other cloud-based email services, Message Bus makes the pain go away, eliminating the potential for operational mistakes causing delivery problems, resulting in dramatically improved customer engagement.
"Message Bus' exceptional customer service and truly innovative technology has resulted in unprecedented transactional email delivery rates here at MyFitnessPal," said Mike Lee, co-founder and CEO. "We look forward to continuing to see stellar results."
The Message Bus platform achieves high email delivery rates without resorting to ISP whitelists or costly IP certification programs, delivering data and insight in real-time and retaining historical metrics indefinitely. Proactive monitoring and consultative guidance, included with every account, create a program tailored to each client, resulting in rapid lift across key engagement metrics.
"Our old provider was dropping messages and losing data. We just weren't getting the insight into email performance we needed to improve," said Tony Conrad, co-founder and CEO at About.me. "Message Bus guided us through the integration, and their account management team was able to uncover four separate deliverability issues our previous provider didn't even know about. As a result, our email engagement has gone through the roof."
In conjunction with today's product launch, Message Bus announced that it has closed $4 million in funding, bringing the total raised to $18 million. This round was led by previous investor True Ventures. Previous investors North Bridge Venture Partners and Ignition Partners also participated.
About Message Bus
Message Bus was founded in 2010 to build cloud-based email infrastructure. Its software ensures deliverability of all email-based communications whether critical, transactional or promotional, perfect for new implementations or integration with existing systems. The company removes the cost associated with deploying email and eliminates the need to hire email experts to make it work. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing email deliverability rates, while driving conversion and revenue. More information is available on the company's website: http://www.messagebus.com.
Media and Analyst Contact:
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 25, 2015 08:15 AM EST Reads: 341
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 25, 2015 07:45 AM EST Reads: 339
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 25, 2015 07:30 AM EST Reads: 246
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Nov. 25, 2015 07:15 AM EST Reads: 153
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 25, 2015 06:45 AM EST
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Nov. 25, 2015 05:45 AM EST Reads: 375
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Nov. 25, 2015 05:45 AM EST Reads: 287
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Nov. 25, 2015 02:30 AM EST Reads: 677
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 25, 2015 02:00 AM EST Reads: 287
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 25, 2015 12:30 AM EST Reads: 410
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Nov. 25, 2015 12:30 AM EST Reads: 416
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Nov. 25, 2015 12:00 AM EST Reads: 161
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Nov. 24, 2015 10:00 PM EST Reads: 259
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 24, 2015 08:00 PM EST Reads: 342
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Nov. 24, 2015 07:30 PM EST Reads: 346