Welcome!

News Feed Item

Digital Marketing Strategists From ethology to Moderate Conference Panels During Integrated Marketing Week 2014

EVP of Strategy, Mike Corak and Amy Simpson, ethology's SVP of Operations Will Moderate Discussions With Farmers Insurance, Culligan Water and Franchise Services

SCOTTSDALE, AZ -- (Marketwired) -- 05/28/14 -- Full service digital marketing firm, ethology today announced its Senior Vice President of Operations Amy Simpson and Executive Vice President of Strategy, Mike Corak, will be panel moderators at Integrated Marketing Week 2014 (IMW) June 3-4 at the Metropolitan Pavilion in New York City.

"We live in an integrated world, and some marketers need to catch up," said Corak. "The panels ethology are moderating will give attendees real world examples of brand building, program design, strategy and execution using integrated processes. Amy and I look forward to leading interactive discussions with the panelists as well as the audience."

It its second year, IMW will bring more than 1,500 senior marketing leaders under one roof to share successes, learn about new solutions, and make decisions about the tools and partnerships that can help marketers to deliver across all channels.

Panel Details:
Tuesday, June 3
1:15 p.m. - 1:45 p.m.
"Modern SEO: Aligning Search, Social, Content and Local Into a Customer Focused Program"

Simpson will moderate this panel discussion that presents a case study on how Farmers Insurance is building its brand and improving its bottom line through integrated, bottom-up, program design and management.

Panelists:
Brian Borkowski, director, Digital Marketing, Farmers Insurance
Sarah Karpinksi, manager, Digital Marketing, Farmers Insurance

Wednesday, June 4
1:15 p.m. - 1:45 p.m.
"Planning for Digital Maturity"

Corak will moderate this panel discussion that looks into how two multi-location businesses; Culligan Water and Franchise Services, are continuously maturing their digital marketing programs by thinking of their businesses as a hub for innovation and collaborating with in-house resources and outside partners.

Panelists:
David Robidoux, vice president, Marketing, Franchise Services
Eric Rokosh, director, Marketing, Culligan Water

About Mike Corak
As Executive Vice President of Strategy, Mike Corak leads the strategic planning and agency services teams. An agency veteran, Mike has developed and implemented winning digital and integrated strategies for hundreds of companies; including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. In addition, Mike sits on the board of SEMPO, helping drive the search and social industry's trade group initiatives in research and education.

About Amy Simpson
In her role as Senior Vice President of Operations, Amy is responsible for overseeing all elements of the service deliver organization, including: managing over 40 digital marketing professionals, and maximizing performance of each digital marketing (earned, paid and/or owned media) discipline for all client engagements to ensure agency and department success. Amy is a seasoned and versatile marketing and sales executive with over 20 years experience. Amy has worked with numerous premier brands, including: Ford Motor Company, American Honda Motor Company, Toyota Motor Sales, Hilton Worldwide, Marriott International, Inc., Fairmont Hotels, Travelocity, Royal Caribbean, NetJets, U.S. Bank and Experian. Amy earned a Bachelor of Arts and Bachelor of Science from The College of William and Mary and her Executive MBA from University of California Los Angeles (UCLA) Anderson School of Business.

About ethology
ethology is a full-service digital marketing agency that helps challenger brands connect with their customers through the integration of research, strategy, and execution at all points of brand engagement. The ethology team has expertise in research, strategy, planning, organic and paid search, local search, display advertising, social media, email marketing, content strategy and marketing, analytics, web development, mobile-tablet-desktop apps, UX/UI design, and creative copy and design. The agency provides digital marketing services across a myriad of industry verticals, including: travel and hospitality, consumer retail, ecommerce, finance and banking, telecommunication, consumer package goods, insurance, entertainment and healthcare. ethology is a portfolio company of Tallwave, a venture development firm that validates, grows and helps start-ups commercialize their businesses. To learn more, visit ethology.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Pentaho has announced orchestration capabilities that streamline the entire machine learning workflow and enable teams of data scientists, engineers and analysts to train, tune, test and deploy predictive models. Pentaho’s Data Integration and analytics platform ends the ‘gridlock’ associated with machine learning by enabling smooth team collaboration, maximizing limited data science resources and putting predictive models to work on big data faster – regardless of use case, industry, or languag...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's DevOps Summit at Cloud Expo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq specializes in creating innovative solutions to solve business processes through the use of DevOps automation. Addteq was founded on the firm belief that automation is essential for successful software releases. Addteq's products and services are centered around the fundamental approach of understanding the pr...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
Peak 10 has announced that it has completed a 20,000 square foot expansion of its Cincinnati-area data center, a 6,000 square foot expansion of its data center campus in Charlotte’s University Research Park, and added a pair of seasoned executives to its leadership team. This further propels the company on its aggressive growth trajectory to meet the rising demand for flexible hybrid IT strategies and solutions across its enterprise customer base. Cincinnati is home to companies like Kroger, Pr...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...