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Digital Marketing Strategists From ethology to Moderate Conference Panels During Integrated Marketing Week 2014
EVP of Strategy, Mike Corak and Amy Simpson, ethology's SVP of Operations Will Moderate Discussions With Farmers Insurance, Culligan Water and Franchise Services
|By Marketwired .
|May 28, 2014 11:15 AM EDT
SCOTTSDALE, AZ -- (Marketwired) -- 05/28/14 -- Full service digital marketing firm, ethology today announced its Senior Vice President of Operations Amy Simpson and Executive Vice President of Strategy, Mike Corak, will be panel moderators at Integrated Marketing Week 2014 (IMW) June 3-4 at the Metropolitan Pavilion in New York City.
"We live in an integrated world, and some marketers need to catch up," said Corak. "The panels ethology are moderating will give attendees real world examples of brand building, program design, strategy and execution using integrated processes. Amy and I look forward to leading interactive discussions with the panelists as well as the audience."
It its second year, IMW will bring more than 1,500 senior marketing leaders under one roof to share successes, learn about new solutions, and make decisions about the tools and partnerships that can help marketers to deliver across all channels.
Tuesday, June 3
1:15 p.m. - 1:45 p.m.
"Modern SEO: Aligning Search, Social, Content and Local Into a Customer Focused Program"
Simpson will moderate this panel discussion that presents a case study on how Farmers Insurance is building its brand and improving its bottom line through integrated, bottom-up, program design and management.
Brian Borkowski, director, Digital Marketing, Farmers Insurance
Sarah Karpinksi, manager, Digital Marketing, Farmers Insurance
Wednesday, June 4
1:15 p.m. - 1:45 p.m.
"Planning for Digital Maturity"
Corak will moderate this panel discussion that looks into how two multi-location businesses; Culligan Water and Franchise Services, are continuously maturing their digital marketing programs by thinking of their businesses as a hub for innovation and collaborating with in-house resources and outside partners.
David Robidoux, vice president, Marketing, Franchise Services
Eric Rokosh, director, Marketing, Culligan Water
About Mike Corak
As Executive Vice President of Strategy, Mike Corak leads the strategic planning and agency services teams. An agency veteran, Mike has developed and implemented winning digital and integrated strategies for hundreds of companies; including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. In addition, Mike sits on the board of SEMPO, helping drive the search and social industry's trade group initiatives in research and education.
About Amy Simpson
In her role as Senior Vice President of Operations, Amy is responsible for overseeing all elements of the service deliver organization, including: managing over 40 digital marketing professionals, and maximizing performance of each digital marketing (earned, paid and/or owned media) discipline for all client engagements to ensure agency and department success. Amy is a seasoned and versatile marketing and sales executive with over 20 years experience. Amy has worked with numerous premier brands, including: Ford Motor Company, American Honda Motor Company, Toyota Motor Sales, Hilton Worldwide, Marriott International, Inc., Fairmont Hotels, Travelocity, Royal Caribbean, NetJets, U.S. Bank and Experian. Amy earned a Bachelor of Arts and Bachelor of Science from The College of William and Mary and her Executive MBA from University of California Los Angeles (UCLA) Anderson School of Business.
ethology is a full-service digital marketing agency that helps challenger brands connect with their customers through the integration of research, strategy, and execution at all points of brand engagement. The ethology team has expertise in research, strategy, planning, organic and paid search, local search, display advertising, social media, email marketing, content strategy and marketing, analytics, web development, mobile-tablet-desktop apps, UX/UI design, and creative copy and design. The agency provides digital marketing services across a myriad of industry verticals, including: travel and hospitality, consumer retail, ecommerce, finance and banking, telecommunication, consumer package goods, insurance, entertainment and healthcare. ethology is a portfolio company of Tallwave, a venture development firm that validates, grows and helps start-ups commercialize their businesses. To learn more, visit ethology.com.
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