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Connected Benefits Launches Online Marketplace for Benefits Powered by Maxwell Health

Connected Benefits Will Offer New Yorkers Lifestyle-Based Benefits Packages That Include Medical, Dental, Vision, and More

NEW YORK, NY -- (Marketwired) -- 05/28/14 -- Connected Benefits (CB) launched its unique online benefits marketplace today in partnership with benefits technology platform Maxwell Health (Maxwell). CB is an online shopping experience that allows New Yorkers to purchase a lifestyle-based package of benefits including health plans, dental coverage from Renaissance Dental, a vision plan from VSP, and even more products and services that will be added over the next several weeks and months. CB will serve as the broker for those benefits, with Maxwell Health providing the technology platform to enroll members.

"If we're going to re-invent how individuals are buying insurance, the main goal has to be simplicity and convenience. Maxwell Health's technology helps make this a reality, so we are extremely excited for the launch of Connected Benefits in NY," says Dan Gaydos, VP at CB.

CB's lifestyle-based packaging system, powered by Maxwell, allows a consumer to get a quote instantly and easily choose between benefits packages tailored to their needs. Their goal is to remove all the unnecessary processes involved now that result in people not getting appropriate benefits for their lifestyle. This way, CB can ensure people save money and time by getting the right coverage.

CB utilizes Maxwell Health's proprietary benefits enrollment technology in order to streamline the consumer shopping experience and provide access to a wide range of ancillary benefits. At launch, the marketplace includes products from carriers such as Guardian, Reliance Standard Life, Vision Service Plan, and Renaissance Dental. The packages also include a concierge service from Health Advocate that helps members navigate the health care system, a mobile app to access benefits info on the go, and curated health content from In the coming months, CB will add several other products to the package to allow for even more customization and accessibility.

Maxwell's aim is to transform health care in America with their operating system for benefits. The fully paperless, mobile-enabled technology platform simplifies the entire benefits process from enrollment, to signing forms, to helping people actually use their benefits and stay healthy. Maxwell works with benefits advisors who license their technology to service the individual market as well as employer clients.

Maxwell CEO and co-founder Veer Gidwaney said, "The partnership with Connected Benefits is an exciting one for Maxwell. Our technology is supporting a forward-thinking benefits advisor in their efforts to serve individuals who aren't eligible for subsidies, but want a comprehensive benefits package that will keep their families safe and healthy."

About Connected Benefits: At Connected Benefits (, we believe that getting health coverage should be simpler. That's why we've partnered with Maxwell, an operating system for employee benefits, to bring you intuitive benefits packages that fit your unique lifestyle. Connected Benefits packages include health plans, dental and vision coverage, and a world-class personal health advocate service to help you navigate the complex world of healthcare. Our mobile app will make using your benefits easier than ever. With one tap, you can find an awesome doctor near you or ask your health advocate about a confusing bill.

About Maxwell Health: Based in New York, NY, and Cambridge, MA, Maxwell Health ( aims to transform health care in America with a fully paperless, mobile-enabled operating system for employee benefits. The platform dramatically simplifies enrolling in and managing benefits, and includes a time- and money-saving health advocate service, a health engagement platform, and a mobile app that makes using benefits easier than ever.

Dan Gaydos
Email Contact

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