|By Business Wire||
|May 28, 2014 05:47 PM EDT||
Boost Mobile and celebrity ‘coaches’ Ice-T and Luis Guzman kick off Boost Mobile’s “Spokesbattle” today, a humorous, interactive, reality TV-style campaign that puts two people against each other and lets consumers vote to determine who will be the next Boost Mobile Spokesperson.
Created by 180LA as a play on popular reality talent competitions, the campaign invites Boost Mobile’s fan base to participate in the process while creating awareness for Boost’s recent launch of both the Samsung Galaxy S 5 and Monthly Unlimited Select, a trio of unlimited talk, text and data1 pricing plans starting as low as $40 per month. The competition starts this week and people can cast their votes at www.boostmobile.com/vote until July 7. Boost Mobile will announce the winner later that month. Click here to download images.
“Boost Mobile believes our hard working consumers deserve a choice. We re-designed our monthly unlimited plans to give consumers the flexibility to pick the best plan that fits their needs, and pick the phone they desire,” said Angela Rittgers, vice president, marketing, Boost Mobile. “While we were developing the creative concept, instead of the normal process of casting a spokesperson, we said why not prove what we believe in by putting the power of that choice in the hands of the consumers. That was the genesis for ‘Spokesbattle’.”
The campaign was directed by Jake Szymanski, who is known for his directorial work with Saturday Night Live and Funny or Die, as well as the recently popular Durango ads featuring Will Ferrell as Ron Burgundy.
Ice-T and Guzman flew to Los Angeles for a day of unscripted shooting where they put the contestants, Ana Parsons and Gentry White, through their own brand of rigorous improv coaching to prepare for “Spokesbattle.”
“So many brands talk about giving their customers a choice, but Boost Mobile wanted to do it for real,” said 180LA Creative Director Carl Corbitt. “We really lucked out with Ice-T and Luis and two amazing contestants, one of whom could potentially get their big break as a bona fide spokesperson.”
In addition to a :30 TV spot, Boost Mobile created various web videos to show the range of performance of the two talented contestants and help fans make their decision. The campaign will be brought to life across multiple consumer touch points such as TV, digital and various social media channels. The :30 TV spot will air on more than 20 networks including AMC, Adult Swim, E!, MTV, BET, Fuse and FX.
GENTRY: Gentry White is a North Carolina native living his dream in Los Angeles. He brings many talents to the competition including singing and doing splits. If he were to win Spokesbattle, the first thing he would do is fly his grandmother and aunt to visit him in sunny southern California.
ANA: Ana Parsons was born in the Philippines and raised in Santa Barbara, California. When she’s not sending novella-length texts to her friends, she’s doing everything she can to give back to the world. That and being awesome. If she could choose a super power, it would be ‘power mimicry,’ which is the ability to absorb another’s power or skills. If she were to win Spokesbattle, she’d buy her dad anything he wants.
Other benefits of Boost Mobile’s wireless service include access to:
- the popular Boost Mobile Wallet, a mobile solution that provides Boost Mobile Android™ and iPhone® customers with a cash-based vehicle for accessing cost-effective financial services
- new International Minute Packs, so customers only buy what they need for international calling
- add-ons including International Connect, Handset Insurance, and AirG
Boost Mobile, recently recognized by J.D. Power as “Highest Satisfaction with the Purchase Experience among Non-Contract Wireless Providers2,” redefines value for wireless consumers with no long-term contracts on the Nationwide Sprint 4G LTE Network, reaching more than 225 million people and with no long-distance fees.
1 Plans include 3G/4G LTE high-speed data allotments applicable to monthly plan. Video streaming may be limited to 3G speeds. When monthly usage exceeds applicable data plan allotment, data speeds (including video) reduced to 2G speeds for reminder of plan cycle.
2 Boost Mobile received the highest numerical score among non-contract wireless providers in the proprietary J.D. Power 2014 Non-Contract Wireless Purchase Experience StudySM-Vol. 1. Study based on responses from 4,468 consumers measuring 7 non-contract wireless providers and measures opinions of consumers who purchased a wireless product or service within the last 6 months. Proprietary study results are based on experiences and perceptions of consumers surveyed July-December 2013. Your experiences may vary. Visit jdpower.com.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
Mar. 27, 2017 06:00 PM EDT Reads: 2,993
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Mar. 27, 2017 03:45 PM EDT Reads: 1,386
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 27, 2017 03:30 PM EDT Reads: 2,948
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 27, 2017 02:45 PM EDT Reads: 1,945
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Mar. 27, 2017 02:30 PM EDT Reads: 3,667
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Mar. 27, 2017 02:30 PM EDT Reads: 4,019
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
Mar. 27, 2017 02:30 PM EDT Reads: 4,312
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 27, 2017 02:00 PM EDT Reads: 2,045
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Mar. 27, 2017 01:30 PM EDT Reads: 1,197
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 27, 2017 01:15 PM EDT Reads: 735
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 27, 2017 01:00 PM EDT Reads: 1,458
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Mar. 27, 2017 01:00 PM EDT Reads: 2,069
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 27, 2017 12:45 PM EDT Reads: 1,374
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
Mar. 27, 2017 11:30 AM EDT Reads: 6,766
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 27, 2017 11:15 AM EDT Reads: 2,377