Welcome!

News Feed Item

Boost Mobile Launches Reality TV-Style Battle for Spokesperson

Boost Mobile and celebrity ‘coaches’ Ice-T and Luis Guzman kick off Boost Mobile’s “Spokesbattle” today, a humorous, interactive, reality TV-style campaign that puts two people against each other and lets consumers vote to determine who will be the next Boost Mobile Spokesperson.

Created by 180LA as a play on popular reality talent competitions, the campaign invites Boost Mobile’s fan base to participate in the process while creating awareness for Boost’s recent launch of both the Samsung Galaxy S 5 and Monthly Unlimited Select, a trio of unlimited talk, text and data1 pricing plans starting as low as $40 per month. The competition starts this week and people can cast their votes at www.boostmobile.com/vote until July 7. Boost Mobile will announce the winner later that month. Click here to download images.

“Boost Mobile believes our hard working consumers deserve a choice. We re-designed our monthly unlimited plans to give consumers the flexibility to pick the best plan that fits their needs, and pick the phone they desire,” said Angela Rittgers, vice president, marketing, Boost Mobile. “While we were developing the creative concept, instead of the normal process of casting a spokesperson, we said why not prove what we believe in by putting the power of that choice in the hands of the consumers. That was the genesis for ‘Spokesbattle’.”

The campaign was directed by Jake Szymanski, who is known for his directorial work with Saturday Night Live and Funny or Die, as well as the recently popular Durango ads featuring Will Ferrell as Ron Burgundy.

Ice-T and Guzman flew to Los Angeles for a day of unscripted shooting where they put the contestants, Ana Parsons and Gentry White, through their own brand of rigorous improv coaching to prepare for “Spokesbattle.”

“So many brands talk about giving their customers a choice, but Boost Mobile wanted to do it for real,” said 180LA Creative Director Carl Corbitt. “We really lucked out with Ice-T and Luis and two amazing contestants, one of whom could potentially get their big break as a bona fide spokesperson.”

In addition to a :30 TV spot, Boost Mobile created various web videos to show the range of performance of the two talented contestants and help fans make their decision. The campaign will be brought to life across multiple consumer touch points such as TV, digital and various social media channels. The :30 TV spot will air on more than 20 networks including AMC, Adult Swim, E!, MTV, BET, Fuse and FX.

Contestant Bios

GENTRY: Gentry White is a North Carolina native living his dream in Los Angeles. He brings many talents to the competition including singing and doing splits. If he were to win Spokesbattle, the first thing he would do is fly his grandmother and aunt to visit him in sunny southern California.

ANA: Ana Parsons was born in the Philippines and raised in Santa Barbara, California. When she’s not sending novella-length texts to her friends, she’s doing everything she can to give back to the world. That and being awesome. If she could choose a super power, it would be ‘power mimicry,’ which is the ability to absorb another’s power or skills. If she were to win Spokesbattle, she’d buy her dad anything he wants.

Other benefits of Boost Mobile’s wireless service include access to:

  • the popular Boost Mobile Wallet, a mobile solution that provides Boost Mobile Android and iPhone® customers with a cash-based vehicle for accessing cost-effective financial services
  • new International Minute Packs, so customers only buy what they need for international calling
  • add-ons including International Connect, Handset Insurance, and AirG

Boost Mobile, recently recognized by J.D. Power as “Highest Satisfaction with the Purchase Experience among Non-Contract Wireless Providers2,” redefines value for wireless consumers with no long-term contracts on the Nationwide Sprint 4G LTE Network, reaching more than 225 million people and with no long-distance fees.

1 Plans include 3G/4G LTE high-speed data allotments applicable to monthly plan. Video streaming may be limited to 3G speeds. When monthly usage exceeds applicable data plan allotment, data speeds (including video) reduced to 2G speeds for reminder of plan cycle.

2 Boost Mobile received the highest numerical score among non-contract wireless providers in the proprietary J.D. Power 2014 Non-Contract Wireless Purchase Experience StudySM-Vol. 1. Study based on responses from 4,468 consumers measuring 7 non-contract wireless providers and measures opinions of consumers who purchased a wireless product or service within the last 6 months. Proprietary study results are based on experiences and perceptions of consumers surveyed July-December 2013. Your experiences may vary. Visit jdpower.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
This is going to be a live demo on a production ready CICD pipeline which automate the deployment of application onto AWS ECS and Fargate. The same pipeline will automate deployment into various environment such as Test, UAT, and Prod. The pipeline will go through various stages such as source, build, test, approval, UAT stage, Prod stage. The demo will utilize only AWS services including AWS CodeCommit, Codebuild, code pipeline, Elastic container service (ECS), ECR, and Fargate.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of ...
The now mainstream platform changes stemming from the first Internet boom brought many changes but didn’t really change the basic relationship between servers and the applications running on them. In fact, that was sort of the point. In his session at 18th Cloud Expo, Gordon Haff, senior cloud strategy marketing and evangelism manager at Red Hat, will discuss how today’s workloads require a new model and a new platform for development and execution. The platform must handle a wide range of rec...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
"We began as LinuxAcademy.com about five years ago as a very small outfit. Since then we've transitioned into more of a DevOps training company - the technologies and the tooling around DevOps," explained Doug Vanderweide, an instructor at Linux Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
They say multi-cloud is coming, but organizations are leveraging multiple clouds already. According to a study by 451 Research, only 21% of organizations were using a single cloud. If you've found yourself unprepared for the barrage of cloud services introduced in your organization, you will need to change your approach to engaging with the business and engaging with vendors. Look at technologies that are on the way and work with the internal players involved to have a plan in place when the ine...