|By Business Wire||
|May 29, 2014 03:10 AM EDT||
Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced that Kansai TV, the leading commercial broadcaster in Osaka, has used Elemental video processing to encode 4K content in high-efficiency video coding (HEVC) for terrestrial broadcast delivery over ISDB-T to an Ultra HD TV. The off-air demonstration took place during a 4K educational event hosted by Kansai TV and system integrator CTCSP last week.
Elemental encoded Kansai TV content in 4K/HEVC at full frame rates for transmission at 14.5 Mbps over ISDB-T for display on a Toshiba Regza UHD TV. (Photo: Business Wire)
Unlike other digital transmission standards, ISDB-T covers television, radio and data services. It drives efficiencies by enabling terrestrial TV and mobile terminal broadcasts over a single transmitter – in contrast to other standards, such as DVB-T2 which requires two transmitters. Japan, the Philippines, Costa Rica and multiple South American countries are among the regions that have adopted ISDB-T.
During the demonstration, original Kansai TV content featuring the 2014 Osaka International Women’s Marathon was transmitted by very low power from an indoor UHF antenna with 64QAM modulation to a receiving antenna licensed for the demonstration. Elemental encoded the content in 4K/HEVC at full frame rates for transmission at 14.5Mbps over ISDB-T to a decoder for display on a Toshiba Regza Ultra HD TV.
“We could not have done this without Elemental, which has set the pace for the industry in terms of proven 4K/HEVC transmissions and is the only video processing vendor that offers 4Kp60 live encoding with high quality video,” said Koichi Ono, deputy director of the technology promotion division for the Kansai Telecasting Corporation’s broadcast technology department.
“With World Cup 2014 around the corner, pressure is intensifying to realize successful 4K OTA broadcasts,” said Keith Wymbs, chief marketing officer for Elemental. “We are thrilled that media leaders such as Kansai TV are using Elemental video processing to tap into the high quality of 4K to bring sports fans’ experiences to a whole new level.”
About Kansai TV
Kansai Telecasting Corporation is the leading commercial broadcast television station in Osaka and serves the Kansai region of Japan. Affiliated with the Fuji Network System, Kansai Telecasting Corporation caters to both local and nationwide audiences, providing great drama, sports, news, documentary and variety programs, as well as exciting live entertainment, mobile content and feature film production. Kansai TV is affiliated with the Hankyu Hanshin Holdings Group of Hankyu Hanshin Toho Group. To learn more, please visit www.ktv.jp/en/tv.html.
CTCSP is a leading reseller and system integrator offering solutions for content delivery, continuous data protection, network security and secure messaging. Founded in 1990 as a subsidiary of ITOCHU TECHNO-SOLUTIONS, the company is headquartered in Tokyo, Japan, with six sales offices across the country. CTCSP offers a wide range of technical expertise across a variety of markets, providing professional services and 24x7 on-site support nationwide. To learn more, please visit www.ctc-g.co.jp.
Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 400 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.
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