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ROK Mobile Chooses Devicescape Service Platform

Boasts "Ultimate Unlimited" With an Always Best Connected User Experience

SAN BRUNO, CA -- (Marketwired) -- 05/29/14 -- Devicescape today announced that ROK Mobile, the world's first cellular provider offering their Ultimate Unlimited Plan, has signed a deal to unleash the power of the Devicescape Service Platform (DSP) across their network. Customers will enjoy a unique and competitively priced wireless service strengthened by an "Always Best Connected" user experience that enables ROK Mobile customers to consume data-intensive services over the best possible Wi-Fi or cellular connections automatically.

Launching in the U.S., ROK Mobile provides a nationwide 4G LTE network and features more than 20 million on-demand audio tracks. As smartphone penetration continues to increase, a natural correlation is the increase in consumers' overall data usage. Although users have access to countless services through the mobile web, streaming media such as movies or music plays a key role in driving the increase in this data consumption.

"Our philosophy with launching ROK Mobile was to give the people what they want -- the best quality mobile service and music experience possible," said Jonathan Kendrick, ROK Mobile Chairman and CEO. "Not only are we offering an enhanced experience, we're providing our subscribers with instant access and the best connection to the world's largest comprehensive virtual Wi-Fi network over which they can enjoy these services."

Devicescape curates and automates amenity Wi-Fi networks into a massive network of virtual carrier Wi-Fi, which comprises more than 20 million high-quality hotspots pulled from more than 315 million global access points that are continuously tested for quality of experience. The company projects its Curated Virtual Network (CVN) will grow to 100 million high-quality hotspots by the end of 2017, making it the largest, fastest growing, and most comprehensive Wi-Fi service platform in the industry.

"This announcement is a win for today's music-loving mobile consumers," said Dave Fraser, CEO of Devicescape. "By allowing their users to consume as much music as they like -- and enabling that over the best wireless connection possible -- ROK Mobile is debuting a radical new business model."

Devicescape's Service Platform consists of Access, Engagement, and Insight Services that elevate the smartphone experience by magnifying telecom operators' capacity reach, enabling automatic connection to the best available network. The DSP proactively monitors available connections, and through a patented machine-learning algorithm, makes decisions about which network -- mobile or Wi-Fi -- would foster the best possible user experience.

For more information about Devicescape's Service Platform, visit or follow Devicescape on Twitter at @Devicescape.

About Devicescape

Devicescape operates the world's largest Wi-Fi service platform delivering access, engagement and insight services for telecom operators. Powered by a global, curated, virtual network of tens of millions of amenity Wi-Fi locations, the platform enables an unparalleled customer experience at an unmatched operating cost. Headquartered in San Bruno, California, Devicescape is privately held by leading venture capital companies including Kleiner Perkins Caufield & Byers, August Capital, Jafco Ventures and Enterprise Partners. For more information, visit

About ROK Mobile is an innovative telecommunications and music streaming company that is striving to bring our customers the best cutting edge technology and music personalization to improve the way our customers live work and play.

Devicescape Media Inquiries

Rachel Rocero
Engage PR for Devicescape
510-748-8200 x203
Email Contact

ROK Mobile Media Inquiries:

Alison Kennedy
Email Contact

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