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Tennis Channel Launches Hybrid TV Everywhere Strategy With NeuLion
Both an Authenticated Linear Channel and Subscription Package, Tennis Channel Gives Viewers Complete Live and On-Demand Coverage on Multiple Devices
|By Marketwired .
|May 29, 2014 07:30 AM EDT
PLAINVIEW, NY -- (Marketwired) -- 05/29/14 -- NeuLion, Inc. (TSX: NLN), the leading enabler and provider of live and on-demand content to Internet-connected devices, today announced a partnership with the Tennis Channel to create and deliver a hybrid TV Everywhere experience with a traditional TV package and an a la carte-like package. Through the partnership, NeuLion will deliver an authenticated live 24/7 linear channel simulcast as well as a digital subscription product called Tennis Channel Plus, which are both available across PCs, smartphones and tablets.
The NeuLion TV Everywhere Platform, a full service end-to-end suite of video management, distribution and monetization tools, enables the Tennis Channel to branch out and offer its fans the ability to choose how, when, what and where they want to watch -- content that is not available on the television network. Fans visiting Tennis Channel Everywhere, either through the iOS and Android apps or PC at www.tennischanneleverywhere.com, can seamlessly sign-in using their selected TV provider credentials and watch the 24/7 linear channel simulcast or subscribe to the new digital subscription product, Tennis Channel Plus.
Launched with the start of the French Open in late May, Tennis Channel Plus gives subscribers the ability to select and switch between any of the five courts from Roland Garros, all containing live matches not viewable anywhere else. This innovative consumer personalization option ensures fans can choose the matches they want to watch, complete with interactive features including slow motion viewing and instant replay, for a highly interactive digital experience. Tennis Channel Plus acts also as a great complement to the 24/7 linear channel by allowing fans to watch over 300 live matches from close to 40 tournaments from around the world, much of which is not available on the broadcast channel, as well as over 1,000 hours of on-demand content.
"This new hybrid model allows TV networks to offer additional programming that can't be accessed elsewhere in a way that doesn't ask distribution partners to spend out of pocket or commit valuable linear channel capacity," said Adam Ware, Tennis Channel's SVP and Head of Digital. "NeuLion has given us the tools to let rabid tennis fans make the choice for themselves: It's up to them whether or not they want to pay for upgraded digital content in addition to a TV Everywhere platform that's an additional benefit of their current pay-TV subscription."
"The new TV Everywhere service for the Tennis Channel uniquely offers multiple monetization options allowing their fans to choose how and when they want to watch," said Chris Wagner, EVP and co-founder at NeuLion. "NeuLion's scalable suite of digital services which include authentication, subscription management and free on-demand videos with advertisements, supports this new offering and will enable the Tennis Channel to create meaningful experiences that will help to engage, retain and grow their customer base."
NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to Internet-enabled devices. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads and other similar devices. NeuLion's customers include major entertainment, sports, global content and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion, visit www.neulion.com.
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can,""should," "could," or "might" occur or be achieved and other similar expressions. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our ability to pursue and consummate acquisitions in a timely manner; our continued relationships with our customers; our ability to negotiate favorable terms for contract renewals; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's Annual Report on Form 10-K for the fiscal year ended December 31, 2013, which is available on www.sec.gov and filed on www.sedar.com.
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