Click here to close now.


News Feed Item

Recorded Webinar from TreeHouse Interactive Outlines How to Attract and Retain Channel Partners with Incentive Management

TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced the availability of a free recorded webinar on its web site titled Five Keys to Enticing Your Partners. Featuring Deb Broderson, vice president of engagement marketing for, the recently presented webinar outlines five essential components for attracting partners and cultivating their loyalty through channel incentives. The educational webinar is part of a series, The Channel Marketer's Toolbox, designed to help companies accelerate revenue growth and scale.

Engaging channel partners through loyalty and sales incentive programs is crucial to the success of every partner program. Channel marketers are challenged daily with the need to entice and reward their partners for desired behaviors such as training, marketing and selling their products over competitive solutions, and increasing customer satisfaction with partner services and training.

In this webinar, Broderson reviews best practices for creating and running effective channel loyalty and sales incentive programs, as well as the latest technologies companies are using to manage industry-leading incentives to meet business requirements. She also demonstrates a technology used to put these best practices to work, giving viewers a behind-the-scenes look at a real world incentive program in action.

The five keys for attracting and retaining partners, as outlined in the webinar, include:

  1. Goals - identifying goals and developing a game plan
  2. Behaviors - motivating, incenting, compensating and enabling partners to encourage good behaviors
  3. Communications - the importance of communicating often, and keeping partners informed
  4. ROI - developing an ROI plan, and ongoing evaluation at every level
  5. Technology - recognizing technology as a valuable tool that should be integrated wisely

"Partnerships are a valuable extension of a company's sales team, with the potential to substantially increase revenue, and drive business growth and scalability," said Erich Flynn, CEO, TreeHouse Interactive. "Attracting and retaining good partners, however, can be a challenge, requiring some simple, yet disciplined, effort to achieve your goals. Five Keys to Enticing Partners gives channel marketers a very clear blueprint for incenting prospective and existing partners to facilitate long-term relationships and a robust channel. Whether you're a seasoned channel marketing pro, just kicking off a new program, or somewhere in between, this webinar delivers guidance and a behind-the-scenes look at how you can immediately put these best practices into action to generate significant business results."

TreeHouse Interactive's webinar series, The Channel Marketer's Toolbox, is designed to deliver best practices and technology insights for building comprehensive channel programs and providing partners the necessary tools to increase their sales and effectiveness. The new series draws from channel industry experts and analysts from distinct areas of expertise.

About Deb Broderson

Deb Broderson comes to Perks with more than 20 years of diverse experience leading channel marketing, marketing operations and program management teams within the technology industry. She has provided strategic direction to Fortune 500 clients, developed and executed global, multi-channel, go-to-market strategies and created worldwide field marketing organizations. Deb has worked on both the agency and client-side of the business, providing a well-rounded perspective to client challenges.

Download the Five Keys to Enticing Partners webinar at:

To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

Tweet This: @treehousei offers free recorded webinar on incentive management to attract and retain channel partners - #PRM -

Follow TreeHouse Interactive on Twitter at:!/treehousei

About TreeHouse Interactive

TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit or call 801.576.8428.

Key words: partner relationship management, partner portal, PRM, channel sales, incentive management

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect ...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. In his session at 17th Cloud Expo, Raghavan "Rags" Srinivas, an Architect/Developer Evangeli...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated a...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT ...
DevOps is gaining traction in the federal government – and for good reasons. Heightened user expectations are pushing IT organizations to accelerate application development and support more innovation. At the same time, budgetary constraints require that agencies find ways to decrease the cost of developing, maintaining, and running applications. IT now faces a daunting task: do more and react faster than ever before – all with fewer resources.
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...