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Recorded Webinar from TreeHouse Interactive Outlines How to Attract and Retain Channel Partners with Incentive Management
|By Business Wire
|May 29, 2014 09:03 AM EDT
TreeHouse Interactive™ (www.treehousei.com),
the technology leader in SaaS-based partner
relationship management (PRM) and marketing
automation platform (MAP) solutions, today announced the
availability of a free recorded webinar on its web site titled Five
Keys to Enticing Your Partners. Featuring Deb Broderson, vice
president of engagement marketing for Perks.com, the recently presented
webinar outlines five essential components for attracting partners and
cultivating their loyalty through channel incentives. The educational
webinar is part of a series, The Channel Marketer's Toolbox,
designed to help companies accelerate revenue growth and scale.
Engaging channel partners through loyalty and sales incentive programs
is crucial to the success of every partner program. Channel marketers
are challenged daily with the need to entice and reward their partners
for desired behaviors such as training, marketing and selling their
products over competitive solutions, and increasing customer
satisfaction with partner services and training.
In this webinar, Broderson reviews best practices for creating and
running effective channel loyalty and sales incentive programs, as well
as the latest technologies companies are using to manage
industry-leading incentives to meet business requirements. She also
demonstrates a technology used to put these best practices to work,
giving viewers a behind-the-scenes look at a real world incentive
program in action.
The five keys for attracting and retaining partners, as outlined in the
Goals - identifying goals and developing a game plan
Behaviors - motivating, incenting, compensating and enabling
partners to encourage good behaviors
Communications - the importance of communicating often, and
keeping partners informed
ROI - developing an ROI plan, and ongoing evaluation at every
Technology - recognizing technology as a valuable tool that
should be integrated wisely
"Partnerships are a valuable extension of a company's sales team, with
the potential to substantially increase revenue, and drive business
growth and scalability," said Erich Flynn, CEO, TreeHouse Interactive.
"Attracting and retaining good partners, however, can be a challenge,
requiring some simple, yet disciplined, effort to achieve your goals. Five
Keys to Enticing Partners gives channel marketers a very clear
blueprint for incenting prospective and existing partners to facilitate
long-term relationships and a robust channel. Whether you're a seasoned
channel marketing pro, just kicking off a new program, or somewhere in
between, this webinar delivers guidance and a behind-the-scenes look at
how you can immediately put these best practices into action to generate
significant business results."
TreeHouse Interactive's webinar series, The Channel Marketer's Toolbox,
is designed to deliver best practices and technology insights for
building comprehensive channel programs and providing partners the
necessary tools to increase their sales and effectiveness. The new
series draws from channel industry experts and analysts from distinct
areas of expertise.
About Deb Broderson
Deb Broderson comes to Perks with more than 20 years of diverse
experience leading channel marketing, marketing operations and program
management teams within the technology industry. She has provided
strategic direction to Fortune 500 clients, developed and executed
global, multi-channel, go-to-market strategies and created worldwide
field marketing organizations. Deb has worked on both the agency and
client-side of the business, providing a well-rounded perspective to
Download the Five Keys to Enticing Partners webinar at: http://www.treehousei.com/company/webinar_registration.aspx
To learn more about Reseller View partner relationship management, see Reseller
View resources. To learn more about Marketing View marketing
automation see Marketing
Tweet This: @treehousei offers free recorded webinar on incentive
management to attract and retain channel partners - #PRM - bit.ly/O8UOA8
Follow TreeHouse Interactive on Twitter at: http://twitter.com/#!/treehousei
About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship
management (PRM) and marketing automation platform (MAP) solutions to
companies that want to get better return on investment from their
partner networks and marketing efforts. Reseller View is the most
complete PRM in the industry while Marketing View has been innovating
marketing automation since 1998. For more information, visit www.treehousei.com
or call 801.576.8428.
Key words: partner relationship management, partner portal, PRM,
channel sales, incentive management
TreeHouse Interactive, Marketing View, Reseller View and the
TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All
other brands, products, or service names are or may be trademarks or
service marks of their respective owners.
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