|By Business Wire||
|May 29, 2014 10:00 AM EDT||
Marketing metrics are important, but often underutilized, tools for creating pricing structures, improving profitability and leveraging inventory.
Priority Metrics Group (PMG), a respected research and consulting firm, is offering a free webinar at 7 p.m. GMT (2 p.m. Eastern U.S.), on June 25th to show participants how their marketing data can be harnessed to create meaningful sales growth and distribution channel improvements.
The Sales and Distribution Metrics webinar will provide an overview on how to design and implement metrics that accurately measure performance and provide management with decision-making information to improve profitability. Professionals from a broad cross section of disciplines—management, marketing, procurement and operations—will benefit from the information provided.
“Companies frequently don’t take the time to accurately measure marketing efforts. As a result, decisions are made without the proper input. Additionally, implementing the wrong measures can create misalignment which leads to conflicting behavior, inequitable rewards and reduced profit,” said John Barrett, president.
The 30-minute WebEx™ webinar will be followed by a question and answer session. Attendees will walk away with the ability to design sound metrics and be able to identify areas of potential misalignment. Concepts will be illustrated with case studies drawn from real-world scenarios. The Sales and Distribution Metrics module, is the second in a series of four scheduled 2014 webinars on marketing metrics topics.
About Priority Metrics Group
Priority Metrics Group, Inc. (PMG), Spartanburg, S.C., is a professional marketing consulting firm with 20-plus years of experience. The company provides customized research, analysis and consulting services designed to generate profitable growth for its clients. PMG works with leading organizations around the world in a variety of manufacturing and service industries. For more information, visit www.pmgco.com.
Jul. 1, 2015 07:15 PM EDT Reads: 2,523
Jul. 1, 2015 05:00 PM EDT Reads: 876
Jul. 1, 2015 05:00 PM EDT Reads: 2,229
Jul. 1, 2015 04:09 PM EDT Reads: 630
Jul. 1, 2015 03:30 PM EDT Reads: 1,082
Jul. 1, 2015 03:00 PM EDT Reads: 1,955
Jul. 1, 2015 02:45 PM EDT Reads: 1,090
Jul. 1, 2015 02:30 PM EDT Reads: 1,202
Jul. 1, 2015 02:21 PM EDT Reads: 675
Jul. 1, 2015 01:15 PM EDT Reads: 2,175
Jul. 1, 2015 12:54 PM EDT Reads: 639
Jul. 1, 2015 12:15 PM EDT Reads: 2,059
Jul. 1, 2015 12:00 PM EDT Reads: 2,019
Jul. 1, 2015 11:45 AM EDT Reads: 1,037
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
Jul. 1, 2015 11:30 AM EDT Reads: 805